Most business owners spend years focused on growing revenue—but very few intentionally build transferable enterprise value. In a recent conversation with Justin Goodbread, we explored his powerful “90-Day Sprint” framework: a focused strategy designed to help entrepreneurs dramatically increase the value of their companies over an 18-month period. Rather than chasing random growth tactics, Justin teaches owners how to improve the specific drivers sophisticated buyers care about most—recurring revenue, operational systems, leadership teams, profit consistency, and reducing owner dependence.
The results can be transformational. Small strategic improvements, executed consistently every 90 days, can compound into significant valuation growth and position a business for a premium exit. And when paired with advanced tax planning strategies like a Deferred Sales Trust, business owners may not only increase the value of the company they sell—but also preserve more of the wealth they worked so hard to create.
Episode Highlights Here:
Brett
Before we jump into this episode, I want to invite you to join our community to help you become a better steward scale to billions and ultimately give more or all of it away. All I want you to do is to click the subscribe button right now. I love your support. It’s incredible to see your comments, and we’re just getting started. I can’t wait to go on this journey with you. Thank you so much for subscribing. It means the world to me. Welcome to the build to billions podcast where we got successful entrepreneurs and investors on their journey from millions to billions. We believe the key to scaling and compounding your wealth and life starts every single day with a mindset and practice of stewardship, of our ownership and applying billionaire biblical principles. Our ultimate goal is to help you scale and compound your wealth and life so you can get more all the way to help envy. Way to help. MVPs, my name is Brett Swarts. Each and every episode, we are joined by the world’s top entrepreneurs, millionaires or billionaires, and they share their secrets and insights with us so we can all level up, make a bigger impact. Excited about our next guest, he’s going to teach us about the DECA millionaire way, and he helps the folks that he serves, to run and build the business like an asset, to de risk the business, to de stress your life, to design your freedom. He’s been featured in Forbes Fox News, investor Peter nerd Waller, Cliff Anderson, Wall Street Journal USA Today, Yahoo Finance, and we’re gonna be talking about how to unlock wealth and how to, how to become and build something, a life in a business that you can really unlock all these major areas of your life. This gentleman is a coach, and he’s going to teach us today. Please welcome sir. With me. Mr. Justin Goodbread. Justin, how we doing?
Justin
I’m good buddy. How are you? Brett, doing great.
Brett
Doing great. For listeners, get to me for the first time. Would you give us a little bit more about your story and your story and your current focus?
Justin
Absolutely. So, I talk a little slower than you do, because I’m a country boy born and raised in the sticks of South Georgia. Was homeschooled most of my life. Graduated, went off
to college and said, enough is enough. I started since then, started and sold seven companies for seven, eight and nine figure valuations after my last exit. Like you know what? It’s time to teach business owners how to become DECA millionaires. Let’s, let’s highlight the need for that particular goal and that aspiration. Let’s show them a proven framework. And since we launched that coaching business, Brett, I’ve helped a few 100 business owners rapidly scaled DECA millionaire status. It’s been a lot of fun.
Brett
It’s incredible. I can’t wait. Let’s dive right in. And by the way, people want to learn more about Mr. JUSTIN Good bread. You go to JUSTIN Good bread.com that’s JUSTIN Good bread.com So Justin, what is the number one secret, or the first step, or the first mindset, whatever it might be to get started to become a DECA millionaire?
Justin
Yeah. So, we teach a five-step framework we call the DECA millionaire. Way. It’s in our newest book that’ll be coming out this year, and the very first thing is a relentless foundation.
Relentless foundation. I use that word relentless because most of us as business owners, we’re willing to charge hell with a water pistol, as I like to say. You know, we’re tenacious. We know where we want to go. We are willing to grab the bull by the horns, right? But often times, we don’t lay the foundation for growth properly. It’s pretty amazing. And for me, a simple Country Boy, I’ll say the statement that one plus one plus one equals a million, right? One client, one process, one offering. You can scale a business to a million dollars pretty rapidly just doing one plus one plus one plus one. But whenever we set our eyes as business owners, especially in the early days, we buy a business, or we start a business, we end up serving anybody and everybody who’ll fog a mirror, and we throw so many different offerings at them that we cannot scale and that we reach a certain point. Maybe it’s you know, there’s old strategy called1313131, so you get to $10,000 you get $30,000 you get to a million dollars of revenue. $3million of revenue, you get a $10 million in revenue. And each one of these, 131313, run numbers end up actually costing us it causes some problems for us so that we hit a glass ceiling. So, whenever business owners say, I want to rapidly scale and I’ll get past this glass ceiling, we have to move them away from the things which are keeping them stuck. So, the relentless foundation is all about helping the business owner unpack. Where do they truly want to be, and Brett, where we spend most of our time is getting clarity on their vision. Why are they going there? What does it matter? What’s the impact? What’s the purpose? The way I’d like to say it in our company, in our group, is, what is the one thing that Daniel and Brett are willing to do for the rest of your life, if no one pays you, if you can identify that now you’re willing to charge hell with a water pistol. You’re going to do what it takes to get to a deck of millionaire.
Brett
And we are joined, by the way, with the Daniel Barnes everybody. He is co-host of the buildings podcast, filling in at times. And we’re actually doing a dual recording today. We’re both co-hosting to Justin, because Justin Is that wise and smart that we’re going to bring to the same time. So, Sally, the first foundation is the relentless foundation that’s number one and really being, getting that down to the so if you like this little, short clip of the interview I just did, click over here to watch the full interview. And please don’t forget to subscribe. Thanks so much, everybody.
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About Justin Goodbread
Justin Goodbread is a nationally recognized business strategist, entrepreneur, and exit planning expert who helps business owners increase enterprise value and prepare for successful exits. Having built, scaled, and sold multiple companies himself, Justin is known for teaching entrepreneurs how to create businesses that are scalable, transferable, and less dependent on the owner. His work focuses on value acceleration, operational efficiency, leadership development, and helping founders maximize both business growth and long-term freedom.
As a Certified Exit Planning Advisor (CEPA), author, speaker, and founder of multiple business coaching and advisory platforms, Justin has become a leading voice in the areas of exit planning and business value growth. Through his coaching, podcasts, and educational content, he equips entrepreneurs with practical frameworks to build stronger companies, create lasting wealth, and prepare strategically for future liquidity events.
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