Increase Sales by Showing Up Higher on Google Without Paying for Ads with Damon Burton

Increase Sales by Showing Up Higher on Google Without Paying for Ads with Damon Burton

Damon Burton helps companies grow and show up higher on Google for words that they can monetize. His clients and businesses have been featured on Shark Tank and recognized by Inc. I think seek magazine as well as a consultant for Dollar Shave Club and Dan Locke. This online marketing expert has beat billion-dollar companies at their own game and has proven strategies to grow your business. He has an amazing new book called Outrank.

Damon Burton had been of stay in the lane of SEO for 14 years.  He believes that SEO is needed to grow your business through organic reach, increase your sales, and eventually, sell this for a bazillion dollars.

 

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Increase Sales by Showing Up Higher on Google Without Paying for Ads with Damon Burton

Brett:

I’m excited about our next guest. He helps companies grow and show up higher on Google for words that they can monetize. His clients and businesses have been featured on Shark Tank and recognized by Inc. I think seek magazine as well as a consultant for Dollar Shave Club and Dan Locke. This online marketing expert has beat billion-dollar companies at their own game and has proven strategies to grow your business. He has an amazing new book called out called Outrank. Please welcome the show with me, Damon Burton. Damon, how are you doing today? 

Damon:

Hey, Brett, good to see you again. I appreciate you having me.

Brett:

Hey, excited to have you on the show. Would you give our listeners a little bit about your background and your current focus?

Damon:

Yeah, so I’m 14 years in on SEO just kind of stay in my lane. So if you’re not familiar with the SEO, as it stands for search engine optimization, the goal, as you said, is to show up higher in search engines, but without paying for ads. And I think SEO qualifies for business, right? Especially kind of for your audience where you grow your business through organic reach, increase your sales, and eventually, you come to Brett and say, I want to sell this for a bazillion dollars.

Brett:

Absolutely right and then defer the tax. Right. That’s the other part we can touch on as well for the business side of things with the new administration and taxes seemingly going higher in the next year or so. But that being said, Damon, let’s jump into a little bit about your background.

How did you come about becoming an SEO expert? And what lights you up about being able to do for businesses and your clients what you do?

Damon:

I got into it because my background was in design. And so that naturally kind of runs parallel to search engine marketing. And I had a client come to me and say, Hey, what do you know about Google? And I said, Well, I know enough that I’d be willing to kind of experiment on you if you want to experiment on me. But I don’t know enough that I feel comfortable charging you. But I also want to work for free. So I worked out a deal where I said Hey, how about we agree on some goals. If we hit those, then you pay me and you owe me retroactively. So we hit those goals worked out? Well, I rolled that out to another client also hit those goals. And I enjoyed the process enough that I’d said, okay, I’ve never wanted to be an agency or at the time just solopreneur the offers at all, and is mediocre at all of it. And so I kind of said SEO is my thing, I’m gonna stay focused on that. And what’s kind of kept my interest this long is two things. One, SEO is consistent enough that I know what I’m doing. Every day, there’s nothing that changes while changes wildly, despite people arguing about algorithms changing dramatically. And so there’s that comfort side, but then it’s also dynamic enough with those algorithm changes that kind of keeps things fresh and keeps my interest on a long-term basis.

Brett:

So for a lot of us that are in business in real estate, or even business professionals like this is like a foreign language still to us. Right? And it’s just hard to make sense of a lot of us. But would you just help us with some simple strategies that you help your clients implement to really rank higher on Google?

