We can all be coaches and guides and help the next person upright and, it helps you to break through a lot of those false beliefs, all those false things that hold us back. Joining Brett Swarts is Violette de Ayala, founder and CEO of FemCity®. As a seasoned entrepreneur having launched my first small business at the age of 22, I am obsessed with business growth and helping FEMS grow big business.

She’s an empathy-driven marketer, brand strategist, and consultant — she specializes in not only marketing and brand positioning strategy, but extensive coaching and mindset to busy entrepreneurs, founders, and CEOs that empowers them to develop brands that make a difference in the world.


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Leveling up your business with Violette de Ayala

I’m also joined by individuals who have a passion for coaching and helping entrepreneurs grow in their business and themselves so that indeed their business can be healthy, can grow and profits, and then ultimately sell for a big price. Right. So you actually really need both, as you already know that because you listen to this podcast, and with that, I’m excited to bring on a Violette, and I’m gonna let her pronounce her last name because I was very good at pronouncing. She is a Cuban American, she is from Miami, and she has a passion for female entrepreneurs. And you can find her at femcity.com. So please welcome Violette to the show. 

Hey, Violette, how are you doing?

Great. I’m so excited to be here. Thanks for inviting me.

And would you please pronounce your last name.

Sure it is a challenging last name. It is de Ayala?

Yes. And it’s a beautiful last name. And thank you so much for being on the show. And so would you start with just giving our listeners a little bit about your story and your current focus?

Sure. So my story actually started since it’s an entrepreneurial journey, really, I was 22 years old, I was a young mother. And I did not want to have the same setup that I did as a child being a latchkey kid. So spending a lot of time on myself making my own lunches and dinners. And when we had our first child, I just really didn’t think there were any alternatives for me, except for being an entrepreneur, for starting my own business. And at the age of 22, by the way, this is 1994. So a really long time ago, that was before Google. Before you could take classes online before you could actually even hire coaches. And I started my first company, I started Personal Training, I’d go into people’s homes, I made every mistake in the book, I really had no idea never to get a business class, by the way, I graduated pre-law, and had the intention of going to law school. And I just kind of stumbled upon that first company became successful, which you know, it’s because of the hustle, right? You just kind of put in everything you’ve got. And really it led me into opening up multiple businesses. After that, I really enjoyed the ability to create and design my own life, and also dictate the amount of money I wanted to create while balancing it all.

That’s amazing. Wow, what a story, and I want to dig into that. And before we do, though, I want to back up a little bit. You know, I believe we’ve all been given these God given gifts that are given to us kind of at a young age or when a teenager kind of identifies those gifts. So I want you to think back to when you were a kid right? And what was that one gift that you were given? And how does that connect how you help or bless people today? 

I think my biggest gift as a child was I loved connecting people and talking and asking questions. And I was that kind of freak child that I loved reading the Wall Street Journal at a very young age. So I would kind of find it, you know, around the house. And I really enjoyed hearing about businesses learning about how businesses are started. I think also because of my culture, you know, many Cubans arrive in the United States, and that was the option that they had as well. It’s just kind of a business for themselves where they were, they were physicians or restaurant tours. I grew up listening to these amazing stories of starting with two pennies and then creating a tremendous amount of wealth. So I think it was part of just my upbringing of listening to those stories, and even listening to stories of my family and Cuba. You know, owning some hotels The railroad just listens to the stories of like starting from the bottom and rising to the top. So I think that that was just part of my fiber. And the attraction to talking about numbers to talk about business was part of who I was, even as a young adult, and kind of being fearless. I think that was a big huge thing, too, is just kind of doing those things that make other people nauseous. I really enjoyed being adventurous and being a little bit daring when it came to business and having those conversations and creating those goals.

Absolutely love that. And what a story, what a legacy that you’re following. And you’re building too as well. So I’m curious, before your success is like a, or in the back up before your after your personal success, right? You know, either building a business or becoming entrepreneurial or doing those things that you did, when did you shift and transition to say, Okay, now I want to help others do the same.

