Julian Treasure is a top-rated international speaker and trainer on the critical communication skills of listening and speaking, and the effective use of sound in business.
Collectively, Julian’s five TED Talks have been viewed over 150 million times. How to speak so that people want to listen is the sixth most-viewed TED talk of all time.
Julian’s keynotes are engaging, inspiring and transformational. He is equally potent and effective with live or virtual delivery. His talks and trainings enhance business success, particularly for those in sales or leadership roles, as well as enriching relationships at work and at home.
Julian’s new book, Sound Affects, is available in 2025 in the UK, US, Germany, Italy, Japan and Taiwan.
Episode Highlights Here:
Brett:
Before we jump into this episode, I wanna invite you to join our community to help you become a better steward scale to billions and ultimately give more or all of it away. All I want you to do is to click the subscribe button right now. I love your support. It’s incredible to see your comments, and we’re just getting started. I can’t wait to go on this journey with you. Thank you so much for subscribing. It means the world to me. Welcome to the builds billions podcast where we got successful entrepreneurs and investors on their journey from millions to billions. We believe the key to scaling your business and compounding your wealth starts every single day with a mindset and practice of stewardship over ownership and applying billionaire biblical principles. Our ultimate goal is to help you compound and scale your wealth and life so you give more or all of it away. I’m your host today, Brett Swartz, and each every episode, we feature some of the world’s top entrepreneurs, millionaires and billionaires. They share their principles, values, secrets and wisdom, providing each of us with the insight we need to reach the next level of success, faith and impact. Hey, I’m excited about our next guest. He’s out of the UK, and he collectively has has been viewed over 150 million times just on his TED talk alone. He teaches how to speak so that people want to listen, which is one of the six most viewed TED Talks ever written as well. He delivers engaging, entertaining and transformational content, and equally potent and effective with live or virtual delivery. And he’s here to talk to us how to communicate beyond AI, how to truly talk and connect with with one another. Please welcome the show with me. Julian, treasure, Julie, how we doing?
Julian:
Thank you. It’s lovely to be here. Brett, yeah, I’m doing well. Thank you. Excellent.
Brett:
For our listeners, getting to know you for the first time, would you give us just a little bit more about your story and your current focus? Sure,
Julian:
yes, I studied economics at university and played music, and actually it was the other way around, more. And then I worked in advertising. And I tried being a musician for a couple of years. Made records, got very broke, as many, many people do, and eventually ended up working in magazine publishing, which I found, you know, a lot of fun, sales, primarily. So I worked my way up to become an ad manager and then marketing director of a publishing company, and then I left that in 1988 took the leap and started my own business, which I grew over a period of 15 years to become one of the UK’s leading contract publishers. You call it, custom publishing in America, I think, producing beautiful magazines for brands. So former branded content, it’s called now. And I sold that company in 2002 and then launched the company, which was rather nearer to my heart, actually, because, you know, I’ve been listening to the world ever since I was little. Musicians. Do, I think listen in a slightly more acute way than non musicians. You have to, really, if you’re playing in a band or an orchestra, you have to listen to all the other players at the same time very attentively, so you develop this multi track attentive listening. And in working with brands, it had often struck me that they make a lot of noise. You know, they don’t think about sound at all. And so I started a company called the sound agency, which asked and answered the question, how does your brand sound? And worked on Sonic logos, soundscapes in spaces, and all sorts of sound for different brands. I did that for about 20 years, and I closed that last year, actually, to focus on what I’m really passionate about now, which is inspiring the world to listen. We really need a different relationship, relationship with sound and with each other based on listening. You know, politicians go off and have talks. I wish they’d go off and have listens instead. So I think listening is the secret sauce. It’s forgotten. It’s not taught in schools, and it’s what we really need to focus on, particularly as you start at the top of the show, talking about a high coming in. Never has human relationship been more important than it is.
Brett:
Now we’re speaking to Julian treasurer. You can go Julian treasure.com and as well, you can check out his book, How to be heard. He also has a new book that’s going to be coming out. We’ll talk about the end of this show, but that’s not going to be released until next year. But Julian treasure.com so it sounds like your unique gift is being able to multi track, attentive Listen, not only for yourself, but also helping brands and businesses do the same. Is that a fair summary, on, on, on some of what you’re going to be able to offer us today. Julian, anything else to add? Maybe your unique gift or strength that you feel like you have that can bless others today. So if you like, this little. Short clip of the interview I just did. Click over here to watch the full interview, and please don’t forget to subscribe. Thanks so much, everybody.
Julian:
You
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About Julian Treasure
Julian Treasure is an author and international speaker on conscious listening, powerful speaking and business sound. His five TED
talks and 11 TEDx talks have been viewed more than 150 million times, and How To Speak So That People Want To Listen is the
sixth-most-viewed TED talk of all time. He has been widely featured in the world’s media, including TIME Magazine, The
Economist, Vogue, The Times, NBC’s Today Show, BBC TV and radio, and many leading podcasts. He has been honored with
both Toastmasters International’s Golden Gavel Award and the International Listening Associations’ Special Recognition award.
Julian’s first book, Sound Business, is the seminal work on effective business sound. He has worked with major brands worldwide
for over 20 years, proving that good sound is good business by designing excellent customer experience for the ears. His second
book, How To Be Heard: Secrets for Powerful Speaking and Listening, is a practical guide to improving personal communication
skills which won both the SOVAS and Audie global awards for best business audiobook of the year. His online courses on
communication skills have taught over 140,000 students and his third book, Sound Affects, will be published in 2025.
Previously, Julian was a magazine publishing entrepreneur, during which time he was chairman of the Association of Publishing
Agencies, a director of the Periodical Publishers Association, chairman of PPAinteractive and chairman of the UK government’s
Digital Content Forum. In 2002, he received the PPA Chairman’s Award for services to the UK magazine publishing industry.
Julian is a Liveryman of the Worshipful Company of Marketers, a Fellow of the Royal Society of Arts and a long time musician,
remembering with affection his two 1981 BBC John Peel sessions (the bands were Transmitters and Missing Presumed Dead) and
being awarded Sounds magazine’s single of the week with Fish Turned Human. He lives in Orkney, Scotland with four-time world
champion martial artist Jane Majendie and their daughters Holly and Sapphire.
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