“It’s your inner power and really learning to speak up for what you need and really naming and claiming what it is that you need to support you and to support you in the position that you’re doing.“
Tandy Pryor has helped her clients and audiences transform their lives, live more joyfully, and make more money. She empowers them to use their home or office space as a vehicle for making radical shifts in their lives and increasing wealth, productivity, and peace of mind. Her intuitive advice and insights on how to set clear boundaries, rediscover personal power and heal past experiences and fears that can stop you have been called raw, transformative, hilarious, honest, refreshing, innovative, spot-on, and spookily accurate.
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Empowering Entrepreneurs By Increasing Their Wealth And Productivity With Tandy Pryor
Brett:
I’m excited to bring on our next guest, who for more than a decade has helped her clients and audiences transform their lives, live more joyfully, and make more money. She empowers them to use their home or office space as a vehicle for making radical shifts in their lives and increasing wealth, productivity, and peace of mind. Her intuitive advice and insights on how to set clear boundaries, rediscover personal power and heal past experiences and fears that can stop you have been called raw, transformative, hilarious, honest, refreshing, innovative, spot-on, and spookily accurate. Okay, hopefully, I’m saying that correctly. And she is here to share with us her story and some of her wisdom. Okay. So please welcome to the show, Tandy Pryor. Tandy, how are you doing?
Tandy:
I’m good. I’m good. I’m very happy to be here. Thank you.
Brett:
Excellent. Excellent. Well, thanks for being here. We’re excited to dive in. And so would you give our listeners a little bit about your background and your current focus?
Tandy:
Yes. Wow. It was a long road to get here as a coach, but I started this coaching business at 50. And I’m almost nine years in now, and it’s been quite a journey of personal development. And what I started noticing after I started my business was that I was attracting financial advisors and wealth managers. And I didn’t intentionally do that, but there’s something about the work that I do, and it just seems like a fit for the work that they do.
Brett:
Excellent. So a shift at 50 to coach, and you’ve been coaching and helping financial advisors since then. And so walk us through a little bit about who you are, Tandy, and how you help those financial advisors. But before you get there, I want you to connect something for us. I think we’re all given certain God-given gifts and these gifts are given to us to bless others. So what is that one gift that you believe you were given? Think back to when you were maybe a kid or a teenager or early in your career. What was that one gift that you were given, Tandy, and how does that connect to how you help financial advisors today?
Tandy:
Ooh, that’s a good question. I know what it is, it’s intuition. And I had it, and I think I kind of denied it. And then in my 30s, I had a near-death experience and it could no longer be denied. I worked in lots of different entrepreneurial things. I did real estate and continued to take coaching training. And there was just something about wrapping all of that up and starting this business at 50. And I would definitely say my secret sauce is helping advisors and entrepreneurs see what they can’t see for themselves, like blind spots, and helping with breakthroughs around set points and earning. And the number one thing I help people with is boundaries.
Brett:
Excellent. So was this something here … I don’t know if your brothers or sisters or your parents or whoever else, teachers, growing up, always said, hey, you had this intuition ability to see things that other people weren’t seeing? I mean, is that kind of in the theme? Is that what you’re saying?
Tandy:
It was. And I think after a while when people would laugh, I just, I hid it. And I think I just kept it to myself, but I had imaginary friends that weren’t … to me, they were there. And they didn’t make fun of it when I was really young, but as I got older. And it is just a … it’s a gift, I guess, to know situations and to be able to evaluate people and situations. But when you’re a teenager, it doesn’t necessarily fit in with everything that’s going on. So, I think the big wake-up call was in my 30s, but it had always been there. And I was an adoptee. I’m an adoptee, even though I was only a month old. So I think that partly search for self and search for the truth … I had a wonderful life, but there were always unanswered questions, because I was part of the closed adoption system, even though I was only four weeks, eight weeks old, something like that. So that’s a big formative thing in, I think, honing my skill for what I do now.
Brett:
Fascinating. And now walk us through maybe the top frustration. Let’s connect it now to the financial advisors and those you help out with. Walk us through maybe the top one or two, three things that most financial advisors have blind spots too, and then talk about how you help them to uncover those.
Tandy:
Ooh. So I think the number one thing that I’m seeing that really ties most of the frustrations together is a lack of boundaries. They may be making a lot of money. They may be successful in what our culture says is successful, but they’re constantly overpromising and under-delivering. And there are always threads. I’m an overall coach. I look at the personal and the professional because they’re intimately connected.
