Tyzer Evans has a proven track record of success amongst varying sales-related industries. With over 15 years of sales experience, he has received countless accolades and industry awards and has been named “A Top Producer” year after year. 

As a Sales Agent for AAA Southern California, he excelled and became a widely recognized top producer which fast-tracked him in 18 months to manage and lead multiple sales teams. With his high level of success as a manager, he quickly became known as the “fixer” and was sent in to manage and turn around struggling offices. 

His “Increase in Overall Production” averaged 30% in year 1 among the 4 teams he managed in his tenure.  He made the decision to switch industries in 2017 to commercial health insurance and was quickly recognized as a top rep. He received the “rookie of the year” award as well as national recognition as a  top 10 producer.  Due to his extensive managerial and sales experience, he was promoted to territory sales manager of Texas and Louisiana. Since his promotion, he successfully increased revenue 100% in 18 months, making one of the lowest-ranked teams in the company the top team in % to goal. He continues to provide invaluable expertise and is frequently sought out to help struggling reps and managers within the company. Tyzer is consistently asked for help with the creation and facilitation of new initiatives, and to be a guest speaker at sales summits. 

Tyzer currently lives in Texas with his two boys and wife Ashley. He enjoys traveling, coffee and craft beer, fitness, and reading. 

 

Watch the episode here:

 

Listen to the podcast here:

 

Grind Sell Elevate with Tyzer Evans

 

Pierce:

I am excited about our next guest. He is an entrepreneur, who is always looking for ways to elevate himself and, and bring up others as well with him. He is the host of a Podcast called Grind Sell Elevate Podcast, in which he talks about leadership, personal development, business growth, and sales. He has a ton of experience in starting new businesses and growing businesses to reach their full potential. He’s passionate about pushing himself to achieve high-end results through constant learning discipline and helping others. Please give a warm welcome to Tyzer Evans. Hey, Tyzer How are you doing?

Tyzer:

Good Pierce. Thanks so much for the warm introduction.

Pierce:

You’re welcome. Tyzer is a cool name, by the way. We were talking a little bit before the podcast. And apparently, you just got it from your dad. Please tell us your story.

Tyzer:

So I always joke that I grew up in Northern California in the land of hippies, and my dad was a product of the 60s. So they were looking for a name kind of based around loosely around Thai and came up with Tyzer. So not a great story. But it’s been a cool name.

Pierce:

Speaking about where you grew up, why don’t you dive into a little bit about your background, and kind of explain how you got to where you are today?

Tyzer:

Sure. So I’ve been a bit nomadic, but I grew up in Sonoma County, so wine country, my family’s from San Francisco, Sonoma, Napa area. And then I came from a town of about cities. When I turned 18, graduated high school, I moved to San Diego, when spent about 15 years in Southern California, spent some time in Atlanta. And now I’m out here in the great state of Texas, in Houston, doing a bunch of different things. So it’s been a fun ride.

Pierce:

Awesome. And so I believe before we get into all of the meat of this, I believe that everyone has been given some gifts and or some strengths. I call it spiritual gifts. call it whatever you want. But what are two or three of your special talents or special spiritual gifts that you’ve been given or blessed with that you’ve used to bring you to where you are today?

Tyzer:

I think the number one, I realized that early age that I was an effective listener. And I don’t ever tend to jump in or give my two cents, I am a curious person by nature. So when I got into this I listened that 80-20 or 70-30, wherever you want to mark it. But I just kind of came naturally to me. A lot of people have always told me that I’m naturally easy to talk to. And maybe that’s because I grew up in a place that’s pretty objective, and not that there’s not a lot of judgment on who you are, what you do, or where you come from. And then lastly, I think that one of my key strengths is I’m hyper-competitive. So it’s always helped me to a sales environment where I can listen, well. I can explain things in a simple matter that is complicated. I think I’m easy to talk to, but I’m also wildly competitive.

Pierce:

So let’s dive into that competitive nature a little bit. Did you cultivate that growing up or was just natural? Dive into that a little bit.