I think I when I started my Pilates Studio, so after my personal training studio, I opened a Pilates Studio. And I did that for about 10 years. And I did really well. And I learned so much and I made the kind of like this promise to myself that I would help others when I had the ability to do so because I really struggled with finding a mentor, I struggled with finding just the startup capital, I’ve struggled with finding people that would help me with introductions, you know, like basic things that I know it becomes so easy, you know, it’s easy for me now. But when I first started out it was just really difficult. And I always told myself, like, I really wish I had this, or I wish I had that. And so when I got to this point of giving others the opportunity, I started femme city, and it’s it’s been a beautiful journey, I get to be a part of a lot of other businesses starting and inspiring others to start their own business, I’ll always advocate for that, you know, someone comes to me and says, should I take this job, or should I start my own business, I’m always going to try to really gear them towards starting their own business. And I wish I’d had all these resources that I just didn’t have

Leveling Up Your Business With Violette De Ayala

Business Level Up: We have a responsibility and it is to pay it forward and help other people.


Love it! So let’s dive right into that. So dive into how empowering you know, women to have their own business and be entrepreneurial, and to live out, you know, their gifts and their dreams. Walk us through how femme city and and your coaching and your networking helps you to accomplish that.

Sure. And that’s also an evolution. So when I started femme city in 2009, we were really just a women’s networking group, meaning that we would meet once a month, we would have that standard networking setup every single month, you know, during lunch or during dinner. And it really wasn’t until we had a couple of new chapters, I think we had about 10 or 15 chapters in the US. And Google reached out to us and said, you know, we really like what you guys are doing. We’d like to teach some classes for your members. And I mean, who says no to Google, I was like, you know, sure, teach classes for us. And it was free for us. And it was a great education for them. And then Yelp was another partner that came to us shortly after and said, Hey, we want to teach your members how to go ahead and get their business listed on Yelp. And what do you do when you have negative reviews? And how do you use it to leverage your brand on websites. And so that really kind of started to make us pivot into this place where we were really taking women on this journey of, you know, not only starting a business but helping them with educational resources as well teaching them about social media. I mean, then Pinterest came on board, then Instagram. And so we had a lot of members that were like, I have no idea how do I pivot from a brick and mortar into this kind of e-commerce. And so I think we were just we just listened to what our members needed. We followed what the trends were, we kept up with having that information. They’re accessible because it changes so fast. I mean, now it’s tik-tok, right, like today I was reading an article about how Facebook’s not where it’s at now Tick tock, and how, you know, entrepreneurs should be on there. And so I really think that for us with some city, it’s really that it’s not that 100% of our women are self-employed female entrepreneurs, I would say 80% of them are we do have a lot of women that are wealth management, that are physicians that are dentists, they come to us to be in that circle to be surrounded by women that are always looking to uplevel their businesses and their brands. And so that’s where we’ve positioned ourselves as educational networking, group coaching, we do anything that we can within our power to help them to create what they envision for themselves.

I still love it, and it’s inspiring, right? And even you mentioned, you know, the up-level or you’re leveling up to the next step, and Oftentimes, you just need that guide who's just a couple of steps ahead of you, it doesn't necessarily have to be somebody who's 100 steps ahead. Click To Tweet, although you might be but even just one step ahead, we can all be coaches and guides and help the next person upright and, it helps you to break through, you know, a lot of those,false beliefs, all those false things that hold us back. So what’s the biggest thing that’s holding back new members who are joining you as far as starting a brand new, you know, business or becoming an entrepreneur or are pivoting from their current brick and mortar to this new online COVID-19 world?

