In this episode, we sit down with Brandon Rickman, founder of The Flip Genius and a seasoned real estate investor, to unpack what it really takes to build wealth on both sides of the real estate equation. Brandon shares how he’s scaled active strategies like house flipping and development while intentionally transitioning into passive investments that create long-term freedom. This conversation goes beyond tactics, diving into the systems, capital strategies, and partnerships that allow investors to grow without burning out.
Whether you’re an active operator looking to create consistent deal flow or a passive investor seeking clarity on where real estate fits into your broader wealth plan, this episode delivers practical insights you can apply immediately. Brandon breaks down common scaling mistakes, how to think differently about capital, and why building the right foundation today is essential for creating sustainable wealth tomorrow.
Episode Highlights Here:
Brett
Before we jump into this episode, I want to invite you to join our community to help you become abetter steward scale to billions and ultimately give more or all of it away. All I want you to do isto click the subscribe button right now. I love your support. It’s incredible to see yourcomments, and we’re just getting started. I can’t wait to go on this journey with you. Thank youso much for subscribing. It means the world to me. Welcome to the build to billions podcast, where we got successful entrepreneurs and investors are on their journey from millions to billions. We believe the key to scaling and compounding your wealth and life starts every single day with the mindset and practice of stewardship, of ownership and applying billionaire biblical principles. Our ultimate goals help you scale and compound your wealth and like so you can give more all the way to help MVPs the most vulnerable people. Hey, I’m your host today. Brett Swarts, in every episode, we are joined by some of the world’s top entrepreneurs, millionaires and billionaires, and they share their secrets, wisdom and insights with us. We canall scale and compound our impact. Excited about our next guest, he’s had a great state ofGeorgia. He has flipped over 500 houses and has owned both short term and long-term rentals. He raised, he has raised private money for multiple projects, and owns a private lending business, and he’s currently developing a three-story class, a self-storage outside of Atlanta, and so much more. Please, welcome to the show with me. Mr. Brandon. Rickman, Brandon, how you doing?
Brandon
Thank you, Brett. I’m doing great. Good. Good to be on today with you. Yeah,grateful to have you and our listeners who are getting tonight for the first time. Would you give us a little bit more about your story and your current focus? Sure, I so I grew up in Atlanta. Mydad was actually a builder, so I kind of grew up in the real estate and construction industry. Learned kind of the old school way we my dad taught us to dig footings and pour concrete, howto roof houses, hang sheet rock, all the different trades. And so my brother and I both grew updoing construction from the ground up, and then did a lot of new construction through Oh 809,there was a little bit of real estate turmoil that happened back then, as you know. And after that, started focusing more on flipping houses, less on new construction, and so since that time, have been flipping and owned both short-term, long-term rentals, like you mentioned, and then we’re now building a self-storage facility just outside of Atlanta.
Brett
Fantastic. I absolutely love that background.
Brandon
And growing up, I grew up in the Bay area of California, building houses my mom and my dad, learning a lot of the similar things, and fell inlove with real estate at a young age. So that’s cool that we share that background. I want todive right into the show topic today, which is all about, you know, becoming a flip genius, youknow. So what is the number one secret to flipping? You know, single family houses or rentals?I think the most difficult part of it is finding inventory. You know, finding properties at the right price so that you can flip them. There’s a lot of details underneath that. But at the end of the day, any successful real estate business on the investor side, it’s going to start with finding inventory. So we went from, you know, buying off the MLS and FmlS, as we grew started doing more and more outbound marketing and direct mail, bandit signs, cold calling, texting, all the different things that we do to find, to find off market properties, and that’s really been the key. You know, once you have the inventory, you’re able to buy at the right price, then you know your exit strategy becomes much easier, whether you choose to keep it as a rental or flip it and sell it at retail. Finding the property off market at the right price is key. How has AI helped you find off market properties at the right price helped you so far? You know, we started last year. We hired an AI developer to build us out outbound marketing bot, and probably six months later, we’re still marginally successful. As you know, with the calling is not perfect. There’s a little delay, some latency with a bot, they sometimes they get the numbers right, sometimes they get the numbers wrong. So, it’s not perfected yet. One of the things that we do use it for currently, though, is following up with our CRM. So, in our CRM, we have all the leads from the last 1015, years, but the ones that are within the last six to eight months is usually where we start. And so, an AI bot is really good at following up with existing clients. It will look into our CRM. It’ll see the notes. It’ll see the last time we spoke to them, and so it’ll kind of warm them back up. It’ll know what our last conversation was, reach back out to them, ultimately, try to schedule a new appointment with that seller so that we can go meet with them and negotiate a sales price. So that’s the way we’re currently using it.
Brett
Cool. What CRM are you using? And what did you build your own bot?
Brandon
We are using Podio. I’ve used several different ones. We ended up with Podio. Which Podio has a free version, is built for real estate investors. Has a free version, and then some paid versions, and a lot of add Ons that we’ve done.
Brett
So, if you like this little, short clip of the interview I just did, click over here to watch the full interview, and please don’t forget to subscribe. Thanks so much, everybody.
Watch the episode here:
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About Brandon Rickman
Brandon Rickman is a seasoned real estate investor, entrepreneur, and educator with decades of hands-on experience building and scaling profitable real estate businesses. As the founder of The Flip Genius, Brandon has helped investors across the country learn how to find, fund, and flip properties by focusing on systems, disciplined execution, and smart capital strategies. His background spans residential flips, rentals, development, and private lending, giving him a practical, real-world perspective on what actually works in changing market cycles.
Known for his straightforward teaching style and emphasis on fundamentals, Brandon helps investors bridge the gap between active income and long-term passive wealth. He is passionate about showing entrepreneurs how to move beyond one-off deals and build repeatable processes, strong partnerships, and sustainable financial freedom through real estate. Through coaching, speaking, and content, Brandon continues to guide investors toward clarity, confidence, and scalable growth.
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