Tyzer:

I think that probably a lot of that came from my dad. I got put into my first year playing baseball, I was four. He lied to the Little League team and told him I was fine. So I could start playing sports. So I started playing soccer and baseball. pretty early. And always in high school, I was a triathlete scholar. So I just kind of always had this natural proclivity to play sports and team sports. I think that that helped from a motivational perspective early on. In high school, I got involved in Speech and Debate too. We got to Pete at the state and national level, which was pretty cool. So I think that part of it was kind of pushed on me. But I think that I also very early on, for those who were with basketball, so I was terrible I was naturally a baseball, pretty good football player, terrible basketball. But I loved it the most, it was a sport that I dreamed about. I loved it. And so between six was a fifth and sixth grade, I don’t know what I just said, I’m going to be the best basketball player on the basketball team next year. And so I spent all summer playing basketball seven days a week, anywhere from really for eight hours a day. And not only did I start, but I also became exceptionally good. I got brought up a grade, I start playing with the seventh graders. And so it was the first thing in my life where I saw that hard work and dedication pay off. And so since that time I grew up lower middle class, but it correlated with me if I just outwork everybody there’s a lot to be said for that.

Pierce:

That’s an awesome story.

Tyzer:

I became all-league in high school, and I had some opportunities to play some small colleges and stuff like that but basketball was that first thing that showed me that it doesn’t matter where you started, it just matters how you put in.

Pierce:

Yeah, absolutely. I love that story. Brett, the founder of Capital Gains Tax Solutions is a big-time basketball player, he played in high school and college and just loves the sport. So he would love that story that basketball was the kind of the catalyst for you learning that supercritical lesson of basically likes how hard work and discipline, pay off. And if you outwork everybody, like you can supersede those who have talent. And so that’s a that’s an amazing story. So let’s dive into what you’re doing now. Because we were talking behind the scenes a little bit and, and you were kind of talking about your podcast a little bit and just the premise of it. Dive into that a little bit for the listeners to what is it you are doing? What’s your goal? What’s your mission? What’s the purpose? 

Tyzer:

Yeah, so the purpose was very altruistic. From the start, I’ve been in sales a long time, it was, I don’t know, I may be the real direction in college. In college, I started working in a surf shop, and I started winning some I was in San Diego, I started winning some awards at 21 or 22. For being a top salesperson, I was like, I’ll give this a go when I get done with college. And so I’ve never really looked back. And what I found was, most salespeople are terrible. I mean, the majority and 95% of salespeople are atrocious. And it’s no fault of their own. It’s just typically when we graduate high school or college for most of us, we stopped learning. And so I took it upon myself to master that craft, I want to again, being competitive, I want to be the best at what I was doing. And I saw a lot of my peers not get promotions that I got or not get different job opportunities as I got mentioned to you, I’ve kind of moved all over the country. And that’s because of different great opportunities. I’ve gotten through sales. And I just said, How can I help people on a massive scale? Because I was already mentoring people that I’ve worked with, I’d been led several sales teams. And so three and a half years ago, I just said, Well, I just want to whatever little bit of knowledge I have on how to be successful in sales, I want to be able to give people in a way to be able to help them so if it’s getting around the gatekeeper, or how to ask better questions, or how to have better effective listening, or just how to handle rejection,  And so I just kind of started there with just like, hey, let me hop on and do 510 minutes of giving people different types of sales tips and then it just kind of more from there where I grew a pretty substantial audience and then people said, hey I love what you’re doing. Can I come on and give my two cents and be in that I’m in sales. I like talking to people and I’m already curious by nature. And then so I just said, Well, let me bring in other people. I’m sure people are sick of hearing my voice. Let me bring on people that are experts in their fields, whether it’s marketing, whether it’s optimization, I’ve had doctors on that helped you with health and wellness and our sales experts and so that’s kind of the evolution of Grind Sell Elevate Podcast.

Pierce:

Nice. So basically it started as if you were balling and then you know you started trying to help others. And it grew and you developed a following. From there you just like, I have something.

Tyzer:

Yeah, 100%. I’m three and a half years in now. And so it’s been a fun ride. I’ve made some beautiful connections. And I’ve grown. It’s been cool to I don’t know how many countries I’ve hit now, probably close to over 100. So, it’s just one of those things. It was true, it’s a true passion project. My wife bangs on me all the time. Why don’t I monetize it? And I’m like, that’s not what it’s about. For me, it’s just about giving what I have and I just had fun with it.

Pierce:

Why don’t you monetize it? There’s so much value that you derive from just the connections and stuff that you meet, like, on these podcasts, I’m sure it’s elevated your actual sales game? And I’m sure it’s broadened your network to where you might not even see, like all of the fruits of the labor that you’ve put in already. I mean, deals might be coming down the pipeline in the next 2, 3, 5 10 years that you never would have had you not done something like a podcast, I think that’s the power, of something like these podcasts. It’s just the network effect that you get with it. And so like, you probably monetize more than you realize.