Damon:

Yeah, it kind of boils down to two categories. There are a million things that go in SEO, but they primarily fall into those two categories. So the two categories are one is what you do on your website. And the other is what you do externally to your website. So most of your gains are going to come from content and external credibility. But those are only going to work if you have a solid foundation to bounce those efforts off of So what I mean by that is, does your website load quickly? Is it mobile-friendly? Is it user-friendly? Can Google find the content? Can users find the content? So you kind of start there, there are some free tools out there that you can use one of my favorites is gtmetrics.com, it’s just letters GT, and then met Ri x.com. That’ll kind of tell you what’s going on with the website why it might be running slower. Now, the reason why that matters with search engine visibility are because nobody I’m sure you included Brett likes going to a slow website. So Google rewards faster websites for a better user experience. Because if you think about it, Google just wants you to make them look good. And what I mean by that is if they send a user to a website that came in the search results, and it’s a bad experience because it Loads slow, that looks bad on Google and that person may potentially not use them as much. So by being faster and more user-friendly, you can get a reward for higher visibility. So there, there’s this other side to it, where it’s the content and the external credibility. And all of the listeners, your business owners or entrepreneurs, like you got into the business because you’re passionate about something, or you’re really good at something. So share that expertise. writing content is one of the easiest places where you can start. And if you hate writing content, which is a lot of people, then there are other ways that you could get into writing content and have a team join you. So one example would be, you know, but before I give you an example of how to do that, you want to make sure that you align the voice with you and your brand and make sure the content is relevant to your audience. So to kind of protect that and quality control that voice but still allow other people to help you, then what you can do is map out a content calendar, sketch out a couple of ideas, and then you can pass it on to like eyewriter.com is a great resource where you can basically put in a bid, or other people can bid on your content. And so it’s kind of rated by how qualified and what the rating score is, on the writer, the more well rated they are, the more pricey or if you want to go something more affordable, then you can kind of bid that way as well. So there are lots of ways you can scale your content SEO without having to do all the dirty work yourself.

Brett:

Excellent. That’s super tactical and super practical and simple helpful. So we’ll take one other step back and help the audience get to know you even a little bit more from how you tick and how you move in the strengths you have. So, Damon, I believe we’ve all been given certain gifts in this life, and these gifts have been given us to be a blessing to others. So I’m curious, what are those one or two gifts that you believe you were given? And has it helped how you help people today?

Damon:

I’ve always been super transparent in just life in general, but especially in business, and I think that’s, that’s definitely one of my value propositions, in the marketing world, because a lot of times you run into marketers, certainly not all of them. But you know, marketing, especially SEO is a long-term play. And so that gives some of the bad guys the opportunity to take advantage of that gap in time before when you start paying. And when you get results. So I’ve always kind of taken the opposite approach of not selling and taking advantage of that gap. And instead of educating the client, because the more I can educate them, the better they can help me accomplish results for them. So you know, you and I obviously connect on social media, but I kind of take that to social media as my platform is giving away free advice. So one thing that I do differently is when I get on LinkedIn, Facebook, whatever the platform is, I just legitimately give away free advice. I don’t send people to a landing page, I don’t send people to a funnel, I don’t send them to an opt-in. And what happens is, I’m able to help people first win, right, check that out. The second win is it feels good, because I know I’m making a positive impact on other people. So check that off. Now third, that actually translates to business as well. Because what happens is, when you build these relationships, and you put out free content, subconsciously, these people are relating to you and establishing that relationship. Plus you stay top of mind for whatever your area of expertise is. So when they need your thing, they just come to you they already have a psychological relationship with you. And they just say, hey, instead of you know, what’s the cost, how does this work from here? They just go, let’s go What’s next?

Brett:

Absolutely, that makes perfect sense. And I can actually attest to that too for social media, and I love how transparent you are. I’m wondering if the transparency always snaffled for you Damon? Or did was it? Was it as a kid? Or was it something that you had to develop over the years? A  little bit of both.

Damon:

I’ve always known that that was kind of like on their radar. And especially as social media started to grow. I was always hesitant when I would see these quote-unquote, gurus, you know, baiting and switching people. And I always thought how bizarre that was because obviously, I could see the success in it. But I never felt comfortable with it. So there were definitely days where I had the internal struggle of well, they’re accomplishing admirable things, but I don’t feel comfortable doing that. So I’ve always kind of chosen the right path, so to say, and I think there are more gray areas where you can probably get wins quicker, but they just didn’t feel right for me. And that’s paid off though, in the long run. Because now I built my, you know, seven-figure agency with doing zero paid ads, largely referrals, and work with billion-dollar brands. And so I don’t think this was the fastest play, but it was the right play for me.

