#1 Secret To Level Up Your Leadership Using BRAF Method with Alicia Jarrett

Alicia Jarrett – Alicia is a passionate and driven global real estate investor based out of Australia, conducting deals in the USA. She co-owns multiple businesses including Global Citizens Holdings Inc., Landscouts, Supercharged Offers, and WILDA for Women in Business. Focused on leadership in business and investing in land, her business ventures provide efficient real estate marketing and world-class data solutions, which assist other real estate investors in digitally transforming their businesses for increased results.

Episode Highlights Here:

Alicia:

I see a lot of people that want to scale or level up. Just put what I would call bums on seats. That’s what we’d say here in Australia, put bums on seats and get people in place.

Brett:

What’s the number one secret using the Braf method? Maybe, I guess, obviously define what that is. Again, the rest of it is in the intro. And then the number one secret to leveling up your leadership using it.

Alicia:

Great. Before I go through the methodology, there are a couple of things I want to state upfront. Now a lot of you listening here are probably thinking about leveling up your businesses, how to create more business growth, and how to scale you know, there are common phrases that we often hear these days, but when people are entrepreneurs, and they have their own businesses, but a lot of people hear that, and I asked them, so how do you do that? A lot of the first responses that we get from people is, I’m gonna hire some vas. I’m gonna hire some virtual assistants. I’m gonna hire some people. Adding people to your business is not necessarily scaling or leveling up. It’s just adding cost. So there’s a couple of rules of thumb, I guess, that we’ve looked at in our own business around that the first thing is before you look to scale up using people, what are some of the systems or resources or processes that you can put in place that enable you to work smarter, not necessarily harder. Now, for our own real estate business, we do a lot of land investing. We’ve got now, you know, we do multiple deals per month, and we’ve got a system in place, we’ve got three full-time customer service, people that do everything in my business when it comes to our land business when we’re investing in land. And we’ve taught them how to do everything, but again, using this methodology, I’m about to go through. But that sort of leads me to my second rule. And that is, as business owners, you shouldn’t, and I say this with the utmost love for people thinking about this, you shouldn’t be too quick to outsource to somebody unless you’ve done the task yourself. Because as leaders, we need to know what good looks like, and we need to know how to measure success. We need to know how we want our own businesses to run so that when I’m putting somebody else in to do that, I can set up a service level agreement, a way of working a system or a process that’s gonna get me the outcome that I’m looking for way too fast. And way too often bread I see a lot of people that want to scale a level up, just put what I would call bums on seats. That’s what we’d say here in Australia, put bums on seats and get people in place. And then they’ve just created another job for themselves managing people. So let’s just start there. But let’s just say that coming back to your original question, we’ve done the work ourselves, we’ve defined our systems processes and ways of working, and we’ve looked at what good looks like for businesses. And now it is time to get some people in place. Well, how you lead those people and how you set them up for success will then dictate your own six years and successes in your business. And too often, I see people cycled through virtual assistants very quickly, a waste of time and money, and resources. I see people ending up spending their time fixing problems that their team might have done inadvertently. And you see all these common issues that come out when people try to grow, but for me, it’s about establishing the right, I guess, culture in your team. So okay, but if I go into the methodology now and kind of break down what I mean,

Brett:

But make sure it captured itself Alright, so the first thing is you want to add too much to people adding people’s in to say leveling up to understanding that you might need some systems and processes in place to help you with what you already have going number one number two, don’t be quick to outsource to others. What until you’ve done it so you can define itself Yeah, the first time I did a renovation Well, I grew up in the home, but my mom and dad did construction and ground-up development in the Bay Area. But then I bought my own house, and I had contractor friends and my dad, but I said hey let’s do it ourselves to save a little bit of money, but be also exactly what you said like I want it to be able to go through it in detail myself my own property so that in the future I could know you know what it is it’s going to cost Why is going to cost that? What are the steps you know, how to negotiate, how to get through it, right? So it’s it there’s a method to that. So is that what you’re saying? Is that a fair summary?