“So by the time that 2008 comes, I don’t have an idea what’s happening with real estate. I just knew that a lot of people got hurt by that process. And I was lucky that I got into 2012. And I started getting educated in the best years right away during that time frame to invest in real estate. Yes, it was part lucky. But also it was about taking action for me and being willing to learn and make mistakes. Because for any real estate investor, if you don’t make mistakes, you’re not going to learn you’re not going to play big. And that’s something that for me was a little bit challenging. But literally, I come from an engineer brat background, the corporate world on a small island, and forwarded code to Los Angeles, California to learn how to deal with real estate escrow companies. So and learn how to put money together. Because yes, you make a little bit of money. But California is really expensive. And if you’re leaving here, and you’re starting, it is a little bit challenging to be on your own and trying to invest in real estate. So quickly, I learned that working with other people in real estate was going to be one of the key strategies for me to be successful and accelerate my results. But that’s a little bit about what happened with me in the real estate world.”
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How Do I Avoid Capital Gains Tax And The Why Of A Deferred Sales Trust With Jen Maldonado
Brett:
I’m excited about our next guest. She is a real estate expert. She’s a syndicator. She is a coach, she is an author, she is from the great state of Puerto Rico as well, is now in Southern California. And she’s going to teach us a little bit more about real estate investing and about how to take massive action and how to syndicate deals and really just build your dream versus maybe building just someone else’s dream. Right. And so this I’m excited to welcome our next guest, Jen model to the show. Hey, Jen, how are you doing?
Jen:
I’m doing great. What about you, Brett?
Brett:
Hey, better than I deserve. Thanks for being here. Would you give our listeners a little bit about your background and your current focus?
Jen:
Yeah, definitely. Well, right now I am that raising capital. That’s why I have been focusing on syndicating deals. But it has started on my let’s say corporate job when at some point in my life, I was going to get one of the biggest promotions, but I didn’t want that kind of lifestyle. And I ended up talking to my brother. And he recommended a couple of books to read about it. And as soon as I read, I call it the purple Bible and reached out for that dad book. I knew that real estate was my path. And I went to classes and got educated. And after that, I just jumped into action. I will say that right there. I remember taking my first two months of coaching and in my third month, my goal was to close a deal. And that’s how I started with a duplex in Burbank, California. That was my first deal where I bought my duplex with my 401k. But I didn’t have an idea about real estate at all. And for me, the closest I got into real estate before 2012 I was playing Monopoly with my dad, and probably we were in junior high school. So by the time that 2008 comes, I don’t have an idea what’s happening with real estate. I just knew that a lot of people got heard of that process. And I was lucky that I got into 2012. And I started getting educated in the best years right away during that time frame to invest in real estate. Yes, it was part lucky. But also it was about taking action for me and being willing to learn and make mistakes. Because for any real estate investor, if you don’t make mistakes, you’re not going to learn you’re not going to play big. And that’s something that for me was a little bit challenging. But literally, I come from an engineer brat background, the corporate world on a small island, and forwarded code to Los Angeles, California to learn how to deal with real estate escrow companies. So and learn how to put money together. Because yes, you make a little bit of money. But California is really expensive. And if you’re leaving here, and you’re starting, it is a little bit challenging to be on your own and trying to invest in real estate. So quickly, I learned that working with other people in real estate was going to be one of the key strategies for me to be successful and accelerate my results. But that’s a little bit about what happened with me in the real estate world.
Brett:
I love that what a story and what a journey and looking forward to diving into that. And I’m curious, though, before your success as a real estate syndicator, you know, operator, coach, author, who was Jen growing up, and not so much, just who but more. So I want you to think of the time when you were growing up, and maybe that gift that you were given. And in fact, I think we’re all been given a certain gift in this life, you know, at least one maybe, maybe a few. But what is that one gift that is the best gift? Maybe that you feel you’ve been given? And how does that help how you help people today?