I think it’s the mindset. Yeah, I think it’s that when you do what you can with what you believe you have the ability to do. So if you have self-limiting thoughts and self-limiting beliefs. So as an example, we sometimes have women that come to us and say, why can’t start a business. I’m raising five children, right, I’m working full time, I don’t have, I don’t. But then if they need someone who’s perhaps had five children, had a full-time business and started one, then all of a sudden it becomes that thought no longer exists. Because if someone else can do it, the kind that looks like them feels like them, you know, has the same background. So they didn’t, you know, they didn’t go to Wharton Business School, they didn’t work for Goldman Sachs, like, you know, if you feel like you can connect with someone and their story kind of is similar to yours. It inspires you to question that self-limiting belief that you've had Click To Tweet, that you cannot do it, that you don’t have what it takes that you don’t have, you know, $3 million in funding that you don’t know those certain people. So I see that a lot where they come through our programs. And at the beginning, it’s a lot of I can’t, I won’t, I just won’t ever, you know, those kinds of poverty mindset, if you will. And then all of a sudden, as they start meeting other people or taking some of our classes or watching some of our videos, they recognize well, oh my gosh, violence just like me. I mean, she had two pennies to rub together, she was able to do that. Like, why couldn’t I? And so I think that’s part of the importance of sharing our stories are true stories, right? Not the fake kind of glamorous wads where we just we all look amazing on private jets, you know, carting around to St. Barts, but booth stories of like I had to patties, I didn’t know how we’re going to make it go, you know, didn’t know how to put food on the table for my family. I didn’t know how I’m going to make ends meet. But I believed in myself. And so when we share those stories, it really does help to inspire others, to not only question themselves and their self-limiting thoughts that they’re having currently, but also to uplevel their thinking process and kind of like their division. And as you said, it’s like little right, you just hear it once or that pivots you up a little bit. And then from that platform, you have a whole other new view, and you’re like, Oh my gosh, I can go to the next level. And so not that we all need to be at the top. But we should all be rising to higher depths, what our greatness is.

So well said and so much there. I want to make one little comment on that. And it’s, I learned about this from a coach. His name is Russell Brunson, he owns a thing called Click Funnels. And he talks about the hero’s journey, right? And he talks about bringing people to where you were right, when you’re in that painful, challenging time, whether it be Hey, I used to have a scarcity mentality, or I didn’t have a lot of wealth, I came from humble beginnings, like, you know, all of these things, bring them emotionally to where you’re at, right? Help them to see that, and then walk them through, you know, your journey along with the ways. But that’s until there, they know that you felt where they felt, right, whether it be multiple kids or, you know, not having the big college degree or whatever, whatever, you know, limiting belief, false belief they have, until they know that someone’s been there or can empathize with them. It’s challenging for them to move forward to break that false belief. And so I just have to constantly remind myself of that, and share those stories, right, the real tough things like I remember when I was at Marcus and Millichap, and I was trying to make it in the business zero commission, why even home a baby at home, and we didn’t have a lot, right. And people were saying, go get a real job, you’re not making any money, how you gonna support your family. So I got the second-night job and weekend job, and I just did what I think a good entrepreneur is going to do to figure out a way to do it. But a lot of that was painful and challenging, right. And it’s a good reminder for ourselves, but also for those who were helping to share those intimate challenges. And then once you know, focusing Connect there, then it helps him to break through to new heights. Is that a fair summary or anything to add to that? Violette?