Brett:

Yeah, absolutely love that. So let’s dive into maybe a case study or even just an example of a business owner, maybe they’re in real estate brokerage, maybe they’re in the financial service industry, and maybe or maybe their e-commerce, walk us through the steps to working with you and what would be the best way to to get going on this.

Damon:

So it’s the same kind of initial approach that we talked about earlier where it kind of gave that advice. So where we start when somebody comes to my team is we start by auditing the website, looking at the PageSpeed and the mobile-friendliness and all that stuff in that person. The category we talked about, well, running parallel to that we started mapping out the content strategy as I kind of joked early, but also sincerely, you know, content isn’t for everybody. And so we have to map out a content strategy in advance. So that way we take the time to research topics that we can write about that solve our client’s problems. So, you know, we have a client that’s in real estate that works on turnkey investments. And so we have to go Okay, what type of questions we don’t want to be the generalized SEO takes the generalized SEO approach where we go in and we just write real estate a million times over, but it’s general and diluted and doesn’t really solve the problem. So we actually take a lot of time diving into keyword research and topical research to figure out what are people already asking search engines what questions people already have. And so then we can create the answers for those. So for the listeners, that kind of want to replicate that approach, a great tool also free is to answer the public comm you go in there, you type in whatever the keyword is. So you know, in turnkey real estate, you can simply type in turnkey real estate. And it’s going to tell you all these different things about how to get in turnkey real estate, like a lot of the obvious stuff. But here in a minute, I’ll give you kind of a more bizarre example in a different industry. But if you go there, it’s going to spit out this chart that says like the who, what, when, where, and why whatever keyword you put in. And that comes from data. That is what your customers are telling you, their problems are the things they want to be answered. And so write content around that that aligns with the ideal buyer. So like for me, for example, I would not necessarily write topics about cheap SEO, because I don’t want to attract people that are interested in cheap SEO. So you got to figure out not what to write. In general, I don’t just always write about SEO, but I write about things that will align with my ideal customer. Now one example of how you can use answer the public to find like these unique types of topics. It’s a client in a different industry. But when we were working with the Utah Jazz, we were working with their retail division called team store. And so they wanted to sell more hats and jerseys and jazz merchandise. Well, we went in, and we typed in some of the popular jazz players, including legacy players like Karl Malone. And what happened is one of the topics that came back is how did Karl Malone die? I would have never thought about that my team would have never thought about that because Karl Malone’s not dead. But what that tells us is there’s enough demand enough search volume, enough data for this to show up on the radar that people are curious about. And so it doesn’t matter if their questions right or wrong. That’s your opportunity to come in and answer that question solve that problem. So in that example, we could do, you know, a blog piece that said the top 10 myths about how Karl Malone died while you’re here, here’s his jersey. So one other thing I’ll kind of wrap up on is you can simply use Google to you can go there Site Search type in a question, and the autocomplete that suggests what your question might be, is data that says historically speaking, most people that start to type this in want one of these five or 10, completed options. And so that is based on search volume. So that is your audience telling you what types of questions they need to be answered.

Brett:

Excellent. So I have a question about that. So and let me see if I’ve heard this correctly understood correctly. So when that you type that into Google, for example, that you kind of want to maybe create a video or create a blog or whatever it says, the answer to x, you know, answer to that is this. So like, for example, what am I? What are the five top capital gains tax deferral options? The answer is or is there? Are there five top options, clear options, or clear winner? something specific? The answer is yes. And then, and then you sit and then you go on to start to talk about that. So it’s actually answering the question. So an on video or on a blog. So walk through that is Am I understanding that correctly? Or am I way off?