So, if you don’t have boundaries in one area, it’s going to come over to the other area. If you’re overdelivering to clients and you’re not delegating, it will show up in every area of your life, which causes a lot of frustration. And it might sound oh, well, boundaries. Big deal. Well, it’s a huge, huge deal to the quality of life. Money. That isn’t all of it. And sometimes people are not making enough money and that can still be the issue. I’ve seen it both ways. Like one of my very first clients, she had to get rid of a lot of clients that were needy, so to speak. And she didn’t make any money off of the work that she was doing. So as soon as she got rid of the clients that were not profitable, even though she loved them, she had to make some really clear decisions. Then she made room for the ideal clients to come in, which is what it’s all about. And being specific around that, too. Who your ideal client is.
Brett:
Excellent. So setting those boundaries, having clarity on your ideal client, and then finding out, hey, sometimes it may not work out and you may need to fire your clients, right? And then making sure you’re not overpromising and under-delivering, and you mentioned delegating. So let’s walk through maybe the best way you help financial advisors delegate and avoid over-promise and under-delivering.

Empowering Entrepreneurs By Increasing Their Wealth And Productivity: “It’s not always that we need to do more but rather that we need to focus on less.” – Nathan W. Morris
Tandy:
Usually, it starts at home. Not always, but usually. Like I said, how you do anything is how you do everything. So we will start there if I think that’s it. And if it’s not, then we start at work. And you have to make a list of every single thing you do in a day, and what things can you delegate, including the home things. I coach a lot of female financial advisors, but lately, I’ve had a couple of men come on. And it’s a lot of times the same thing, but whether it’s getting somebody to clean your house, it’s huge. As far as being able to be present with your family and have a quality of life besides being very good at what you do. I have another client that hired somebody to do the cooking for the week. Because when you start looking at how many hats you put on in a day, whether you’re a wife, you have your job, and mostly in these types of jobs you have two because you’re working in your business and you’re working on your business. So you’re a mom, a daughter, all these different things, I have them do five circles. Well, that fills up really quickly.
Brett:
Absolutely. Yeah. And as a dad to five kids myself, my wife and I, two to nine years old, we stay very, very busy. And time and energy is the ultimate resource that’s constantly being pulled at. So, excellent.
Okay. So you can be as practical as just helping to take some of that stress or some of that burden, whether it be cooking, whether it be cleaning, whatever it is that you can delegate so that you have more time and energy to be present with your family. It starts at home and then it can transfer to the business. Is that a fair summary?
Tandy:
Yes. And it can go both ways too. It can start at work and then go over to home. Because if you’re over-delivering one place, you’re more than likely overdelivering other places. And it has a huge cost. When I say it, I hear it, it sounds kind of like, I don’t want to say superficial. But the cost of that. And that’s another thing that we look at. What’s the cost of it? What’s the cost of it? And I feel like one of the things I need to mention, especially with my female clients … I hate to say that. It’s not always true. But a lot of times, because it’s such a male-dominated business, there’s a lot of the energy of proving. And that can really fuel the over-promising because they feel this need to prove they’re enough. And once they get out of that, like one of the things I always say is, you get results from what you say or do, not from what you say or do, but who you’re being. B-E, being. And once that really is embodied, the results are amazing. How they show up in meetings, how they show up for clients. It’s just natural confidence.
Brett:
Excellent. Yeah. So it’s growing yourself, getting your inner to self-right, setting the boundaries. Not having to be stressed out by overdelivering and then having everything else may be unhealthy or out of whack. That being said, could you define over-delivering for us?
Tandy:
Ooh. Doing things can be anything. Doing things that other people could or should be doing within the company. Utilizing the structures that are in place to have the support, like the admins. And I understand that sometimes those things need to be shifted around too, but it’s finding ways that you can control it, and realizing what you can’t control, and making it work in whatever way that you can. I talk a lot about owning your power in all of my things. And it’s not about power over someone else. It’s your inner power and really learning to speak up for what you need and really naming and claiming what it is that you need to support you and to support you in the position that you’re doing. Which, when you’re talking about overdelivering too … it’s in so many different areas. This conversation could be hours long in all the ways that it shows up. But part of when any of these positions, you have to have sales conversations. You have to have conversations with clients where you are present and you are able to connect and give them confidence that’s needed to really close the clients that you want. And so we do work a lot on that. Sales, to me, is an inside job. Anybody can hand out a script. Anybody can hand out a script to someone, this is what you do. But if you’re not doing it, if you’re not paying attention to how many calls you’re making, if you avoid it, if you’re not connecting with ideal clients, a lot of times, it’s these inner stories that we’ve been telling ourselves. It can be from like you were talking about, when you’re younger. A lot of times I see people being held back from that and they overdeliver in other areas to make up for it.
Brett:
So fascinating and so rich, Tandy. You’re right, we could spend hours going through that, but we only have so much time. That being said, are you ready for the lightning round?