Jen:
Oh, wow, that? That’s an awesome question. I was saying that one of the things that were given to me was the gift of putting people together and creating something great. It didn’t matter what we had to deal with. I understood the power of bringing people together. And when you do that, you’re creating teams, you’re creating communities, you’re creating syndications, you’re at creating. You name it, you’re creating solutions to Vegas, to the bigger biggest problems. And for me, real estate was about solving problems more than anything else. And I think that skill of leadership and understanding the value of people’s minds, hearts, and soul, allow me to not only raise at this point, for projects, probably like, at this moment, I think we are around $80 million. But it allowed me to do that. But also allow me to create communities like the renters-buyers that we are now 7000 members, women investing in real estate across Nate, I mean, nationwide.
Brett:
Amazing. Yeah. Amazing. I love that Jen. Yes. Being willing to learn and make mistakes is what you learned before. But then uniting people and bringing them together. is absolutely a gift, right? And sometimes we don’t know, we have this gift until we’re actually using it right for big challenges, right? You might know, you know, on a smaller scale, but then you go off on your own and you’re Oh, this actually, I can make this work to this gift can bless other people. I can bring everyone together, especially syndications, which can get kind of complicated, right, with money and wealth, and so $80 million. That’s amazing. With that, I’m curious. What’s the most rewarding part of what you do?
Jen:
Well, there are multiple of them, I’m going to tell you, the first one, when I started was to give back the shake to an investor because I never saw that amount of money. And the guy said the same thing. And I felt very proud that I played on that specific moment because I knew that this wasn’t only about the money that I helped them make. But also, we were about to change your life. These are people that were looking to do the same thing, I did leave my corporate job and become passive investors. And I was helping them to have more time to spend with their family. So that was one of the most rewarding things and the people like crying. And it’s like, especially for women, you know, we tend to be very emotional. It was an amazing experience. That’s one of the biggest rewarding things. But the second thing is, I have seen, for example, me teaching other people how to raise capital, how it has shifted their lives, their businesses that they become from not being able to do a one deal to do three or four people that we’re doing three deals to do now. 12 deals a year. So seeing that process of growth, and knowing that you put a seed that helps them grow as human beings, but also as really bad as real estate investors. That’s something that it’s hard to explain, but it just fills. Right. Right. It just fills you and you know that it doesn’t matter how much money you raise, how much money you make for other people, that filling doesn’t have any price. And I think that has been my driver, being able to plant that seed in multiple people’s life and yes, in the real estate arena. But what I teach them is literally how to remove from the mindset, concept, everything that is stopping them from getting what they want, and having good motivators to drivers to how do you do it technically because that’s really important. But that psychology first portion will be critical for the other 20% that I will be sharing with them. But that portion for me has been the most rewarding teaching and planting those seeds in their lives and businesses.
Brett:
That is so well said and you can write a book on that right there was so much value. There’s so much inspiration In this one, I make sure I encapsulate it. So it’s not just the money, right? It’s not just the deals, it’s really the transformation, that the money, which is a tool allows families to have, whether it be building wealth and giving to, let’s say, charities, or causes, or letting them leave their w two jobs right and, and be able to explode their passion for helping other people like that you’ve been able to do, right. And so and then the second part of that is seeing that growth inside of somebody, but I’m gonna coach them planting that seed helping to provide that 80%, which is the emotional, behavioral, psychological part. And the 20% is the head knowledge, right? You can go to Google and get that head knowledge, right, you can go to YouTube and get a lot of head knowledge. But it’s that connection as human beings and that ability to speak life and encouragement and help to break down those barriers, right, false beliefs, and challenges. That’s the most rewarding part. Is that a fair summary?
Jen:
Oh, yes, you encaptured everything that I was trying to say pretty precisely.
Brett:
Yeah, and I can see it because you said it well. And so thank you for sharing that. So now let’s shift a little bit more into the tactical now, I want to speak of the top three secrets that you have found for a real estate syndicator. And maybe a lot of our guests are, more probably the three to 10 deals, right. And they’re looking to maybe scale to that 9, 12 or 15. Right, they’re typically high net worth individuals very successful on commercial real estate for years. So walk us through that scale for let’s say, that person who has three deals and wants to get to nine or 12, what’s the top one, two, or three things they can do right now?
