In this episode, we’re joined by Nathan McFarlane, founder and CEO of Clipsi, to discuss how social commerce is evolving beyond algorithms and ad-driven platforms. Drawing on his background in finance, Nathan shares why ownership, transparency, and creator-first monetization will shape the next generation of digital commerce—and what entrepreneurs and creators need to know to stay ahead.
Episode Highlights Here:
Brett
Before we jump into this episode, I want to invite you to join our community to help you become a better steward scale to billions and ultimately give more or all of it away. All I want you to do is to click the subscribe button right now. I love your support. It’s incredible to see your comments, and we’re just getting started. I can’t wait to go on this journey with you. Thank you so much for subscribing. It means the world to me. Hey everybody. Welcome to the build the buildings podcast where we got successful entrepreneurs and investors on the journey from millions to billions. We believe the key to scaling and compounding your wealth and life start every single day with the mindset and practice of stewardship over ownership and applying billionaire and biblical principles. Our ultimate goal is to help you scale and compound your wealth and life so you can give more all the way to help. MDPs, my name is Brett Swarts. I’ll be your host today and every episode, we’re joined by some of the top entrepreneurs, millionaires and billionaires, and they share their secrets insights with us so we can all level up. I’m excited about our next guest, originally from the UK. He’s the founder and CEO of creation, a groundbreaking platform, merging short form video with E commerce while building a new people first financial ecosystem. He’s a former content creator driven by the challenges of monetization. He’s passionate about reimagining how we earn, interact and shop online, and so much more we’ve been talking about today, kind of how to build and scale using video and short form content. Please welcome the show with me. Nathan McFarlane, Nathan, how are you doing?
Nathan
Yeah, I’m good. Thanks. Brett, Thanks, mate, yeah, thanks for having me on. Really looking forward to having a conversation,
Brett
Absolutely. And for listeners, getting to know for the first time, would you give us just a little bit more about your story and your current focus?
Nathan
Yeah. So, I work from the UK, originally been out in the Middle East for the best part of 11 years. Originally worked in technology in the UK but then worked in financial environment advisory in the Middle East, investment advisory, insurance investments, realized quite quickly that I didn’t like the way that the financial system worked, the way financial products were sold. And I started creating short form content online to kind of make people understand how charges work inside of products, how fractional reserve banking works, how the entire financial system works. So really, from right from micro up to macro, finance and economics to educate people went extremely viral with it back in 2020, 2021, in the Middle East, realized the only way for me to make money was by basically promoting specific brands. A good example at the time was I got a I got approached by a well-known cryptocurrency brand. Fortunately, I chose not to promote myself. 18 months later, I think we all know what cryptocurrency brand that was, that was suddenly has a few people in jail. So that gives you a prime example how the system was broken. I obviously was very passionate about how the financial system works, making people understand how they’re being robbed their front and center. So I was like, Okay, well, what if I could create a place where you could create content and potentially monetize through, through creating content authentically, because at the end of the day, what all that I realized was people wanted to see authenticity, but yet, there was still limited ways to be able to monetize outside of the existing advertising type model, which essentially is owned and run by corporations, not the people. And if we’re going to try and move into an era where the people are at the forefront of money. More money has to move away from corporations and back into the hands of the people. And that’s kind of what we’re trying to do right now.
Brett
Okay, awesome. I love it. So, it’s unlocking capital and freedom through getting that, getting the money out of the hands of the government and then back to the people, is that what you’re saying, corporations, corporations, okay, get it out of the corporations. Got it
Nathan
maybe on the internet. And largely American corporations run the okay, because they use the existing advertising model. Got to go from one corporation to another corporation to another corporation. The Money trickles back down to the people before it goes back into the system to all the corporations. And the corporations are, funny enough, all owned by the same people. So, if you’re trying to grow an economy, and this is particularly outside of the United States, because the United States is the the inflow of money and printing of it happens in the US.
Brett
So, if you like, this little, short clip of the interview I just did, click over here to watch the full interview, and please don’t forget to subscribe. Thanks so much, everybody.
Watch the episode here:
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About Nathan McFarlane
Nathan McFarlane is the founder and CEO of Clipsi, a social commerce and short-form video platform built to empower creators through ownership, transparency, and fair monetization. With a background in finance, Nathan developed a deep understanding of how value is created—and often unevenly distributed—within traditional systems. That insight led him to pivot into tech entrepreneurship, where he applies financial discipline and systems thinking to reimagine how creators and entrepreneurs engage with digital platforms.
Through Clipsi, Nathan is challenging the traditional social media model by prioritizing creator ownership, direct audience relationships, and long-term value creation over algorithmic dependency. He is a vocal advocate for financial empowerment, decentralization, and building platforms that align incentives between creators and communities. Nathan frequently speaks on the intersection of technology, ownership, and economic freedom, driven by a belief that those who create value should meaningfully share in the upside.
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