Eddie Rodriguez is a highly experienced entrepreneur with over 30 years of experience as a business owner/operator and franchise industry consultant. He has the proven skills required to articulate and execute a successful business plan. Eddie has helped hundreds of executives identify new business ownership opportunities to pursue their dreams.
Core Beliefs
Eddie deeply believes in open and honest exploration of what others want to do, what makes them happy, and what happily drives them to go to work every day. He believes that a thorough investigative and introspective process of evaluating people’s strengths, weaknesses, goals, and desires helps create a path for success. Eddie’s philosophy is to always focus on each person’s goals and criteria.
Episode Highlights Here:
Pierce
So when you’re talking through this process with people How do you see the correlation between your kind of advice to them and then following it and then being successful versus not successful? And I guess the question really comes down to why do people need an Eddie Rodriguez?
Eddie
I think you asked me a good question. A minute ago about one word, what does it take? And I told you hard work. Because I’ve created and built for businesses in my lifetime. Successful businesses. I know what it takes, I know what the hurdles are, I know what you need to do and not need to do as you launch and build your business. I also am affiliated with the largest and most respected franchise Consulting Group in the industry called IFP G International Franchise professionals group, we have a portfolio of over 540 of the best franchise brands in the industry. I tell my clients that I don’t have a dog in the fight when they come to see me. I’m not a broker that represents a fruit, a few brands, and I’m trying to sell people, I don’t have a sales background. So what I do is listen carefully to people’s lifestyle goals, financial goals, do they want it to be a legacy business for their kids? Do they want to move from where they’re living and go somewhere else? So once I clearly understand what people’s goals and motivations are short and long term, that’s when I do a deep dive into portfolio research. And usually I’d pick out maybe four or five opportunities to check off all their boxes. And that’s when I presented it to them.
Pierce
So tell us a little bit more about the franchise tailor. And what do you guys do?
Eddie
What we do is we talk to a lot of people that are either upset that they just got laid off, or are still working, but either want to kill their boss or just fed up with the rat race of corporate America where they feel like they’re swimming upstream. We also work with very successful people that want a second income stream, and are a little edgy and nervous about keeping their money just in the stock market. And I’ve learned that there are really good passive and absentee franchise ownership opportunities, so they can derive a second income stream. We also work with private equity groups. We even have a division of my company at the franchise tailor that works with Visa clients, people that want to come to America legally, and obtain either their E two, or EB five or L one visa so they can move to America legally and operate a business in America. Franchise ownership is a good vehicle that immigration lawyers like for them to consider because they’re all registered with the federal government. So there are a lot of different clients that I work with all the time. I don’t have one blanket mode of operation other than to listen very carefully to what people want, and most importantly, what they don’t want to do next. And my job is to at least try to get them to, to a place where they explore opportunities that make sense to them. And who knows the worst case scenario, I might introduce them to something in the marketplace, they didn’t even know existed.
Pierce
Sure. So when you help people consult through the process, understand their goals. Get them to find something they may want to invest in. You mentioned some passive franchises. Can you dive into that a little bit?
Eddie
Yeah, I mean, at the end of the day people, I sometimes you know, smile when I hear people say, ah, you know, I can do this on my own. I’ll just go on the internet. If you go on the internet and just Google franchising, you might get a migraine headache because of the massive industry. And without working with a certified franchise consultant like myself, there are many good ones. It’s like going into a vast dark ether that you have no idea what to look for. Because there are fully passive opportunities. There are semi absentee opportunities where you can keep your current job and maybe work on not in but on. So we look for technology for companies that provide you with protected software so you can manage your business from your computer and your phone and devote maybe 10 hours a week to study KPIs and work you know, directly with your manager once a week to make sure you’re on top of your business, but you’re not in the business itself. Those of us that have been doing this a long time know that portfolio brands know the different sectors There’s no what’s trending in the marketplace, especially now post pandemic. We even do territory and viability checks on certain businesses and sectors that work better where I live in South Florida than in Albany, New York or vice versa. So we provide a major coaching service to people, so they don’t make a mistake, and they have the ability to gather as much information of what might be a best fit for them or not.
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About Eddie Rodriguez
Eddie Rodriguez, CFC, is a 30+ year successful, serial entrepreneur, and has been a Certified Franchise Consultant for over 15 years. Eddie is the Founder/CEO of The Franchise Tailor, a franchise consulting group that helps people find their best next life via franchise ownership. We find the best fit opportunities for people looking to take charge of their destiny while seeking more freedom and a better work-life balance. Eddie began his entrepreneurial journey in the fashion industry and after working for big Companies, started his own business, Wilke-Rodriguez, a very successful menswear brand which was sold globally. Eddie eventually sold Wilke-Rodriguez to an industry giant, The Men’s Wearhouse. Over 15 years ago, Eddie began his franchise consulting life to meet one of his goals of helping people looking to find a better professional life or a second income stream as a passive investor. Eddie is also an esteemed member of The Forbes Coaches Council; and,has helped hundreds of people find their best fit franchise to build their next best life via franchising. Eddie also helps successful local businesses become a National brand by franchising their business. In essence, Eddie loves matching people with opportunities that meet their expressed financial and lifestyle goals. Eddie is affiliated with the # 1 franchise network that represents over 500 of the best franchise brands in the US. Eddie lives in Miami, Fl with his wife, Kimberly. They have a beautiful daughter, Isabel, who is in College in upstate NY. Eddie loves outdoor activities like biking, playing pickleball and tennis; and is passionate about most sports, especially his beloved soccer.
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