Jen:
Yeah, four to three to ten. The first one is, this is the time to really nurture your relationships and create a lead generation system with different investors. This is where you really want to start establishing the systems that will allow you to scale up when you start getting into the big funds over $200 million. So there are different ways on how you can get those leads, right? There’s a lot of ways that you can educate and people will be attracted to you that you can connect with people that you can get in touch with the investor that you are looking for because it will be critical that you have very clear who is the investor that you’re looking for. Because there will be different levels of investors, different experiences, accredited and non-accredited, that you will have to define but that will be the first thing. The second thing is, I will say, how do you present your deal. So now that you bring all of those potential investors that they’re interested, they have the money, they have the experience? How do you share your deal? So it’s pretty straightforward. So there you have to educate yourself on how to be persuasive, how to really deliver the message, and make it very clear. So you can create not only certainty, credibility, and deliver what is the deal about but also this is where people start seeing you as an expert on what you do. And that portion of learning how to pitch a deal, how to execute, and the steps between them will be very critical to really start shifting from three to 10 deals person to start pitching to the millions of dollars. And that’s, that’s right there a really key success. And even what you put on that pitch will be critical. And who you’re speaking to, when you’re speaking to someone who normally invests 100, grand, or $100,000. And they have a certain level of knowledge in real estate is very different than when you go to a family office. And if you don’t have a deal of $10 million, don’t talk to me. It’s very different from the information contained. And I will say the other three most important elements that most even most sophisticated syndicate syndicators forget, it’s as simple as keeping a healthy relationship with the investors. And what does that mean? I’m talking about constant communication. I’m talking about delivering the information of the progress and how things are happening. But also understanding that the people behind the money are still people too. And if you don’t consider them and do build those relationships, then you’re going to be missing out on upcoming opportunities. Remember that raising capital is not about one date. And that’s my concept. This is about creating an engagement and a commitment or a marriage, right. This is where you find your, your partners. This is where you find maybe your money for many, many years to come for many deals, and they forget about that. So I think those are the three key elements that have helped me scale up so quickly. The first one lead generation, the second one delivering that message, that deal and the third one, keeping those healthy relationships. And it doesn’t matter if you’re in the three to 10 or if you’re in 100 million, still the same concept. It’s just the information and how you deliver will be very different. I will say that that’s the main challenge there.
Brett:
Absolutely love that. And so well said, building the systems, getting the clarity in education, making sure you’re defining your ideal customer or client or partner, right, making sure that you’re speaking to them on their level. And then making sure you’re maintaining this healthy relationship realizing that yeah, this isn’t just like a one time you know, transaction. This is a long term relationship and seeing it not just like a date, but like a marriage, right? Because you’re going to be serving their family, and you’re going to be partnering with them. And so taking that mindset will help to keep the health of the whole syndication the whole deal. So is that a fair summary?
Jen:
Yeah, that’s a pretty fair summary. I tried to keep it simple. I mean, we can get very technical, but I think a high-level overview helps a lot of people engage with and meet other professionals that can help you with how to.
Brett:
Absolutely, yeah, we’re all using our gifts and talents and then working as a team to move the mission forward for every company. So that is awesome. So would you break down also to maybe your syndication coaching, right, so far? I’ve seen Yeah, well, that’s cool. I’ve been owning three to five properties. Well, what does that look like? Practically speaking, I get the why behind it. But what would Jen be able to offer me for syndication coaching?
