Heather has many interests including cooking, reading, and yoga, but always seems to find time to juggle it all with her signature mix of humor and determination. When she’s not busy building brands, Heather is either woodworking at home, indulging her sweet tooth, or enjoying time with her family— which includes five kids, a dog, a cat, and, of course, her husband and partner Michael.
Episode Highlights Here:
Brett
Before we jump into this episode, I wanna invite you to join our community to help you become a better steward scale to billions and ultimately give more or all of it away. All I want you to do is to click the subscribe button right now. I love your support. It’s incredible to see your comments, and we’re just getting started. I can’t wait to go on this journey with you. Thank you so much for subscribing. It means the world to me. Welcome to the build it to billions podcast where we guide successful entrepreneurs on their journey from millions to billions. And we believe that the key to scaling your business and wealth starts every single day with a mindset and practice of stewardship, of ownership and applying billionaire biblical principles. Our ultimate goal is to help you compound your wealth and life so you can give more all of it away to help MVPs, my name is Brett Swartz. On each and every episode, we feature the world’s top entrepreneurs, millionaires and billionaires, where they share their secrets, wisdom and insights with us, so we can achieve all of the above, which is a lot, but we want to help you do that, and we’re on the journey with you, because we’re on that journey from millions to billions. And we’re excited for our next guest. She’s out of the great state of Texas, and she is going to help us streamline HubSpot operations if you’re running HubSpot, and she’s going to talk us into why we should use HubSpot here in a second, and why it’s not too expensive, and why you should be using it if you’re running a property management company, a real estate company, real estate company, or anything that has to do with basically that world and so much more. Please welcome the show with me. Heather Park, Heather,
Heather
how are we doing? Doing great. Thanks. Brett, thanks for having me.
Brett
Absolutely. For listeners getting to know for the first time, would you give us a little bit more about
Heather
your story and your current focus? Sure, I’m the CEO of geekly media. I am married to my husband, Michael. We have five kids and a dog and a crazy life. We love HubSpot. We love marketing automation solutions, operational automation solutions. And our goal is to help businesses grow and scale through the use of HubSpot. And really, at the end of the day, what we’re looking to do is help people do more with less. We want you to be able to scale your business as as high and as successful as you’d like it to be, without having to add the overhead and the cost that’s traditionally required to do
Brett
so okay, this is gonna be so cool, because I was once a HubSpot user, and then they got so expensive, and then I went to this MnO ml. I will geek out about that here in a second, but before we go through all that, dang How did you get started in this? Like, talk to us about the passion for this, because this is dear and dear, and it should be to every entrepreneur’s heart to how to make things more seamless and clear and clean and crisp, and all of the things you don’t have to think about, the things you can think about the big things, right? So walk us through, you know, a little bit of your journey to becoming an operational expert in HubSpot.
Heather
Yeah. So it was not a not linear path by any means. I was a petroleum geologist working in the oil and gas industry. When I met my husband, Michael, he was operating a property management company, and I decided it was time for a change, so I ended up CO owning a property management company with Michael, and in 2016 we sold that organization and opened what was Brett Bridge, which is now geekly media, really, as a consulting firm. And our goal with that was to help single family residential property management companies just grow and scale through not necessarily automated solutions, but streamlined and documented solutions. What we tended to run into is that there really wasn’t a platform. There wasn’t a single source of information where our clients could execute on the recommendations that we were providing. And, you know, honestly, at the time, we were using what we called, lovingly, the poor man Salesforce, and it was duct tape and hope and fairy dust and Zapier and Zoho and spreadsheets and 13 different logins to run our pretty successful property management company. What we were looking for for a long time was a system and a platform that we could really centralize all of our operations. We didn’t find it, not easily anyway. And my husband, being who he is, decides that we’re going to build it ourselves. And so I made a point to remind him regularly that we were not a software company. That was not our goal. And in 2017 HubSpot came out with a new hub. It was a new release of the service hub, and we had this light bulb moment of holy cow, you really can build an operational system in this CRM. So really, that was the turning point for our platform search, and was the first step in the direction of us being more of an implementation organization, rather than just a consulting organization. And of course, HubSpot, you know, has has so
Brett
if you like this little short clip of the interview I just did, click over here to watch the full interview. And please don’t forget to subscribe. Thanks so much, everybody.
You.
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About Heather Park
HEATHER PARK is the Co-Founder and CEO of Geekly Media and the CMO of VPM Solutions. With a diverse background in education, geology, and property management, Heather’s career has taken her from teaching in classrooms to analyzing rock formations as a petroleum geologist and finally leveraging HubSpot to craft process automation and marketing strategies for real estate and property management companies overseeing thousands of residential units nationwide. Along the way, she gained expertise in marketing, sales, and strategic growth, which she now channels into driving growth for VPM Solutions and client success through innovative campaigns at Geekly Media.
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