No, absolutely, I’d like nodding my head in agreement, you know, it’s funny, my husband, so we, we’ve lost, we’ve lost everything a couple of times. So I share that openly. And I share that in the intention of inspiring others, much as you were saying, and I remember, you know when we would have those moments who were like at the bottom right, we lost everything like after 9-11 we just it was like a was just gone like everything was gone. And again, like you thought so we’ve gone through these kinds of ups and downs. And he would say to me, it’s gonna make for a really great book, and I would get so angry with him right? Because you don’t want to hear that at that time. You’re just like, I don’t know, you know, we’re at the bottom like we can barely even see to the top. But I understand now. His comments and how it connects because now when I chat with people, whether it’s speaking or through my book or through the members or organization or through podcasts like this, like amazing platforms. You know, when we share those stories, then people they connect with us. You know, I’ve never I mean, I love reading and sometimes I read these books and it’s like this woman who, you know, inherited a castle when she got married, and then she, you know, It’s beautiful, but that doesn’t connect with me, that doesn’t inspire me, because that’s just you know, that’s, that’s not connected to my own story. But when I hear something of someone who lost everything a couple of times, had to figure out how to make it how to get to jobs, how that, you know, that really connects inspires me. And I think that I’m seeing more and more entrepreneurs sharing those stories, versus like, years ago, when we kind of hide that right? Like, oh, I don’t want to tell anyone that, you know, I lost everything in your investment, right? I lost, you know, Oh, my gosh, right. You know, I had to figure out how to make payroll, I don’t wanna tell anybody that. But now it’s just, it’s so good to share it because there are so many people, especially now that need to hear those stories of people that have risen from the bottom to the top real gritty stories. That’s what really connects us.

Love it. So that’s like, step number one, right? So getting connected with like Violette, and a networking entrepreneur, gonna level up the mindset around people, we’re hearing the same story. So by Let’s step number two, right, once they’re there, they’re there. And they are starting to break through, you know, with their mindsets, what’s the next step of action that they can take to level up into their online presence and their brand, their marketing? Walk us through Financial Intelligence, walk us through how you help to empower and educate?

Sure. So I think in addition to that, we have weekly classes that are live and then with experts, and that’s really great, because they can ask questions to, you know, women that generally would charge 200 300 hours an hour, they have access to that. So we do that every Thursday, we do free group coaching, we also do virtual networking now. So I think as they come through, you know, they have kind of like a menu of this Alec Hart style where they can pick and choose what feels right for them to get started. But really, it’s a constant. And again, I use the word evolution that you come through, and you start just getting engaged. So taking the classes, taking the group coaching, doing the virtual networking, you know, a reminder that our network is everything, you know, collaborate partner up, always look to see like, what can I do better review every week to see like, you know, what, what did I do not so good? What did I do really well. And I think it’s just a constant like program where it’s just, it’s, it’s always having your eye on the ball, when it comes to your business and your brand, we can never get to the point where like, Oh, you know what, I got that big client, I can just kind of sit back now, you know, and go away for a summer or two summers or whole, you know, like, and just kind of take it easy. It’s the reminder that, yes, okay, you’ve got to that great client, you landed that client, but now what, keep on going, you know, make some new hires, how do you delegate? How do you make it scalable? So I think it’s a, it’s the entire organization is geared towards addressing all of the issues that women have when they’re starting a business, but also when they’re running it, and also pivoting and then upscaling it and you know, making it even bigger? Not that everyone needs to make, you know, 6 million $7 million, but you should have it so that it’s always growing, because it’s not growing, it’s going to be stagnant.

Leveling Up Your Business With Violette De Ayala

Business Level Up: One of the biggest mistakes that anyone can do is when they were spending a lot of time soaking and feeling sorry for themselves.


Absolutely. And I love that I thought, right. And I can’t think of another quote by John Maxwell says everything worthwhile is uphill all the way. Right, it’s uphill, and it’s all the way like, if you’re not, if it's not challenging if it's not pushing you to outside your comfort zone, if you're not growing, you're stagnating. Click To Tweet And then you’re eventually, you know, dying on that whatever part of your health, your finances, your spiritual life, your partnerships, your networking, so what you guys, if I’m hearing you correctly, you’re encouraging, you know, radical participation, and people that are all connected, you’re sharing all your thoughts, feelings, challenges, and everyone’s just constantly pushing each other trying to track the things that you’re going to track. So you’re growing together as a community, is that a fair side?