Damon:

Yeah, one way to look at it is to answer a question. So how would you the way that you can title, a topic or also your call to action your buttons on your website? So instead of just saying submit, on your contact forms, you answer a question of I want to x, I want to blank. So if it’s good to get a free quote, then it would be I want to, and then your button would be getting a free quote. So it’s kind of like the same topic. The same approach with answering and titling topics is you compel them to want to click it to read more. And so yes, you kind of phrase it in a way that addresses what their direct question is, for sure.

Brett:

Excellent. And then talk about video versus blog, or both? Or what’s your strategy for folks who may feel better on the mic or on a podcast or on a video versus folks who prefer to write the blog. Any thoughts on that?

Damon:

Yeah, start where you’re comfortable. Text is from a technical position, text is going to be easiest for search engines to read, it’s also going to be quickest. It’s also going to be quicker for your website to load. Because when you start embedding audio and video, it’s a heavier file, which slows down the website. Now, that’s not to say that those are bad, but the text is going to be quicker and easier to read. So what you can do is, is you can, let’s say you’re more comfortable recording than typing or you just hate typing. Well, I’ll take a recorder or record a video later delete it, but then you can transcribe a lot of people use rev.com, my team uses d script.com. And so you can drop in the audio or video file and it’ll convert it to text. Well, there you go. If you’re comfortable just kind of blabbering out loud, then do that, convert it to text and then clean it up. And then there you go, there’s the article that you can write without a painful process. Or you can do the opposite. If you feel more comfortable, you know, writing, then type it out. And then once you type out, you basically have your narration script there, and then you can verbalize it or put it on video. Now, as far as how it impacts SEO, my team takes a hybrid approach. So after the content is written, then we’ll have it converted to some sort of video. And then a lot of times, we’ll also have to convert it to like an infographic or a visual asset. And so then the way we stack that content is we do the text first on the blog. Because like I said earlier, the text was the quickest, it’s easier for search engines to digest and understand, then we’ll do the video, then we’ll do the blog. Now we do the graphic, we do the graphic last because usually, it’s like the tallest. And so we don’t want to put that at the top because it’s going to push everything else further down. So if you can stack your content that way, you know, you’ve already spent all this time writing a great piece of content, so repurpose it and maximize the value it. And then what’s going to happen is Google is going to say, well, Brett’s blog is not only text base, and it’s informative and has unique content, but it’s also diverse, because look, you spent the time to create these videos. And these images and kind of the last potential bonus are those videos and images can potentially rank as their own individual assets. So now you go and type in your capital gains question. Not only does your blog show up, but your video may show up too. And your graphic may show up too. And so now you have a greater footprint on the search engine results.

Brett:

Yeah, powerful. I love the way you put that you stacking the text, first video blog, and graphic and making it friendly and making Google look good, right? We want them to be loading quickly. And then also using D script comm or creating a video and audio and then having it go out or reverse writing first and then helping that to be your script for your video. Excellent. Now let’s dive into your book. And maybe a topic that folks can look forward to and that is Outrank. And by the way, you can find that book at FreeSEObook.com. So talk us about a little bit behind the desire for the book and how’s it going so far?

Increase Sales by Showing Up Higher on Google Without Paying for Ads with Damon Burton

Damon:

Yeah, the book was a fun experience I had, I had written a lot before. But this was the first time I’d wrote a book. So that was an interesting process. And you know, that’s a blog. That’s a whole other conversation in itself. But as far as you know why I wrote the book, I primarily wrote it for a couple of audiences. One is for the smaller guys, because back to the whole transparency kind of thing. A lot of these guys get into SEO, the right SEO is not cheap. And so what happens is the smaller businesses, know that SEO might be the right thing for them, but they just can’t afford to do it. And so maybe they have the opportunity to spend some time to do it on their own. And so it’s literally a blueprint to do SEO, A to Z if you have the time to go through and read it and implement the processes. Now it’s a book, it’s 135 pages. It’s not just like a short PDF. So if you have more time than money, there’s your answer. Now on the other side of that, I also wanted to be able to give maybe the businesses or the entrepreneurs that have more disposable income to invest in proper SEO, but they don’t know where to start. There are also chapters in there dedicated to what red flags to look out for what types of questions asked SEO, so you can better qualify and find the right type of audience or the right type of provider.

