In this episode of Build It to Billions, Brett Swarts sits down with Kevin Roy, CEO and co-founder of GreenBanana SEO, to explore how search engine optimization has evolved into one of the most powerful long-term growth strategies for entrepreneurs. Kevin shares how businesses can leverage SEO and AI-driven search to build lasting authority, attract high-quality leads, and create a digital presence that compounds in value over time—much like a smart investment portfolio.
Together, Brett and Kevin discuss why visibility is essential for maximizing impact, how AI is changing the future of online search, and the practical strategies business owners can implement today to stay ahead of the competition. Whether you’re looking to grow your brand, increase enterprise value, or reach more of the people you serve, this episode provides actionable insights to help you level up both your business and your impact.
Episode Highlights Here:
Brett
Before we jump into this episode, I would invite you to join our community to help you become a better steward, scale to billions, and ultimately give more or all of it away. All I want you to do is to click the subscribe button right now. I love your support, it’s incredible to see your comments, and we’re just getting started. I can’t wait to go on this journey with you. Thank you so much for subscribing. It means the world to me. Welcome to the Build to Billions podcast, where we guide successful entrepreneurs and investors on their journey from millions to billions. We believe the key to scaling and compounding your wealth and life starts every single day with the mindset and practice of stewardship of our ownership and applying billionaire biblical principles. Our ultimate goals have to scale and compound your wealth and life, so you can give more all the way to help MVPs. My name is Brett Swarts. Each and every episode, we’re joined by the world’s top entrepreneurs, millionaires, or billionaires, and they share their secrets, insights, and wisdom with us, so we can all level up and make a bigger impact. I’m excited about our next guest. He’s out of the Boston area, he’s a CEO and co-founder of Green Banana SEO, a digital marketing agency born from a radical idea that performance-based SEO that guarantees page one Google rankings or clients don’t pay, he has over 20 years of experience across various industries, including finance, biotech, retail, manufacturing, and so much more. Please welcome to the show with me, Kevin Roy. Kevin, how we doing?
Kevin
great? Thanks for having me.
Brett
Excellent. We’re gonna be talking about, you know, this shifting AI world age that we’re in, and how SEO fits into it. What’s changed, what’s not changed, and you know, kind of dispel some myths that are going on, and just best practices moving forward. But before we go there, would you give us just a little bit more about your story and your current focus,
Kevin
sure. So, I’ll start with current focus. So, you know, we’re a full stack digital ad agency. We are grounded in search engine optimization, and we’ve really made a significant shift in the last year and a half to getting people ranked in Chat GPT, you know, Gemini perplexity, because that’s where a lot of the eyes are going. My story is I’ve been doing this for 19 years. I started. I used to be the internet guy for a startup company called E room Technology. I started there right out of grad school. The company got bought by EMC and they were handing out severance packages. I took one, bought a computer, and started my own business as a. I was just doing websites and web dev, and someone had asked me to do SEO, and I just once I learned it and got into it, I got hooked, and I’ve been studying. I probably a bad week for me is five hours of new SEO stuff that I study a week, so I love it.
Brett
Yeah, yeah. At one point, you figure out your passion, and you figure out what you’re good at, how you can help people, and you just keep go down. And I love that, probably. If you want to learn more, even right now, you can just go to Kevin’s website, Green Banana seo.com GreenBanana seo.com So, let’s dive right into the topic, which is this new AI age and SEO, and how it, you know, what’s changed, what’s not changed, and, and what’s what are some of the top secrets that people need to know right now?
Kevin
I can tell you what hasn’t changed is so green banana SEO is the battleground for testing for everything that we do. So, we’ll roll. we’ll roll something on, you know, I’m the CEO of the company, so when I battle test something, if it messes up, no one’s gonna fire me. So I tryeverything that you know, legitimate on the green banana site. If it works, we roll it out. If itdoesn’t, we don’t. And I can tell you that we are, we haven’t been cited in Gemini, Perplexity,Chat GPT for anything that we haven’t ranked first, so SEO is really the foundation for gettingranked in these answer engines, because that’s where they’re pulling information, they’relooking at the internet for things, and if you’re ranking on the top, they’re going to theoreticallypull you first. The other pieces of it, if I’m happy to go in depth in conversation here, but it’s some of the way that you structure the content and schema behind the scenes, and then the citation piece, which I think is really the most important piece.
Brett
Excellent. Okay, so foundation is still the same. In order to rank high, it sounds like a, you’ve got to already be ranking in SEO or be an authority there when the rankings that makes sense, right. And then, and then, and then there’s you mentioned two other things there, which, yeah, feel free to go into those.
Kevin
Well, authority is actually what you just mentioned is probably the most important part, the, the, and that’s what you know I call the citation piece. So, if you think about how people are crafting content inside of AI right now, almost anybody can write anything about anything. So, Ilike to say to, you know, clients that the call, like, if I really wanted to, I could write a very compelling document on a new brain surgery technique that I’ve come up with, and I can have diagrams and reference. Is from John Hopkins, and God forbid anybody say we’re going to try.
Brett
So, if you like this little, short clip of the interview I just did, click over here to watch the full interview. And please don’t forget to subscribe. Thanks so much, everybody.
Watch the episode here:
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About Kevin Roy
Kevin Roy is the CEO and co-founder of GreenBanana SEO, an award-winning digital marketing agency known for helping businesses achieve measurable growth through search engine optimization, paid search, and AI-driven digital strategies. With more than two decades of experience in digital marketing, Kevin has helped companies across a wide range of industries increase their online visibility, generate qualified leads, and build lasting competitive advantages through data-driven marketing.
As a recognized thought leader in SEO and the evolving world of AI-powered search, Kevin is passionate about helping entrepreneurs understand how digital authority compounds over time to create long-term business value. His practical approach to search, content strategy, and online branding has helped countless organizations adapt to the changing digital landscape and position themselves for sustainable growth.
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