In this episode, we sit down with someone who is reshaping the way entrepreneurs understand their numbers and build financial systems that actually scale. Chris Hervochon, CPA and founder of Better Numbers, has become a trusted voice for business owners who want clean data, meaningful insights, and workflows that eliminate the chaos behind the scenes.
Chris brings a rare blend of technical expertise, valuation depth, and a passion for automation—qualities that have earned him multiple “40 Under 40” awards in the accounting profession. Beyond his firm, he is also the creator of Herv.ai, a fast-growing software tool designed to improve the accuracy of bookkeeping and streamline financial operations for accountants and agencies everywhere.
In our conversation, we explore how entrepreneurs can leverage better systems, smarter reporting, and technology-driven accountability to make stronger decisions, grow faster, and stay ahead of financial complexity. Whether you’re scaling a business, preparing for a major exit, or trying to gain clarity in your books, Chris brings practical insights you can apply right away.
Episode Highlights Here:
Brett
Before we jump into this episode, I want to invite you to join our community to help you become a better steward scale to billions and ultimately give more or all of it away. All I want you to do is to click the subscribe button right now. I love your support. It’s incredible to see your comments, and we’re just getting started. I can’t wait to go on this journey with you. Thank you so much for subscribing. It means the world to me. Welcome to the million to billions podcast where we got successful entrepreneurs and investors on the journey from millions to billions. And we believe the key to scaling and compounding your wealth and life starts every single day with a mindset and practice of stewardship or ownership and applying billionaire biblical principles. Our ultimate goal is, how do you scale your wealth and your life, so you get more all their way to help. MVPs, my name is Brett Swarts. On every episode we joined, are you joined by some of the most amazing entrepreneurs, millionaires and billionaires, where they share their vision, passion and skill set with us so we can all scale and make a bigger impact? And so, I’m excited for our next guest. He’s out of the South Carolina area, and he is a CPA and a CVA, and he’s the sole proprietor of his own CPA firm, and he provides outsourced accounting and tax preparation services, primarily for growth minded entrepreneurs, primarily in the marketing and creative agency space. He spent 10 years working in forensic accounting prior to founding the firm and corporate accounting and finance. He’s been featured in all kinds of really cool stuff. Journal of accountancy South Carolina, CPA, report accounting today, Amex, open forum and so much more. Please. Welcome to the show with me, Chris. And Chris is going to pronounce his last name because I’ve already lost it. Chris on her version. It’s a great last name, by the way. Chris, for our listeners, get tonight, for the first time. Can you give us a little bit more about your story and your focus?
Chris
Yeah. So basically, what we do, we’re, we’re a CPA firm, as you mentioned. We are virtual. So got team members all across the country, got clients all across the country, started the firm back in 2011 as aside hustle, kind of built it to the point where, as I was working a regular nine to 5w two kind of thing, it either had to grow or go away. And so decided to kind of step out and go for it and been doing this fulltime now for seven years. And what we specialize in, really is outsourced accounting for service-based professionals. So, service-based businesses who are looking to grow, looking to scale their business, that’s really what we specialize in.
Brett
Awesome. Today we’re talking about better taxes, better decisions, which the preface is better books as well, but, but we all like to get you know better in taxes, hopefully means less and more efficient use of the capital versus paying taxes. So, Chris, let’s dive right into that. What are the better books? Right? Because we do start there, like, what’s the number one secret to making sure we have better books.
Chris
Number one is being organized. The biggest mistake that we, that we see small business owners make, is CO mingling. For sure, by far, that’s the biggest mistake. So, we’ve got personal expenses, personal credit cards, personal bank accounts, all commingled in with business expenses, business accounts, business credit cards, that sort of thing. And what that does is it creates a mess, makes it very difficult to understand what your actual financial picture is, difficult to understand what your margins are, difficult to understand what your actual liquidity is. Just difficult, if not impossible, to really just put together an actual true set of financials. And if you don’t have a true set of financials, then then what do you have? You got nothing. So, makes it really difficult to run your business that way. Makes it really difficult to price your services that way. It makes it really difficult to file an accurate tax return that way. And so, it all kind of stems from there, but that’s the biggest mistake that we generally say.
Brett
Okay, so just not being organized and commingling personal business expenses. That’s pretty simple. What’s the simple way to not do that, besides have a personal card, have a business card. Obviously, don’t spend one or the other. You only spend one on the one, and then any particular like, okay, just get the quick post online. Or just, you just do like, what was the thing? What’s, what’s the hack that helps people to just stay organized?
Chris
Yeah, so get the dedicated accounts first. That That’s first. Make sure you got a dedicated business bank account. Make sure you got a dedicated business credit card if you’re going to use one from there, I would engage an accounting professional if it’s if accounting is not something that you do on a day to day basis, if it’s not something that you’re good at, and that’s most business owners, most business owners got into business because they’re good at one specific thing, not because they want to do the accounting for their business. If they did that, they run CBA firms like I do. So, get yourself an accounting professional and get yourself on some sort of cadence to review your finance. Financials with them. Now that accounting professional is probably going to recommend some sort of a software, so like a QuickBooks Online, or FreshBooks or wave or Xero, something like that, where you can connect in your financial accounts, aggregate that data, get financial reports. But I would say leave that up to the accounting professional, because what you want is a partner in that journey, somebody who you get along with, somebody who can articulate well to you in a way that you understand, and then let them kind of drive that bus as far as the tech stack that they recommend and they find to be
Brett
most so if you like this little, short clip of the interview I just did, click over here to watch the full interview, and please don’t forgets to subscribe. Thanks so much, everybody.
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About Chris Hervochon
Chris Hervochon, CPA, CVA, is the founder of Better Numbers, an outsourced accounting and advisory firm serving service-based businesses, marketing agencies, and growth-minded entrepreneurs. With a background that blends deep financial expertise and a strong focus on automation, Chris helps organizations build cleaner books, stronger systems, and more insightful reporting.
He is also the creator of Herv.ai, an innovative quality-control platform designed to identify errors and inconsistencies in QuickBooks Online files—elevating the accuracy and reliability of bookkeeping workflows across the industry.
Chris has been recognized multiple times in the accounting profession’s “40 Under 40” list and is a graduate of the AICPA Leadership Academy. His work is driven by a commitment to clarity, efficiency, and helping business owners make smarter financial decisions. When he’s not leading his team, Chris enjoys golf, Metallica, and time with his family.
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