Brett:

Excellent. And you can find that book it is a freeSeobook.com that’s free Seo book.com and it’s called Outrank. Question for you what type of questions potential clients be asking you. But they are.

Damon:

So one thing that I always recommend that people ask for is this. The first answer is going to be more of a technical answer. A lot of people will ask about backlinks so if you’re not familiar with what backlinks are, is when it’s when another website hyperlinks to your website. Now my agency takes a very sensitive approach to how we look at backlinks sometimes we’re less aggressive sometimes or more sometimes you don’t even need backlinks at all because backlinks are kind of like taxes. How coincidental is a topic is this. So tax is right you kind of sometimes go to the gray area where you want to maximize your money but if you push too far, then you can have pushback. And so it’s the same thing with backlinks if you have too many websites linking to yours in and you went through it in an aggressive manner and you acquire them too quickly, then it can raise red flags. So for the clients out there that are just obsessed with backlinks. You’re not my client because you don’t want to be obsessed with clients, obsessive backlinks, but if you are, I get it. And so as you go and talk to these other agencies ask them what their backlink building processes. The first thing, if they say it’s proprietary, then just run, because the chances of them actually have a proprietary, having a proprietary process for backlinks or SEO in general, is almost nonexistent. Because we’re all using the same dozen or two tools. It’s just who knows how to use the best and look at the data best. So the chances of them actually having proprietary tools is almost nonexistent. So they’re either lying, or you’re just talking to a sales guy, that’s just going to tell you what he thinks you want to hear. The other thing is to ask them about, you know how long a process is going to take, if anybody tells you that they can guarantee any definitive timeframe, that’s another red flag, because it’s kind of a dynamic process. And every industry has a different level of competition. So if you’re a small business in a small niche in a small area, you might be able to get some gains in three to six months and have a home run by six to nine months. But if you’re a competitive industry, you’re mentally committing to at least a year before you get results. So you want to make sure you’re comfortable with having that level of patience and that large of a runway for cash flow before you start getting a return on your investment.

Brett:

Beautiful. Well said, What’s the one project you’re working on right now? Amen, it’s most important to you.

Damon:

And I stay in my lane, I got nothing new. I’m just SEO all day, every day.

Brett:

That’s good. And it can be, it can be your business itself, right? It could be for the client or for the consumer, it could be something that’s completely separate from business, right? Something that you’re working on, it could be family, it could be philanthropy, it could be, you know, what is? What is that big, big thing for 2021? For you? And how do you envision that making an impact for others or your family?

Damon:

A couple of random things come to mind that kind of come full circle to the same thing. So you mentioned Dollar Shave Club and Dan Locke. So the way I did some consulting for those guys came through social proof. And that’s kind of what I touched on earlier, is about just giving away free value. And so I’ve really been focusing on social proof. And you know, as far as how that goes to the next phase of the question and growing the business, is, you know, the first time I started really focusing on social proof was about two years ago. And what I did was just gave away free value, I went through this whole process where I just kind of got burned out on social media. And then I took a huge timeout, and I came back and I said, Well, why can’t I do social media my way? Why can’t I balance, my appreciation for my family and talk about them, but also blend it with business talk and vice versa? Because I didn’t want to exclude my business audience by talking about family, I didn’t want to exclude family and friends, or, you know, clients that are parents and can relate to that by talking about only business. So I had to go through this little dance this little internal voice and figure out what that voice was to be able to talk about things I want to talk about in a way that could still benefit my audience. And so that took some time. And then I want to say in the first nine months of doing that dance and kind of figuring out what that process was, for me. It added 150 grand in new contracts. Now that’s completely separate from, you know, what we do day-to-day is the process of getting leads. That was just from social proof people that came from either LinkedIn or Facebook and converted from a post. And depending on how much time we got, I can give you a specific example after this. But I’ve been focusing just on that. And kind of the last part of that is I’ve really been leveraging that to grow the business and I’m trying to get myself fully out of production, I’ve delegated 95% of the stuff in my team to my team. And I want to get myself out of that last 5%. And just focus on that, because that’s the part that I enjoy. It still benefits the business, but I get the personal enjoyment out of it, and I help others. So I’ve really just been focusing on social proof and just kind of giving away free value.

