Quantum Listing With David Perlmutter

David Perlmutter David Perlmutter of Perlmutter Properties is the next real estate entrepreneur we feature in the Quantum Lister series. You may recognize his name as he is also the founder and CEO of Quantum Listing. In addition, to his work for Quantum Listing, he has over three decades of CRE experience.

It’s this deep experience with CRE that motivated him to create a listing platform that he would want to use. David’s perspective as an active broker continues to inform the direction of Quantum Listing, keeping with the original vision of a listing platform that’s easy to use, so brokers like him can spend their time doing what they want to be doing—making deals.

In his work at Perlmutter Properties, David specializes in retail shopping, leasing, and consulting in the tri-state area. He has also participated in developing over 1.2 million square feet of shopping centers.

Episode Highlights Here:

David:

When approaching 20,000 people, you know somebody will be right for your listing.

Brett:

So let’s dive right into the number one secret of quantum listing, right? What separates it from the competition, and what’s out there? And you know, one of the things you say here, is it’s the new crowdsource real estate listing platform for commercial real estate agents, owners, and tenants. So talk to us about the difference between quantum listing as it pertains to stuff like LoopNet or co-star.

David:

So one of the things about the quantum listing that was important to me is that it’d be very affordable for everybody, so it was kind of a no-brainer decision. So for $89.99 a year, you can add an unlimited number of listings. Now, on costar, you can add listings for free, but if you want them to show up on loop net, you have to pay a lot of money. We’ll just leave it at that it changes depending on who you are. And like what year it is. And you know, we want to have our pricing very transparent, which it is, and then we’re also very customer service oriented. We do have ways for you to spend more money with us if you would like to or if you don’t want to add your listings yourself, and you’re not syndicating through build-out or real next or sharp launch. Or some of the other syndication partners we have, you know, we’ll add them for you for a small upcharge you can advertise your listings on the Google Display Network through us, which is really kind of neat because it shows up in your market, and for $25 or $50, it’ll get you to know 10,000 plus views on other websites, and you get a bunch of clicks that it’s much more cost-effective to use the Google Display Network than Google search ads. It’s a little more random in terms of who you get. But when you are, you know, approaching 20,000 people, there’s gonna be somebody right for your listing.

Brett:

Excellent, excellent, and so um, you can go to quantum listing.com, and I’m on the, if you’re watching us on YouTube, we’ve got the pricing page up, which breaks it down, and we’ve got the how it works, and so Okay, so besides price, what else? Are you really focused on, as far as you know, the idea of the tenant of the owner of the broker, right, all of that together, talk us through how you’re connecting those three, and then maybe how that differentiates from maybe a looked at or costar?

David:

I think I’ve come from a brokerage background instead of a business school background. I understand that the commercial real estate industry is collegial. So yes, it is competitive. But, you have to work with your colleagues in this industry, and I took that attitude to the tech side also, and so we do collaborate with, you know, some of these other marketing companies that help provide listing, so you don’t have to do repeat data entry. So that makes it easy for real estate brokers to get their listings onto our site, and then every single one of our listings is available without a paywall. You don’t have to register to see the listings. So we get at least half of our traffic from Google and other search engines because they’re going right to your listing instead of you know, having to do their search every brokerage in the market, and then, once you get on to somebody’s listing if that’s right, we make it very easy for you to find other comparable listings and excellent.

Brett:

So you’re more like Google, more Google friendly, or you’re going to be able to search results, and then it’s going to direct it’s going to go directly to you. So it’s kind of creating maybe some more freedom and more efficiency within search. Is that a fair summary?

David:

That is very well said, sir.

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About David Perlmutter

David Perlmutter David Perlmutter of Perlmutter Properties is the next real estate entrepreneur we feature in the Quantum Lister series. You may recognize his name as he is also the founder and CEO of QuantumListing. In addition to his work for QuantumListing, he has over three decades of CRE experience.

It’s this deep experience with CRE that motivated him to create a listing platform that he would want to use. David’s perspective as an active broker continues to inform the direction of QuantumListing, keeping with the original vision of a listing platform that’s easy to use, so brokers like him can spend their time doing what they want to be doing—making deals.

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