Absolutely. And there’s also responsibility to that we, that we remind our members all the time that as you rise, it’s our responsibility to look back and pull up, you know, another bench to also rise. And so there’s enough wealth, there’s enough abundance at the top, it’s not, you know, oh, I’m at the top. So that’s it, you know, it’s really our responsibility to inspire others to move forward and it feels really good. It feels good to know, you know, what, I mentored that person, or I help that person with a project or I, I help collaborate or I, you know, I refer to a big client, it feels really good to take part in the successes of others. And that’s also contagious. So as we see others, you know, inspiring motivating mentoring, it inspires other people to do the same, because both ends of that spectrum are very, very rewarding, and then you’re part of somebody else’s success, and that’s also connected to your legacy.

Absolutely. And the way I think I’m hearing it’s part of their transformation, right. And it’s not just finances, finances is just a small part of it, right? It can be a big part for transformation and getting freedom and stuff. But it’s just one part of your character, your development, your leadership, right, your ability to, you know, break Those false beliefs and change like family families, you know, my grandmother growing up, she had five kids lost one child at age 10 to bring tumor, her husband, they divorced, and she basically is working 14 hour days. And she’s like, she’s like my inspiration for like that. She’s like, she’s like the good woman of a family, right? And I go, Oh, my gosh, Grandma, you went through so much so that my brother and I, we could go to college, right. And we were the first one to graduate and in our family tree, like on both sides, and that has propelled us to new heights. But you’re exactly right. As soon as we have that blessing, we’re here to have that responsibility to go back and bless others. And that is more rewarding than anything else. Fair summary.

Absolutely. I got chills, I still have chills listening to you share that. Because that’s absolutely it’s not a matter of, I really think just, you know, to make the world a better place, we have that we take on that responsibility and, and just pay it forward, you know, help other people. I’m a huge believer in karmic business, you know, like, as you share, you receive even networking skills, like we talk about networking all the time, like, you know, here’s how to properly network is to be of service, how can I help you without expecting anything in return? And then, and then kind of going into that? I mean, that’s a whole other conversation. But I just love that you shared that, because that’s just adding tons of exclamation points all over that.

Oh, thank you so much. She’s, 93. And she was just over the other day, I’m like, my grandma, you can’t be here. COVID-19 she’s like, Brett, she’s like your kids. Unless they’re sick. Don’t bother me, right? I’m good. You know, my grandma. She’s like the Energizer Bunny with the energy and like the will and the strength. And I’m just like, she’s just so tough. And I’m going like, Grandma, you’re my inspiration now. So that being said, I want to shift a little bit to what’s maybe the biggest was put our business hat on for a second, right? So what’s the biggest mistake, you know, entrepreneurs are making right now, given the COVID-19 shift? What’s the biggest mistake they’re making? Either strategically, or marketing or branding that you’re seeing? And what would be your solution to that? I think