Jen:
Well, for me, it’s pretty simple. And here’s the first thing, this is not about me, this is about them. I teach them that psychology is from removing the limitations in regards to money and using other people’s money. That right there opens a completely different door for a lot of investors, especially for those who are between the three and 10 properties, because some things are limiting them. But then the other part that I focus on a lot is how do you pitch the deal to the level of investor that you’re going to be speaking to? And how do you bring your resources together? Who are your key players to help you succeed in structuring these deals and keeping those healthy relationships? I’m talking about lawyers, syndicators from other levels, financial advisors that can help you with your specific structures, right? We’re talking about Delaware statutory trusts, if we’re talking about index accounts, insurance, cash value insurance policies, that’s a very specialized thing, how do you use these tools? So I walk over that and teach you the different ways that you can do this and give you access to those experts? Because, you know, if you don’t have the access, and how do you make it happen? So in the program, we start with you your needs, we teach you the fundamentals of raising capital, and then how do you build those relationships? What happened after they wire your money, and it’s just a comprehensive program that covers the psychological thing and how to.
How Do I Avoid Capital Gains Tax And The Why Of A Deferred Sales Trust With Jen Maldonado – “The tax on capital gains directly affects investment decisions, the mobility and flow of risk capital… the ease or difficulty experienced by new ventures in obtaining capital, and thereby the strength and potential for growth in the economy.” – John F Kennedy
Brett:
Love it. Yep. And I found that if you can find an expert, who’s just a few steps ahead of you, this helps you to get through that barrier, that’s there’s blocking that’s just stopping you’re blocking you, you can open up a whole new world, and that’s certainly a big one, right is helping to, or investing with other people’s money. And alongside partnering, right, and doing deals, it can really open up the door forever, because not everyone is the best operator, or the best, or the best, you know, raising capital or, or finding and brokering the deal or, or you know, selling the deal. It is all these, you know, the attorneys, all of this is basically building like a dream team around you right and bringing in trusted folks. And then if you’re working with Jen, she can help accelerate that, right? Because she already has the Dream Team, right. So she’s like, Hey, come on in. We’ll also coach you on how to do it as well. So is that a fair summary, Jen?
Jen:
Yeah, that’s a fair summary.
Brett:
All right. So let’s move on to a little bit about the challenges of capital gains tax, we touched on it in the brief interview. For those who have listened to us a quick 10-minute interview on our Facebook page, you can go to Capital Gains Tax Solutions, and look that up. But that being said, Jen, what’s the biggest frustration you or a client or a partner has had when it comes to capital gains tax deferral, and this time, maybe focus it on the syndicator? Right? How do you, Jen, if someone’s coming in with 1031, A: can you make that happen? or Why can’t you B: when you sell your deal? And you come to you know, you’re finishing it out? Are you paying their tax? Walk us through those challenges?
Jen:
Definitely. You did touch on that topic, which I think is one of the most critical. I get a lot of investors that they’re trying to get from one property to another one and then 1031 exchange. And I have to tell you that the biggest challenge is the timing for DS instructors. They want specific properties, specific details. And there are times that I can work with my team and put something together that aligns With that, and I can bring an expert to help us to structure the deal. But what happened most of the time is some of these investors called me a week before. They’re about to close or after they close. And at that time it was like, I can’t do anything for you right now. So there’s, there are different things that happen there. But I think the biggest challenge is timing. In regards to planning, when you’re going to sell a property, you have to do some ahead, planning, you have to plan ahead of time. And that includes the tax advisers that include someone to talk to someone, you know like you’ve read, they can give you a call, contact you, they, they should plan for a 1031 exchange. So it’s not, it’s not as just do it right away. But my biggest challenge was being that timing and having to work something with a 1031 exchange expert. And sometimes I cannot help them. And what I ended up doing is recommending them to other bigger funds with some relationships that I have, that include Delaware statutory trusts and DSTs. So that can help them because at that time, it might be too late for me. But in syndication, one of the biggest challenges has been that moment when I’m allowed to fund everything, and suddenly they told me three days before that, by the way, this money is coming from a 1031 exchange. And that time is like, I suppose to reach 10 investors and see if they can agree for these 1031 exchange, what are you doing? So I learned the lessons pretty quickly Brett on asking where the money is coming from right from the start, it was one of my rookie mistakes, right. And I learned how to do it by sending the letter working with a 1031 exchange expert. But definitely, I think that has been my biggest challenge, that timeframe that they don’t give me enough time to be able to execute properly. I have found some proactive ways to deal with it. But yeah, I will say that’s it.
