In this episode, we sit down with Pasha Knish, founder of AMZ Optimizer, to unpack what it really takes to scale an Amazon brand profitably in today’s hyper-competitive marketplace. Pasha shares how top sellers move beyond hustle and guesswork by building disciplined advertising systems, optimizing for contribution margin, and structuring PPC campaigns that drive sustainable growth — not just vanity revenue. Instead of simply pouring more money into ads, he explains how to build a conversion engine first, then scale with precision.
We also explore how smart operators think about long-term value creation — from increasing enterprise value to preparing for a strategic exit. Whether you’re running a seven-figure Amazon business or looking to turn operational success into a true wealth-building asset, this conversation will challenge you to rethink how you deploy capital, measure performance, and position your company to sell smarter — not harder.
Episode Highlights Here:
Brett
Before we jump into this episode, I want to invite you to join our community to help youbecome a better steward scale to billions and ultimately give more or all of it away. All I want
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Thank you so much for subscribing. It means the world to me. Welcome to the build to build this podcast where we got successful entrepreneurs and investors are on their journey frommillions to billions, and we believe the key to scaling and compounding your wealth and lifestarts every single day with a mindset and practice of stewardship over ownership and applyingbillionaire biblical principles. Our ultimate goals have you scale and compound your wealth andlife so you can give more, all of it away to help MVPs, the most vulnerable people. My name isBrett Swartz. Each and every episode, I’m joined by the world’s top entrepreneurs, millionairesand billionaires, where they share their stories, insights and secrets with us, so we can all levelup and make a bigger impact. I’m excited about our next guest. He is the visionary and founder of AMZ optimize and has over 13 years of personal selling experience on Amazon and a rich background in E commerce. Not only has he helped propel others to success, but he has also launched, scaled and exited brands of his own, and today, his agency manages eight figure revenue annually and beyond his agency work, he hosts a podcast that features industry experts from diverse marketing and E commerce backgrounds. He offers a wealth of strategic guidance and direction for Amazon sellers and so much more. Please, welcome to the show with me. Pasha Knish, Pasha, how we doing?
Pasha
I’m doing well. Brett, I’m really excited to have this conversation with you today. Thanks for having me.
Brett
Excellent. if our listeners get tonight for the first time, why don’t you give us a little bit more about your story and your current focus, absolutely.
Pasha
Yeah. So, I’ve been an Amazon seller since 2011 started out in the early days, or some of the early days. Some people have started out even earlier than me before, you know, when it was just books on Amazon, but I had a pretty good start. You know, this was before Alibaba went public and, you know, you could just kind of slap a private label on some product and put it out on Amazon, and it would just sell magically send some Google ads to it. The game has changed quite a bit since then, I’ll say so it’s been quite a ride, but I continue to sell after all these years, I still have a brand. I’ve made an exit before. I’m working on my second one right now, and in the meantime, just helping other sellers, you know, doing what I do best as an operations person and strategist. And you know, little by little, I was able to grow my agency since 2019we started AMZ optimized. I was freelancing prior to that. Now we’re a full-service company interns of Amazon only is our focus, and we do the ads and the creative and the operations and strategy and kind of everything that it takes to grow on the platform.
Brett
Excellent. That’s what we are talking about today, about how to build a successful Amazon full service, you know, or selling business. And so, it’s so much more. And Pasha will help us understand how to do this, which is kind of exciting, because we have quite had a, I think, a person or an expert like you, on this particular part of the of the world. But before we go all to that, I’m just curious, who is posture growing up? Give us maybe your superpower or your strength that you had, and how do you use those to help and bless people today?
Pasha
Yeah, yep. So, I grew up in Brooklyn, New York, you know, kind of the Big Apple. But come from an immigrant family. I was born in Ukraine, came over here when I was really young, and, yeah, just been hustling and bustling my whole life. You know, started working at 15, doing telemarketing, and did many things, you know, kind of sharpen my skills, and hanging out with the right crowd led us into being interested, and, you know, making some money online, and that just turned into a career for me. I studied philosophy in college, went to a pretty good school, but my last semester, I dropped out to pursue this as a career, and never looked back since now, I live in the mountains and the mountains of New York, and love hiking and fishing and all kinds of outdoor stuff. So, get to enjoy that kind of hybrid lifestyle, where I’m working from home, but I also have access to great outdoors and spend time with my family, and kind of have that good work life balance that we all strive towards.
Brett
That’s great, fantastic. I love that background. Thanks for giving that now. So, let’s give right into the topic, which is the number one secret to to you know, I guess growing or selling on Amazon, let’s start with that girl, yeah.
Pasha
I mean, I think today, growing a brand on Amazon is very different than any other time, just because, well, first of all, competition is really heavy. Second of all, there’s a lot of Chinese sellers in the market.
Brett
So, if you’d like this little, short clip of the interview I just did click over here to watch the full interview, and please don’t forget to subscribe. Thanks so much, everybody
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About Pasha Knish
Pasha Knish is an Amazon growth strategist and the founder of AMZ Optimizer, where he helps established brands scale profitably on Amazon through advanced advertising strategy, data-driven optimization, and disciplined execution. Known for his expertise in Amazon PPC and marketplace growth, Pasha works with high-performing sellers to improve contribution margins, increase conversion rates, and build scalable systems that drive sustainable revenue rather than short-term spikes.
With years of hands-on experience navigating Amazon’s evolving ecosystem, Pasha specializes in structuring advertising campaigns that balance aggressive growth with profitability. He advises seven- and eight-figure brands on listing optimization, DSP strategy, and performance analytics — all with a focus on building long-term enterprise value. His approach centers on helping brands sell smarter, not harder, by transforming Amazon from a sales channel into a scalable asset.
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