Tyzer:

I mean, just you realize it 100% Like I had Tony, he was on the other two weeks ago. And if people don’t know, Tony, he was he’s Australian. But he’s the most read b2b LinkedIn author in the world. And so he just released a new book called Tech-powered sales. And so we spent an hour talking about where sales are going, he thinks 30% of salespeople will be wiped out in like, the next five years due to automation. And he was thinking at such a higher level than me, I was sitting there and like, I don’t feel like I get schooled often in sales, because I read, I grossly, I have another we talked about their podcasts where I book a week, and that’s what that podcast is based on. And so I just was sitting this interview going Shit, I don’t know that much compared to this guy. I was just like, I was getting schooled in the moment, which was beautiful because I was learning as we went.

Pierce:

That’s the other thing too, I love that mindset that you have it’s not an ego thing at that point. It’s like, this guy knows something. I don’t know and it’s like if I can learn that, I’m just gonna be that much better when we’re done with this conversation so 100%. That’s, that’s phenomenal. I love that. I love them. I can’t tell you how many people we get into. So one of the things that that we sell in position is a new tax deferral strategy. It’s not new, but it’s new to a lot of people who don’t know and we’re in the I’m in the Southern California Coastal luxury market, where these guys are making hundreds of millions, sometimes billions. Like, they know their stuff,  There, they’re on their game they’ve got, they’ve got it figured out. And I’m like some 31-year-old punk who’s coming in, they’re like, Hey, man, like, I know, a tax deferral strategy. That’s way better than anything that you’ve ever heard of, and your whole team doesn’t know about it. You should listen to me. And they’re like, no, like, who are you? Like, why would I listen to you?  And so it’s that, that ego, that I think, really kind of hinders people. And you see it throughout, I’m sure you’ll dive into it, but I’m sure you’ve seen it, just like destroy companies with like, poor leadership, because or just people who aren’t humble enough to just listen to something. I think you’re right, that’s a key trait of any company – humility and humbleness. So, with that, why don’t you dive into a little bit about that, that new company that you’re starting? That you kind of mentioned?

Tyzer:

So starting a new company is premature now, we’re in the development stages. It will be launched in April, t’s called Alchemy Cast. And we’re just looking for a better way for podcast hosts and guests to connect. being a podcast host I get asked very frequently daily that people can join the podcast and a bunch of different cool platforms out there that link people, but they become a bit spammy. So we’re just trying to solve how to make that bit more efficient, more for the podcast host because obviously, people want to be guests on people that have a large platform to be able to help push their product or service or their knowledge or whatever it is. And so I just said look at write always identify words as a problem, don’t need to reinvent the wheel. So take a concept that already exists, but you improve it or make it better or altered it a little bit. So that’s kind of what we’re doing. So We’re excited to be doing that with my buddy Kevin. So very excited for that to launch in April.

Pierce:

Nice. And we were kind of talking a little bit backstage about it. You mentioned it was kind of like a bumble.

Tyzer:

Yeah. What I liked about Bumble is that let’s face it, we don’t have the best track record for dating apps. If I do enough, I’ll land on one. So that’s kind of how it works, though, for some people who want to be a guest on shows. And that makes it very hard for a podcast host to be able to filter appropriately.  To understand like, is this person really who they say they are? Would they be a good fit for my show? Three? Do they sound great? Are they intelligent? can they be well-spoken to have the right equipment? So just trying to solve for some of those needs to put more bit more control in the podcast host corner than in the corner?

Pierce:

Nice. So then the podcast hosts will be the ones who like instigate the conversation if you guys both match, like okay, so Alright, cool. I got the power to this one so. Yep. Nice. I love it. That’s a brilliant idea. And you guys are in development? Are you guys doing seed funding? Are you just gonna launch it?

Tyzer:

My buddy and I  are paying for it. So, all the businesses I’ve run so far. And even like, the one my wife started last year. I try not to make money if I did very much like that Sara Blakely mentality that if I can bootstrap it and use my cash, I’m not in debt. I’m gonna do that until I need it. So that’s kind of where we’re starting.