Brett:
Excellent. That’s a great answer. And thank you for sharing that. And then I’m curious about the exit of it as well. So when you’re ready to sell the deal, let’s say you bought it for 5 million, you’re selling it for 10. Are you doing 1031 at that point? Or are you sending each individual their portion? Everyone’s paying their tax?
Jen:
No, it depends on the project, right? I want to know about them. And what is that they want to do? If they want to stay in the projects, we can do a 1031 exchange structure with other people, some of them, you know, we have to talk to the tax advisor and the 1031 exchange expert to figure out if it’s doable or not. Mostly, if we’re going to do a 1031 exchange, we have to come out with everyone. And we might have to bring someone to cover that person that doesn’t want to be in, right. So it becomes very labor-intensive to replace investors in order for us to do the 1031 exchange. And one of my favorites for those is when we have a deal. I haven’t done opportunity zones very often. But when I have an opportunity zone or a DST or any of those, then right away, I’m looking for those 1031 exchange people.
Brett:
Got it! Absolutely. So just encapsulate what Jen is saying too, is sometimes you can get people to replace, right? The whole entity imagines 10 people, right? And so sometimes if someone or two one out or one wants out, you get someone to replace their spot. And then you can continue the exchanges with Jen. But sometimes you can’t. And that’s where some of the syndicators were like, there are too many people that are bailing on us too many who don’t want to do 1031 or whatever, right? So they end up just all paying the tax what they don’t realize, with the Deferred Sales Trust, which is, by the way, not a Delaware statutory trust, you can put each individual into their own individual trust for all the tax, and then guess what half of them could pay the tax or the other half could just, you know, do the DST. And then they can also put that money back into the next real estate deal via an LLC, which I know is probably music to your ears, Jen because it doesn’t involve an exchange or like, oh, you’re invested with an LLC. That’s simple. That’s how most of my investors do it. Right. So that is powerful as well. Any thoughts on that? Or does that make sense?
Jen:
Yeah, no, that’s pretty simple. I mean, I think people who are passive investors, need to define how long they want to sign up for a stay in a project. Understand the different exit strategies. That’s the most critical for me, I always start with the end goal in mind and talk to people like you other 1031 exchange first that can guide them on how they can get there. And I think that’s, that’s some of the things that have been very successful for me and working with my investors when they get to talk to me. We just do those conversations, because then I need to connect you with them or other experts that can help them trace the path of how it looks like so they can keep the wealth in the family and not give the money to Uncle Sam.
Brett:
Absolutely, yeah, which no one likes to do, right? Because they’ll waste it away pretty quick. That being said, Have you ever had somebody who was in a failed 1031? In other words, they had already identified their 45 days had passed, and they call you like, Jen, I didn’t identify your project. Can I get in? And what do you say to them then?
Jen:
No!! Too late, too late.
Brett:
So used to be too late. So I just want to let everyone know, we just say to fail 1031 exchange in Georgia $7.6 million multifamily property 128 units, and this gentleman has bought and sold properties for 30 years, he actually lives in Northern California. And he was faced with 1.1 million in tax. Okay. And so he has passed this 45th day, he did not identify the Deferred Sales Trust, you don’t need to, but he was able to save his failed 1031 and move it into the deferred sales trust. And now he’s actually with that apartment syndicated right now he put $2 million into a hard money lending fund. And in the meantime, they’re gonna be looking for multifamily deals at a discount in the future, but all tax-deferred Jen and so for the listeners, we can save a failed 1031.
Understanding that the people behind the money are still people too and if you don't consider them and build those relationships, then you're missing out on upcoming opportunities. Remember that raising capital is not about one date -… Click To Tweet
Jen:
Yes, so when we start chatting about these Brett, I feel like such a relief because now I have a way to help those people that call me too late. I can say hey, Brett, you know, a reliable resource. Can you help them out? Very important.