Increase Sales by Showing Up Higher on Google Without Paying for Ads with Damon Burton

Increase Sales by Showing Up Higher on Google Without Paying for Ads: “What differentiates sellers today is their ability to bring fresh ideas.” -Jill Konrath

Brett:

Beautiful. And on that point, the number one delegating habit that you have done to make the most impact on that 95%. Being with your team members versus yourself.

Damon:

It was a couple of years ago, I went through all of the processes that we had, because, you know, I’ve had the agency for 14 years. So the evolution of that was year one to one and a half. It was just cool to be a solopreneur I was home doing my thing. Cool. So after that, I said, You know, I really have an opportunity here. Let’s see, I should do something with this. And so years 234 I got a handful of V A’s. And then years five or six, I was reading Emeth revisited, and I was also reading four-hour workweek. And so if you’re not familiar with the books, you know, Emeth revisited talks about how you should build your business. So it’s dependent on processes and not necessarily individuals. And then a four-hour workweek tells you kind of how to hack that and cut corners. So if you haven’t read them do e myth first because it helps you understand your processes because you don’t want to hack your processes from a four-hour workweek until you know what your processes are. So I went through and after finishing those books, then I know double the team brought on a bunch of people and started delegating. Now part of how I had to delegate that was it took about a year Have one to two hours every other day for a year of going through every process we had because I had a bunch in my head, I had someone a spreadsheet, someone a Word doc, and I needed to consolidate those. And so now we have those all in just one CRM. And it’s the best thing ever. Because you know, when doing it, it sucked working that long, but I knew it would be worth it. Because then I can, which I can do now is I can just when we get a new client, I can just go push a button, and it kicks out 208 tasks, the last time I looked, that is very granular. And the reason why it took me so long to go. Through that process is, is because of that granularity, so I wanted to make those foolproof because your team will be as good as bad as the documentation you provide them. And sometimes they may overlook something not intentionally. So you have to proactively add that granularity to your documentation. So that was by far, you know, the biggest impact on being able to delegate to the team.

Brett:

Amazing what CRM Do you use, Damon?

Damon:

We use one called Insightly, it’s kind of evolved over the years into a sales pipeline. So it’s, it’s more publicly, it’s more known as a sales tool, but we use it for their CRM resources.

Brett:

Amazing. Thank you for sharing that. That was so helpful. I feel like Hi, I’m Brett, I need to learn how to delegate. I struggle with this, how can help me here, so I feel like I’m in a meeting. But that being said, Have you ready for the lightning round? Let’s do it. All right, knowing what you know. Now, if you go back to your 25-year-old self, Dana, what’s the one Golden Nugget you make? Sure you would do? Or tell yourself?

Damon:

I would delegate faster. I would go through that process faster. I wouldn’t. I wouldn’t change anything I’ve done. I’ve just wanted I would do that part sooner.

Brett:

Are you ready to open up? We call it a DD group, right? Delegate.

Damon:

No. Delegators Anonymous

Brett:

Delegate, not the A group. Yeah. Seriously, right. Okay, next question number one book besides Outrank, that you’ve gifted or recommended the most in the past year?

Damon:

I got one right here.  I’ll show you two. One is a coloring book.

Brett:

The explicit download was full of curse words.

Damon:

I’m gonna pimp my newest kind of friend Brian Sexton, he wrote this cool book, and it kind of goes along, in line with like, what we’ve been talking about with social proof. So it’s called people buy from people. And it’s pretty interesting because it’s, you know, kind of a motto that I I live by, but he has really personal stories in there. Because it’s kind of like these different lessons that he learned from his father. So there’s like, the interesting side that keeps you. There’s the appealing side that keeps you interested with the storytelling, but it’s got real tangible advice in there and how to scale a business very much as I did without spending ads, and just building reputations with people.