Tandy:
Sure.
Brett:
All right. So knowing what you know now, Tandy, if you could go back to your 25-year old self, what’s the one golden nugget you would tell yourself to do or something to know?
Tandy:
Wow. I would tell her that everything is going to be fine. And that to fully embrace the gifts and not to deny them. Not to deny the natural gifting, the abilities to connect and intuit.
Brett:
Love it. What’s the one book you recommend or have gifted the most in the past year?
The Science of Getting Rich, by Wallace Wattles.
Brett:
Why?
It’s been transformational for me, changing my thinking. I don’t read that cover to cover, I study it. And I recommend my clients do too. Some people really like to Think and Grow Rich too, but I think both of them are about keeping a mindset that you need to keep in business, it’s important to make that a part of your day. Even if it’s just a couple of pages and you highlight and you … I think that it’s a way of embodying it. Not just reading it.
Brett:
Love that. I’m going to get that book tomorrow, Tandy. You just inspired me. Give me the mobile or digital resources you recommend for your business.
Tandy:
tandypryorcoaching.com. There’s a financial advisors button on there where you can actually have a conversation with me, a complimentary conversation. So that’s probably the easiest way.
Brett:
This is beautiful. Favorite leadership quote or theme that you try to live by?
Tandy:
Favorite leadership quote or theme to live by … I’m not sure who said it, but I still love, “It’s not what you say or do. It’s who you’re being.” It’s that inner game.
Brett:
Love it. What are you curious about right now?
Tandy:
What am I curious about? In this climate? I am curious about how much longer COVID is going to affect everybody, in our lives and businesses. It’s actually … I’m busier than I’ve ever been, which is a blessing. But I really feel for people that have little kids that are trying to figure out schools, and I’m glad my kids are all grown. But I have one in college, so that’s still one that I wonder about. I had that conversation today. So really, about curiosity right now, I’m curious about that.
Brett:
That’s a great answer. And I agree with you 100%. Okay. So knowing what you know now … we’re wrapping it up here. This is our last question, and then we’ll remind others where they can find you at. But after helping lots of people really stay centered on who they’re supposed to be and focus on setting boundaries and coaching those folks … We ask this same question every time, so I’m excited about your answer. How do you personally, Tandy, stay centered in your values? And then how do you stay encouraged to reach for new goals or new Heights?
Tandy:
I love this question. During COVID and being locked in, I got really reacquainted with the woods and hiking in the woods. And I do that. I did it this morning for an hour. No matter what goes on in the world, that remains the same and I need that kind of grounding.
And the other one is equally important, is I always have support. If you’re growing … the way I like to say it, “If you’re growing like this, having somebody up underneath you as you grow is imperative.” I wouldn’t be where I am without all of the amazing coaches. I always have a coach. And I’ve had some fantastic coaches through the years.
I would definitely say my secret sauce is helping advisors and entrepreneurs see what they can't see for themselves, like blind spots, and helping with breakthroughs around set points and earning. And the number one thing I help people… Click To Tweet
Brett:
Amazing. So hiking, nature, connecting with something that’s consistent and beautiful. And then second, always having support. A coach, someone who’s helping you as you grow. For our listeners, Tandy, who wants to get in touch with you, what’s the best way for them to connect with you?
Tandy:
Through my website, tandypryorcoaching.com and that’s P-R-Y-O-R.
Brett:
Beautiful. Any last thoughts?
Tandy:
Try to stay positive, that’s the best thing. None of us have seen what we’re going through right now, and I know that we’ll be out the other side of it. I’m not quite sure what it’s going to look like, but there are always the gifts within everything that happens. So I think the biggest thing is to always look for a gift.
Brett:
Beautiful. I love that. Thank you for sharing your wisdom, your story, and some practical ways for us to do just that. So, I want to encourage you to keep using the gifts you’ve been given to bless others and thank you.
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About Tandy Pryor
Energy moves and flows—just as opportunities do! Whether it be wealth, security, or your health, or what I see as the overall harmony in your life, I am passionate about empowering you to take advantage of every opportunity that presents itself. We’re talking about in both your business and in your personal life.
It’s time for accountability. It’s time for clarity!
My mission is to help you find, identify and deal with the things that are blocking your journey towards personal and professional fulfillment.
My clients count on me as their trusted partner for accountability. For more than 20 years, I’ve applied a holistic approach that creates positive, transformative change in their lives. My proven process helps bring clarity to the barriers that stand in the way of your authentic self and the life of your dreams. Let’s talk!
Specialties: Life Coaching, Intuitive Coaching, Space Shifter, Energy Therapy Healing, Reiki Master, Instinctive Feng Shui.