Pierce:

Cool. So let me ask you something because I’m seeing a trend here as a serial entrepreneur. I’m gonna press you a little bit. So I hope that’s okay. Yeah. So I get this problem too. Like, I constantly am like, something shiny pops up. And I’m like, hey this crypto NFT is selling for $200,000? Like, can I hire a fiver guy, and he’s making me an NFT. As someone who’s started a bunch of businesses and honestly, I’ve been successful in some, and I’ve failed a lot of them. I think that’s part of the journey. But how do you stay focused on what’s important without sacrificing potential opportunities?

Tyzer:

It’s a hard question to answer. For me, one, I just think on a day-to-day basis, to have a really clear and defined discipline schedule. So II was privileged enough to have met Daymond, John, three years ago. And, and I asked him kind of the same type of question. I’m just like, man, your father, like you’re running multiple businesses, you got Shark Tank, you’re fine all over the country, like, how do you get it all done. And he just looked at me, he said, I make every second count of the day, there’s not a wasted second of my day. And I took it to heart. And so just like, well, if I, I’m just I love doing different things. It drives my wife nuts because I spread myself all over the place,  And I just tell him like, well, I just have been doing it all. And so to be a father, because we’ve got two boys that are five and seven, you’ve got three dogs, you like to travel? I’m doing a bunch of different things. And so it’s just to make every moment count. And to have a clear vision of like, when I start something, it started with more of the end in mind. So it gives you a better infrastructure of how to build a business or when you want to exit the business, why you’re starting it, or how it feeds into a passion project. You look at different verticals, look at the things you’re already good at like I’m doing a podcasting company because I podcasts so I know, there’ll be synergy there with me connecting with people like you that are podcast hosts be Pierce you want to go look at so that makes it easier to do business. I’m already in sales, and I do sales, consulting, all those things that kind of go together, but have a very clear, clear mission of what I want to do every day. And then to your point, if something’s not working out, and I don’t feel like it’s either gonna generate the income I want or I lose passion, I just kind of lose life’s too short to keep kicking, something you’re gonna have fun with. So that’s kind of loose.

Pierce:

Do you have any practical advice? How would you say, you schedule out your days, is there anything in particular you use or dive into that a little bit? 

Tyzer:

Yes. So for me, I think it has your day is reiterated or goes away. You start your day in, like how you start mourning is a reflection of how you live your life. And so for me, I’m up at 445. I usually go get some water I get hydrated. So it sounds like a lot of people talk about this type of stuff now, but I read broads book, Miracle Morning five, six years ago. And I was like, okay, I can get to the next level by applying this type of strategy. And I have and I have taken my life to the next level by applying it. So I was meditating. And I go into Wim Hof breathing because of the most important time I need to spend with myself on days with me. He’s a savage. Totally is. So I’m down to do with his breathing app. I do the cold showers every day. But then I go into doing a visualization practice, I will see where I want to be right, the mind can’t distinguish the difference between reality and what you’re thinking. So visualizing. As I said, I’m in art a syndicate. So I get to you being on calls with Brett and Andy for Sella, three times a month, and they add talks a lot about that is visualization as a huge practice. And I go to the gym, usually about 6:30. And I work out for 45 minutes to an hour. So I come home, shower, take my son to school, we chat about his day, what he’s going to accomplish, and then I come home and then I write down my power list, my power list of my non-negotiables I kind of start to look through my calendar, that should be obvious, but I calendar so then I write kind of my calendar my day out underneath my power list, and then my powerless my non-verbals things that if I accomplish today, we’ll move me for tomorrow. So my power list is three to five items, action items that I usually try to get done by noon. So if my day goes sideways, after in the afternoon, then I know that I’ve already accomplished things that are moving me forward in the future that’s working on deals, or whatever it is having meetings. So that’s just kind of how I structure it to a pretty detailed schedule, which can be challenging, wife’s all over with her business, but do a pretty fair job of sticking to it.

Pierce:

Well, it sounds like you, you maintain a really strict discipline. 

Tyzer:

Yes, seven days a week, I do wake up early. It’s every night, it’s kind of to put in a huge proponent about a lot of people say start to plan your day, start to visualize your day, the next day before you go to bed, have some gratitude before you go to bed. And I usually read a huge believer of shutting off your phone. I’m not we don’t have cable. And I told you the other podcast, I gotta read a book a week. Do you read for about 45 minutes every night before you go to bed and something that’s motivation is powerful? Again, to help me the way in my day is just as important as how I start.