Brett:

Beautiful. Love it. Ah, next question. What are you curious about right now?

Damon:

How do I get that last 5% of responsibility out of my lap? The last 5% is, are things I like to do. And it’s either a combination of things I like to do, or it’s stuff that I’m more sensitive to about quality control, or it’s dynamic. It’s not like 123, black and white. And so what I’ve had to do is take a step back and go, Okay, I can’t delegate the 123 steps. But maybe I can document the thought process to help them get to the answer on their own. And then that will solve the dynamic side of it. So now I know it’s kind of a joke, but that really is like all I’m in on this year is social proof. And then delegating the rest of it again.

Brett:

It’s beautiful. I love it. Last question, How do you stay centered in your values, Damon? And how do you stay encouraged to reach for new heights?

Damon:

I don’t listen to other people. So I tell people not to get caught up in other people’s advice, even my own. You know, I’ve learned a lot more. I’ve never really had like this huge guru or anybody, I can certainly admire certain people for the things they’ve accomplished individual accomplishments. But I’ve never drunk the Kool-Aid and totally fallen in love with somebody. And I think that’s done me well by being willing to delay gratification, and just figure out the right path on my own terms. So I’d say the same for other people. One way I kind of answer it is to be comfortable with the unknown. And what I mean by that is don’t prematurely commit to something that you think is right and then later, especially if you follow it through I mean, spending all this time following through on something that you later regret, that sucks. So I would rather delay the gratification take my time, even if my wins take longer, but I get there in a way that I want to get there. There’s nothing wrong with that.

Brett:

Beautiful, absolutely love that. Well, I want to thank you for being on the show Damon and hope to have you back again, real soon. I want to encourage you to keep using the gifts, you’ll be a blessing to help others grow their business, show up higher on Google without paying ads, and really make a difference. In this world. You can learn more about Damon Burton at seonational.com. Any parting words before we let you go?

Damon:

Does wearing a plaid shirt and a beard make me look like a lumberjack?

Brett:

By the way, it makes you look fantastic. But by the way, I have the exact same shirt now that now I see it as exact same pattern. It’s a great shirt. You look sharpen it.

Damon:

Thank you, thank you. And that has nothing to do with the fact that you also own it.

Brett:

You have a good eye and you have a good eye for design.

Damon:

I’ll tell my wife, this is a Christmas gift.

Brett:

Good. Very good. Fair enough. Well, thank you, Damon, for me on the show. And I also want to thank our listeners, for listening to the episode of the Capital gains tax solutions podcast. As always, we believe the highest net worth individuals and those who help them struggle with clarifying their capital gains tax deferral options not having a clear plan is the enemy using a proven tax deferral strategy such as the deferred sales trust is the best way to exit your highly appreciated business primary home investment, real estate or other assets subject to capital gains tax. If we can help you at all capital gains tax solutions.com to learn more, and if you’re a business professional looking to grow your business using the deferred sales trust, go to expertcresecrets.com which’s expert tax acres calm. Thank you, everybody. We appreciate you. Please rate review subscribe. Goodbye.

 

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About Damon Burton

Increase Sales by Showing Up Higher on Google Without Paying for Ads with Damon BurtonBurton’s expertise is more important than ever in helping businesses thrive online. Over a decade ago he beat a billion-dollar company by outranking them on Google. He knew he was onto something and has gone on to build an international search engine marketing company that’s worked with NBA teams, and Inc5000 & Shark Tank featured businesses.

Never before has there been so many people needing something to focus their attention on… AND the time to do it. Your customers on either their phone, tablet, or computer 24/7. Simply having a website isn’t enough, and no one knows this better than search engine marketing expert Damon Burton.

Since founding his company SEO National in 2007, he writes for Forbes, has been featured in publications including Entrepreneur Magazine, BuzzFeed, and USA Weekly, and has helped high-profile clients make more in a month than they used to in a year.

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By Brett

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