One of the biggest mistakes that I saw at the beginning of this was people weren't pivoting. They weren't actively pivoting. So they were spending a lot of time soaking and feeling sorry for themselves. Click To Tweet And I mean, we have a lot of members in our organization that lost millions of dollars in business, right? We have one specific member who shared that she lost a million dollars in bookings for 2020. And that is horrible. That is awful. And she shares how she spent a couple of months, quite depressed, right? She couldn’t get into bed, and we know but then she started figuring out Well, let me pull myself out of bed, we move forward, we see what I can do. She’s someone who’s an older generation. So she’s not really that comfortable when it comes to zoom or digital presence in general. And she shared just recently, she had a zoom call, she tried to kind of step into that space, she had six people show up and out of those six people for booked for 2021. So that’s a great story. Because I’m using that one as an example. Because I think so many, really just they weren’t connected to pivoting, right? They didn’t see this coming. Nobody did, really. But I think that if you kind of saw it, you said, Oh my gosh, okay, everything’s gonna shut down. I gotta figure this out. Let me and we saw restaurants here in Miami, they started doing takeout, they started doing catering, they started doing virtual, there’s a bar here that would make the drinks, you know, on Instagram, and then deliver it to your door, and you can watch your drink being made. So there were a lot of creative solutions. But I think that some of them just thought I was gonna be gone for a week or two weeks or decided, you know what, I’m going to be home, I’m just going to watch Netflix. And so as those moments are going by, life is going by. And it was awful for everyone. I don’t know, anyone who was like, Yay, this is great. Like everyone was like this is like challenging. But, you know, part of that lesson is that you should always be looking a little bit ahead. And you should also have multiple streams of revenue. So if you have a big high ticket item as an example, and you only have one revenue stream, I mean, that’s not going to be a healthy portfolio, when things change and shift whether it’s a pandemic or something else that happens. And I think that was a big lesson for many in our organization that, you know, for the first couple of weeks, it really knocked them out. And for us as an organization, we pivoted really fast, you know, I kind of I’m in Miami, so I saw what was going to happen faster, I think because the conversation was way more dense, you know, populated here. And we were able to kind of move really fast and start moving everything 120 chapters moving it on the virtual let’s start doing group coaching. Let’s start doing this. So I think that the biggest thing is that if you haven’t pivoted yet, now’s a great time to really start thinking about how you leverage this so that you can create multiple streams of revenue. Make your price point affordable for the masses versus a high ticket item, you know, look at the other way, like how do you get your product in the hands of a million people, when you start thinking like that it starts making your brain think more scalable. And you have more security there.

Love that multiple streams of income right? Looking ahead, you know, pre planning for what could happen, no one can predict COVID-19. But we know this automation and the challenges, really a challenge of every value proposition especially for any service professionals that are out there, you know, realtors at Redfin, or Zillow, or the robo advisor for financial advisors, or, you know, I think it’s going to be coming to the commercial real estate world, which is my original background. And I’m seeing it. We kind of know it’s been there, but then COVID-19 hits and it almost like it just throws you know, gas on a fire to say, Oh, no, we really got to face this. For those who were already kind of in it, they were able to pivot faster. For those who weren’t prepared. Yeah, a lot of it kind of passed them by, but even then, like a year ago, and I mean, I’ve been in the podcast role for about a year now I got my on my first YouTube channel about a year ago. And it was super awkward, right? I’m 37. And I’m, you know, pretty young in the sense of like, the technology world, right. And I was like, This is awkward, I don’t want to be on YouTube. Like, I don’t want to be saying these things, telling my story. It was super awkward. It took a couple months to even kind of feel semi-comfortable. And now we have the podcast and everything. So I can definitely relate with you. And it’s and I but I’m also not I also not from the previous generation, I can’t imagine, you know, some of my clients, they’re like, we’ll never be on like on a video, right? But it is the new world and you do have to pivot. And that’s why you want to get a file right to help you do that and to grow. So that being said, are you ready for the lightning round?

I don’t know what that is, well, let’s do it.

Exactly right. This is the best way we like to put it. So knowing what you know, now Violette, if we could go back to your 25 year old self? What is the one Golden Nugget that you would make sure you knew or that you would do

That? I could do it. I spent so many years thinking I couldn’t do it. And I could. That’s one thing that I would have believed in myself a little bit more.

Excellent. Believe in yourself. Excellent. What is the one book you’ve recommended or given it the most in the past year?

Leveling Up Your Business With Violette De AyalaI always get back to showing my age. I’m almost 50 and have turned to love and a woman’s worth by Marianne Williamson. It was one of those books that just changed my life. I have a 20 year old daughter, I have a 26 year old son, a 20 year old daughter and a 14 year old daughter and I even recommended it to my daughter’s 20 year old 21 year old friends. I just think it’s a was life changing for me.

So return to love and it was there are two books or just one?

Oh yeah, it’s two books from the same author Marianne Williamson, it’s a return to love and a woman’s worth

elements. Excellent. Okay, this gets my wife. Give me a mobile or digital resource you recommend for your business?

