For Antony, family always comes first. So it’s no surprise that his role model is none other than his father – and company founder – Stanley. “It took incredible guts for him to move all of us here from South Africa,” Antony recalls, “but even more determination to start Sterling Trustees at age 66.”
That sense of focus and purpose drives how business gets done at Sterling. “With our strong belief in independence, we advise our clients with clarity and objectivity. By helping them make decisions without any influence from outside parties, we treat clients like part of our extended family.”
Episode Highlights Here:
Brett :
Before we jump into this episode, I wanna invite you to join our community to help you become a better steward scale to billions and ultimately give more or all of it away. All I want you to do is to click the subscribe button right now. I love your support. It’s incredible to see your comments, and we’re just getting started. I can’t wait to go on this journey with you. Thank you so much for subscribing. It means the world to me. Welcome to the build it to billions podcast where we guide successful entrepreneurs and investors on their journey from millions to billions. We believe that the key to scaling your business and compounding your wealth starts every single day with a mindset and practice of stewardship over ownership and applying a billionaire biblical principles, our ultimate goal is to help you scale and compound your wealth and life so you can give more or all that away to help. MVPs, I’m your host today, Brett Swartz, and every episode, we feature some of the world’s top entrepreneurs, millionaires and billionaires. They share their principles, values, secrets and wisdom, providing each of us with the insights we need to reach the next level of success, faith and impact. Hey, I’m excited about our next guest. He’s out of the Philadelphia area, and he is the chairman of sterling trustee LLC, and oversee Sterling’s vision and mission. He has spent over 15 years in the trust industry, operating expertise, and has led the growth of sterling to over ten billion of assets under administration. He is the co founder and board member of wealth hub, a software application built on Salesforce to streamline trust administration. He’s also the co founder and former president of South Dakota trust Association, and so much more. Please, welcome to the show with me. Anthony Joffe, Anthony, how we doing good, good. Thanks for having me, absolutely. And for our listeners, get to know for the first time, would you give us a little bit more about your story and your current focus? Yeah,
Antony :
Yeah, sure. So still, a trustees is a South Dakota charter Trust Company. We work with high net worth, ultra high north, ultra high net worth families around around the world that are looking for an independent trustee to serve their families. You know, mainly comes about, you know, entrepreneurial families that have created wealth, you know, don’t want to use family member or Big Bank Trust Company to serve as trustee, and are looking for a boutique Trust Company that purely acts as a trustee to serve in that role, so that there’s no conflict of interest between us, and say, a bank that might be serving as a trustee.
Brett :
Excellent, before we dive into the topic today, which is the power of independent thinking, I do want to take one other step back, Anthony. I believe we’ve all been given certain gifts in this life, and these gifts have been given us to be blessing and help to others. So what would you say is Anthony’s, you know, superpower, or gifts that you were given, and how do you use those to bless people today?
Antony :
Wow, it’s a good question. It’s a good question. I think, well, listen, I think being in the trust industry, you know, you need a bunch of combination of skills, obviously, investment management skills, tax management skills, accounting management skills, legal management skills. But you know, I think at the end of the day, I’m really a high priced psychiatrist, so I think it’s really the ability to get inside a client’s head, understand, you know, where this wealth is created, how they want it to filter down to future generations. And you know, what are the things or the obstacles that you know, potentially get in the way from from making that happen? So I think maybe my ability to maybe understand that and work with the families, you know, on a I guess it’s not, I guess more of a psychological plane. I guess maybe is the better way to, you know, a word to explain it, but it’s that sort of just really understanding the family dynamics.
Brett :
Thank you for sharing that’s that’s very insightful and helpful. It sounds like a multi dimensional skills of helping people to get clear, get unstuck and get going. And so let’s dive into that, the power of independent thinking. So, So Anthony, what’s the number one secret to to you know, getting clear for with the families that you’re working with when they’re working with an independent trustee like you?
Antony :
Yeah, well, I think, as I said earlier, I think you know, the reason you know people seek us out is, I think you know most people are familiar with Big Bank Trust companies, you know, take a Wilmington Trust or Northern Trust where, you know they act as your trustee. They also manage your assets, and they also are the custodian of your assets. And you can imagine, if they’re doing a bad job managing the assets. Unlikely the trustee side of the house is going to fire them and move those assets to Goldman Sachs or Morgan Stanley or whatever. In our role, we purely act as a trustee, and so we eliminate that conflict of interest. We don’t manage any assets ourselves. We allow the client to work with any financial advisor that they want, and then we’ll overlook them, oversee them and make sure they’re doing what they’re supposed to be doing. If they’re not performing, you know, we’ll fire them and we’ll move the assets somewhere else so we eliminate that, you know, conflict of interest between an investment advisor and a trustee. So
Brett :
if you like this little short clip of the interview I just did, click over here to watch the full interview, and please don’t forget to. Scribe, thanks so much, everybody.
Watch the episode here:
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About Antony Joffe
Antony Joffe is the Chairman of Sterling Trustees LLC, where he oversees the company’s mission of providing independent, conflict free trust administration services. With over 15 years of experience in the trust industry, Antony has grown the company to over $10 billion in assets under management. In addition to his work at Sterling, he cofounded Wealth Hub, a software solution designed to streamline trust administration, and played a pivotal role in establishing the South Dakota Trust Association. Prior to joining Sterling, Antony worked in financial services, including leadership roles in investment banking and trust administration. He started his career as an auditor at Cooper and Lybrand. He holds an MBA in finance from Temple University and a bachelor’s degree in accounting from Emory University. Antony previously held a CPA designation.
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