Pierce:

Definitely. All great leadership tips there as well, you’re leading yourself. So you can lead others. You’re doing stuff that you’re not asking other people to do without doing it yourself. That’s some really powerful stuff. So I don’t want to take up too much of your time. So let’s get into the lightning round. So what is your favorite book?

Tyzer:

Ishmael by Daniel Quinn.

Pierce:

I have not read that one. What’s that about?

Tyzer:

It’s about takers and givers. So it goes through and starts with the agricultural revolution that happened 10,000 years ago. And it really goes into a deep dive into how it’s a fiction book, but it goes into it’s very accurate, how somehow we’ve been, we think that the universe revolves around us, and more specifically, how the community that we live in the ecosystem of the world that we live in, somehow was put for here for us. And so we’ve completely dismantled it to the point where we will probably extinct ourselves. But it was a book I read at 16. And it was one of those books that just shift my paradigm of how we could myself in the world, how I’m conscious of other Earth have my relationship with God or whatever you want to call it awareness, whatever consciousness. It was a pivotal book at a young age that I’ve heard a lot throughout my life.

Pierce:

Awesome. What’s your favorite leadership quote?

Tyzer:

That’s a great question. Probably the one I have written on my board. Pay the Price today. You can pay any price in the future.

Pierce:

If there’s one thing that you could go back in time and tell your younger 20-year-old self, what would tell him?

Tyzer:

To take more risk earlier on. It’s gonna be okay. I came from a real place of just like this fear and insecurity and where I was going to make it financially. And so I thought I had to go this corporate route. And that’s how I was gonna climb this ladder there. And as opposed to just realizing that nothing I had to be successful is already inside of me.

Pierce:

Awesome. What are you most curious about right now? What are you digging deep into?

Tyzer:

I’m spreading myself thin. So wondering how I’m going to manage all of it and still be present for my family. That’s something that’s been really top of mind that I’m really interested in doing a Spartan Race. And I’m very interested in getting into more I’m doing ice baths and like the type of cold therapy type work.

Pierce:

Ice baths. I should get into those things after rugby. And I went to SDSU and played rugby there and is a cold, man. You got to have some discipline stay in there.

Tyzer:

I went to San Marcos. But a lot of time down at SDSU you know?

Pierce:

It’s good. That’s all life. When you release your product how can people get on that? Plug it.

Tyzer:

The release is in April. My personal website is tyzerevans.com. I’m sure I’ll have stuff on there. You can follow me on social all my handles are just my name, Tyzer Evans. And it’ll be blasted everywhere.

Pierce:

Awesome. How can listeners find you?

Tyzer:

Get to my website tyzerevans.com. I’m probably most active on Instagram, which is @tyevans, where you can find my podcast. 

Pierce:

Awesome. Cool. Any closing remarks?

Tyzer:

The one thing that I like always close with is that whatever you’re most fearful of that thing inside you that’s keeping you up at night. Bottling up makes you feel like you’re gonna explode. Go conquer that, take the risk. I think the one thing that we’ve learned through COVID Is that life is short. Life is precious, and you only get one shot so go out on it.

Pierce:

That’s beautiful. I love that. Get uncomfortable. Because no one grows in the comfort zone. Well, thanks, everyone for listening to another episode of the Capital Gains Tax Solutions Podcast. 

 

Important Links:

 

About Tyzer Evans

 

Grind Sell Elevate with Tyzer Evans

Tyzer Evans has a proven track record of success amongst varying sales-related industries. With over 15 years of sales experience, he has received countless accolades and industry awards and has been named “A Top Producer” year after year. 

His “Increase in Overall Production” averaged 30% in year 1 among the 4 teams he managed in his tenure.  He made the decision to switch industries in 2017 to commercial health insurance and was quickly recognized as a top rep. He received the “rookie of the year” award as well as national recognition as a  top 10 producer.  Due to his extensive managerial and sales experience, he was promoted to territory sales manager of Texas and Louisiana. Since his promotion, he successfully increased revenue 100% in 18 months, making one of the lowest-ranked teams in the company the top team in % to goal. He continues to provide invaluable expertise and is frequently sought out to help struggling reps and managers within the company. Tyzer is consistently asked for help with the creation and facilitation of new initiatives, and to be a guest speaker at sales summits. 

 

 

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