Mobile or digital resource. I love my Can I say the name brand? Okay. I love Upwork, for me has been great. We hire a lot of freelancers there. That’s a really great place. And I would say I started using quoted it’s que WORD that’s a great place. They look for journalists that are looking for experts to give tips and resources for our pull up writing. So that’s a great one. And my third one would probably be I started using podcast cloud, it’s a friend of mine who’s in South Florida. Also, she just started it. So it’s a podcast, algorithm kind of connection. So you can get matched up with podcasts that you like, and perhaps can be a guest on.

Beautiful. I love that Thank you. Favorite leadership quote or theme you try to live by.

When you know better, you do better. Click To Tweet That’s it. I mean, everyone knows that one. And I don’t know whoever said this originally, but I love that I always go as you do anything, you do everything. And the third one is a confused mind is nothing. So when it comes to marketing, or branding or processes. streamlining operations, a confused mind does nothing. So just keep it simple, you know, simple words, so that those in your team, get it.

Beautiful. Love it.

What are you curious about right now?

I am curious about how we are going to launch in Europe, we were starting to have conversations about that. And things changed. And we were doing a pilot also, for programming in a school district in Texas. That was going to be a pretty good project but just curious to see how that’s gonna play out. That’s what’s literally on my mind.

That’s a great thing to be curious about. How do you stay centered after all of your success after helping countless women and entrepreneurs and going through the ups and downs that you’ve gone through and your entire life? How do you stay centered in your values? And then how do you stay encouraged to reach for new goals?

I meditate daily. The question I asked myself is how do I serve the world better? Every day I ask myself what can I do better to help others more? So that’s a, that question always brings you back into clarity and it connects you in a grounded place, and it makes sure that you are focused on the service and not I’m gonna make a lot of money on this, you know, it kind of makes it just that you’re really working on the humanity factor, the social entrepreneur side. And that was the second question. 

The second one is how you stay encouraged to charge forward to reach new goals, like he reached all these goals and these plateaus, like how you’re like, Okay, now I’m gonna be really encouraged to reach to this extra big goal over here.

Sure. Well, my personal goal is to be of service to over a million women. And so we’re, we’re really not even close to that. Right? We’re at 25 30,000. So I think about, you know, how do we launch more chapters? How we’re pretty big in Canada now, as well. And we’re moving over to the west coast. But again, it goes back into there, they’re so connected, that I think it kind of streams together quite well, is that how I become more of a service? How do I get more chapters out there? How do I have more women come through our program? You know, we have a scholarship program now, especially during this time where I know finances are tight. So how do I do that? And so that’s my driving force. Every single morning.

Love it. So for our listeners who want to get in touch with you, what’s the best way for them to connect with you?

Sure. So professionally, you can visit us at femecity.com. And then personally, all of the social media handles are all my name Violette de Ayala together, Instagram, LinkedIn, Facebook, Twitter, and I’m not on tik tok yet. I don’t know if I will be.

Yeah, right. Seriously, I gotta get on that too. So I’ve heard it’s so cool. Well, thank you so much, Violette, for sharing your story. for sharing your wisdom and your inspiration with us. I encourage you to keep using the gifts you’ve been given to bless others and reach that million women to inspire and encourage on their entrepreneurial journeys. And with that, I want to thank you for being on the show and also thank our listeners for listening to another episode of the capital gains tax solutions podcast.

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About Violette de Ayala

Violette de Ayala

Violette de Ayala is the founder and CEO of FemCity, a women’s networking organization with local and virtual networking events and online business classes in over 100 chapters in the U.S. and Canada. She’s also a spiritual self-help author, advisor, and entrepreneur. Violette de Ayala is the founder and CEO of FemCity, a women’s networking organization with local and virtual networking events and online business classes in over 100 chapters in the U.S. and Canada. She’s also a spiritual self-help author, advisor, and entrepreneur.

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