Taxes are often viewed as an unavoidable expense—but what if your tax bill could become one of your greatest wealth-building opportunities? In this article, we explore one of the most compelling advanced tax strategies shared by Mark Myers, founder of TaxWise Partners: leveraging qualified solar investments to potentially save more in taxes than the amount you invest. Rather than simply writing a check to the IRS, eligible taxpayers may be able to redirect those dollars into income-producing assets while taking advantage of powerful tax incentives available under the U.S. tax code.
Known as the “Tax Savings Architect,” Mark Myers helps high-income earners and business owners uncover proactive tax planning strategies that go beyond traditional tax preparation. One standout approach involves investing in qualifying solar projects that, in certain situations, can generate more than $1 in tax savings for every $1 invested—while also creating the potential for long-term cash flow. In the sections below, we’ll break down how this strategy works, who may qualify, and why proactive tax planning can make a significant difference in preserving wealth. As always, individual results depend on your specific financial circumstances, so professional tax advice is essential before implementing any strategy.
Episode Highlights Here:
Brett
Before we jump into this episode, I would invite you to join our community to help you become a better steward, scale to billions, and ultimately give more or all of it away. All I want you to do is to click the subscribe button right now. I love your support, it’s incredible to see your comments, and we’re just getting started. I can’t wait to go on this journey with you. Thank you so much for subscribing. It means the world to me. Welcome to the Build to Billions podcast, where we guys, successful entrepreneurs and investors, are on their journey from millions to billions. We believe the key to scaling and compounding your wealth and life starts every single day with the mindset and practice of stewardship or ownership and applying billionaire biblical principles. Our ultimate goals have you scale and compound your wealth and life, so you can get more all over the way to help MVPs. My name is Brett Swarts. Each and every episode, we’re joined by the world’s top entrepreneurs, millionaires or billionaires, and they share their secrets, insights, and wisdom with us, so we can all level up and make a bigger impact. I’m excited about our next guest. He is out of the kind of the Gainesville, Florida area, and he’s going to help us to permanently reduce our tax or at least talk about some strategies to potentially do that today. And within 20 minutes he can provide you with qualify, be able to identify a variety of solutions that maybe can significantly increase your profit and permanently reduce your tax, and he is, he is going to share all this stuff with us right now. Please welcome us with the Mark Myers. Mark, how are we doing?
Mark
I’m doing great, Brett. Thanks so much for having me. Appreciate it.
Brett
Absolutely. If our listeners get to know you for the first time, would you give us a little bit more about your story and your current focus?
Mark
Sure, sure. Actually, I started out at the University of Florida with exercise physiology and sports management. So, a lot of people ask me, how in the world did you become a tax strategist? Well, after running really high-end health clubs in New York City in Los Angeles, for a number of years, I realized I understand how to run a business, but I’m never going to make the money I want to make working for someone else, in the particularly in the fitness industry. So, I left that space, became a consultant to business owners, specifically in the insurance space, which has a lot to do with tax efficiency, but I realized in the insurance space there’s a lot more to tax efficiency than just properly structured insurance, so I really don’t even do insurance anymore. All we do is help people navigate the 75,000 pages of tax code to find what we call coupons, right? Because there’s plenty of tax savings opportunities there. It’s just that the IRS doesn’t send out a flyer like Trader Joe’s or whatever to tell you where your discounts are, so we really help people kind of navigate their fact pattern, look at coupons or tax incentives that they could use that are desired for them to use by the federal government, that’s why they put them in place, and the net result can be, hey, you’re keeping a lot more of what you work so hard to earn every year,
Brett
so beautiful. Let’s start with that. So, what is, what is maybe the number one seeker or first step to helping anyone who’s listening to permanently reduce their tax?
Mark
Sure, I’ll jump to, I’ll jump past the novice and intermediate, because a lot of people have heard, you know, dwelling unit rental and Augusta rule, and paying, getting to structure an Scorp, so you can reduce your employment tax, all the things that people have heard before. And let’s, let’s fast forward to a little bit more outside of the box, but inside the tax code thinking. One of the things that we like to do is, we like to help people donate assets, so you know anybody out there that’s charitable-minded, they know that when they donate to a qualified 501 c3 or even a private foundation, they get a deduction, right? They get an itemized deduction of their Schedule A, and if their tax bracket, say in California, is 37% federal plus 13three state, they say 50 cents, so that’s not a profitable endeavor, though. When you give $1 to your favorite charitable organization and it saves you 50 cents, you’re still – your net worth is still less 50 cents, right? You gave away $1 to save 50 cents. How is that profitable? It’s not. So that’s where we come in. We say we have lots of relationships with owners of assets, non-cash assets, that they are willing to sell them for substantially less than the current appraised value, so that becomes interesting, because if you can buy, for example, $100,000 asset for $20,000and then you donate that $100,000 asset, and you’re in a high tax bracket, right? Say California. Well, that just saved you close to $50,000 in tax, but remember how much it costs you to buy the asset – 20,000 So, the question is, do you want to send 20, $50,000 of tax to the feds in the state, or do you want to buy an asset for $20,000 donate it, and save $50,000 in tax, netting you $30,000 So that’s one strategy that we use over and over again, that is pretty straightforward in the books. You do have to follow the rules, you have to own it for a year or have a way that you can own it for a year without physically owning it for a year, which all has to do with partner. Ships, and it has to be qualified, appraised by third-party independent qualified appraiser. So, those two things are really, really important to make sure your whole period is long enough, or it meets the standard. You’re actually donating it to a charity that will do good things with it.
Brett
So, if you like this little, short clip of the interview I just did, click over here to watch the full interview, and please don’t forget to subscribe. Thanks so much, everybody.
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About Mark Myers
Mark Myers is the founder of TaxWise Partners and a nationally recognized tax strategist dedicated to helping business owners, entrepreneurs, and high-income professionals reduce their tax liabilities through proactive planning. Often referred to as the “Tax Savings Architect,” he works alongside CPAs, financial advisors, and legal professionals to identify tax-efficient strategies that align with clients’ long-term financial goals. His approach focuses on leveraging opportunities within the U.S. tax code to help clients preserve wealth while remaining compliant with applicable tax laws.
A former U.S. Marine Corps Sergeant with more than two decades of business consulting and operational experience, Mark Myers has built his career around educating individuals and businesses on advanced tax planning concepts. Through TaxWise Partners, he emphasizes year-round tax strategy rather than year-end tax preparation, helping clients understand legal, forward-looking approaches to minimizing taxes and maximizing financial opportunities. His mission is to empower clients with practical strategies that can improve cash flow, strengthen financial security, and support lasting wealth creation.
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