Dean DeLisle, Chief Revenue Officer at S2A Modular, brings a wealth of experience in capital raising and marketing functions. As a licensed real estate broker and developer, he’s renowned for educating investors about disruptive markets. Dean’s journey began at Purdue University, where he honed his skills before delving into technology and entrepreneurship. His ventures spanned various industries, from app development to digital marketing and CRM integration. In 2003, Dean founded Forward Progress, specializing in investor acquisition marketing, and later launched “The Influence Factory” podcast. He’s also authored a book on digital business influence. Known for his Christian values, Dean is passionate about connecting with and serving others.
Episode Highlights Here:
Dene
Now, I’ve raised 70 million in capital and I’m going, we just moved into a $450 million institutional race.
Brett
What would you say is the number one secret to be able to raise such massive amount of capital from accredited investors?t
Dene
Well, I am excellent. But before I want to set a little context, before we do that, it’s so sta modular, is where I currently see sit as a chief revenue officer about three and a half years ago, I found someone a nice young man, like yourself, Brett to run my company that raises all the capital, the digital marketing company, and I decided it was in I had been through five IPOs. And it was my time to take a startup to IPO. So So I found an opportunity with us to a modular, I had known one of the co founders and the CEO, Brian customers for over 20 years, helped him with, you know, dozens of offerings that he had done on real estate, successful offerings. And then I decided it was time for me to, to walk the walk or eight, I needed to go into a company, raise capital at a retail level, turn on the machine, and see if I could do it from the inside out. So I could then speak to other founders and revenue officers with the system. So just wanted to set context that forward progresses that marketing company forward progress.net next to a modular is where I sit today actively raising capital, and now I’ve raised 70 million in capital, and I’m going, we just moved into a $450 million institutional raise. And what I want to tell people, is how we bridge that with the same system, so backing, backing up to your question, you know, what, what advice or people are like, you know, you know, where do you start? And, and I don’t want to, I don’t want to sound like a broken record. Because when I was at the conference, I was laughing, because everybody like was up there. Talking about your plan, you got to build a plan. How long have we been hearing that? Brett every time you go to start up a business? Well, over the decades, I became, I became frustrated. And I would get paid 5075 or $100,000 to build a substantial plan for a company, but it was so overloaded and overbearing by the time the plan would launch. I literally would. People, people just didn’t work at the company anymore. It was like that big. They were like big sick plans. And I’m like, This is crazy. I go, there’s certain elements and certain things that you can whittle down to just do that are basic functions. And so what we figured out is we could go into a company, see what they had, see what they were doing, look at their people look at their story, and then boil it down to the bare bones of what we needed to perfect, maybe make look better, maybe, you know, maybe they didn’t have structured marketing. Maybe they didn’t have organized stories for the founders and things like that, but how could we take what they had improve on it? And then build trust in a marketplace and educate a marketplace to get people to invest? Right? So I always say, you know, build trust, and you know, convert, right? So it’s really a two step process, but there’s a lot of things that go into that.
Watch the episode here:
Important Links:
About Dean DeLisle
Dean DeLisle is the Chief Revenue Officer S2A Modular. With an extensive background working closely with large corporations and as an entrepreneur, he is responsible for all of the company’s capital raise and marketing functions which includes branding, marketing, public relations, social media, lead generation and the company’s website. Dean is also a licensed real estate broker and developer. He is best known for driving demand and raising capital by educating investors about disruptive markets.
Dean attended Purdue University and used those lessons to leverage his network, starting his career in technology in data center operations with Merrill Lynch’s Board of Trade in Chicago. Within three (3) years of starting at Merrill Lynch, Dean opened his own technology firm developing apps and solutions for various industries including banking, manufacturing, finance, insurance, and real estate development. Many of those solutions included accounting systems capable of managing order processing, inventory control, purchasing, billing, and shop floor control which led into several Enterprise Resource Planning (ERP) integrations. Advancements in technology and proliferation of the Internet caused him to shift to the development of front office operations, more specifically, marketing solutions like Customer Relationship Management (CRM) platforms and other early marketing automation technologies. He later added web design, more advanced automation of capital raising and digital lead generation to his list of professional services.
In 2003, Dean transitioned his focus to digital marketing, CRM and utilizing the emerging world social media networks on platforms like LinkedIn. Those experiences paved the way for Dean to found Forward Progress, a Chicago-based Investor Acquisition Marketing (IAM) company which provides integrated marketing solutions to raise capital and drive demand using a proven, digital thought-leadership methodology which consistently drives clients’ business growth. Dean is a highly sought-after speaker who brings expertise, enthusiasm and energetic drive to his popular B2B influencer-themed podcast, “The Influence Factory.” Dean’s book, “FIRST, The Street Guide to Digital Business Influence,” contains a proven, step-by-step formula for business professionals to fuel thought-leadership and recognition in their industries.
Dean is known for his Christian qualities in business and in life, he loves to connect with others and help and serve those in need.
- capitalgainstaxsolutions.com
- Capital Gains Tax Solutions Facebook
- Capital Gains Tax Solutions Twitter
- Capital Gains Tax Solutions Tiktok