Brett:
Thank you. Yeah, that’s and that’s and then likewise, our goal is to turn around and then say, hey, Jen is a great person to invest with right up to 80% of the funds can be used to into commercial real estate syndications with yourself or with partners The next day, right. And so it’s a beautiful way to raise capital. We just did a deal a Cupertino deal as a single-family home, which is also interesting, too, right? Because single-family primary residences don’t qualify for 1031. Yeah, so most syndicators, the primary homeowner sells the $3.1 million house, they pay all this tax, and then they show up with the money. But instead, they can use the DST and then have all that extra. So it’s kind of like 1031, wanting from a primary into investment property also works for businesses. We also do in a cryptocurrency deal. We’re doing a horse deal, and Kentucky, any highly appreciated asset, but 1031 only works for an investment property, right. So it’s a very small sliver. But now as a syndicator. You can open up your whole world to all of these other highly appreciated assets, which guess what most people want to be in multifamily, mobile, home parks, senior housing, those types of investments, hotels, but they don’t know how to get there without paying all the tax. So the deferred sales trust is a solution for that. But enough about that commercial if you’re interested go to capitalgainstaxsolutions.com. But in the meantime, Jen, are you ready for the lightning round?
Jen:
Yeah!
Brett:
Okay, awesome. Here we go. Knowing what you know now, Jen, if you could go back to your 25-year-old self. What’s the one Golden Nugget? You would make sure you told yourself to do?
Jen:
25? I should have started investing earlier in real estate.
Brett:
Simple, right? Yeah, I would say that’s the same thing I would have done. Excellent. What is the one book you’ve recommended or gifted the most in the past year? And yes, it could be your own book there.
Jen:
Well, I love my book but I think the one that shifted my perspective from a high-level overview was Think and Grow Rich.
Brett:
Excellent. And by the way, tell us about your book too. For those who don’t know the book that you have for everybody?
Jen:
Yeah, definitely. I have this book. I read it with a couple of badass women and we teach women some tips on how to invest in real estate so we give them different perspectives on how we started and which are our specific expertise. So I’m people love it and we have a bunch of guys that they say oh my god, I love the book.
Brett:
Yeah, guys, gals, it doesn’t matter you guys pick up a copy. Number three, give me a digital or mobile resource, please that you recommend for your business?
Jen:
For the business in which area?
Brett:
Doesn’t matter. Just get a digital mobile resource that you recommend for the business?
Jen:
Uhm, you know what? a digital resource. I love my REI BlackBook. It’s a CRM system, I get to connect. But my favorite, okay, let me take that back. My favorite is bannerseason.com because I get to send really cool things to people and when I’m building that relationship, I get to send them things in the mail and they get to you know, remember me all the time. So bannerseason.com
Brett:
So, bannerseason.com. Perfect, favorite leadership quote or theme that you try to live by.
Jen:
Uhm, one that was very impactful for me was from Jim Ryun. He says that “Motivation is what gets you started and habit is what keeps you going”. That really, you know, nail it for me.
Brett:
Love it. Love it. So well said, What are you curious about right now?
Jen:
What’s going to happen with the entire situation with Feds printing money without any restrictions now? That really scares me.
Brett:
Absolutely. How do you stay centered after all of your success after everything you’ve learned? And we’re winding down here, this is the last question here. You know, the wealth, the ability to impact others, you know, your whole journey? How do you stay centered on your values? And then also stay encouraged to reach for new goals?
Jen:
Yeah, that’s a great question. I think one of the things I have done that not only created motivation for me but keeps me centered is writing the story of who I want to be as a human being more than anything else. and spending time meditating on that. And how does it look? How does it look like out there, and the different areas of my life from the physical, a spiritual portion to the finances, the career to the inspiration to other people? I will say that it’s what really keeps me centered.
Brett:
Love that visualizing and writing the story right and reminding yourself of, Hey, who do I want to be and striving for that? Excellent. And then for our listeners who want to get in touch with you, Jen, what’s the best place for them to find you?
Jen:
Well, definitely I love when people join Investing with Jen on a Facebook group because I get to share some of the things that I’m doing personally and also from the business perspective. They can also reach me at Jen@jenmaldonado.com. Or my website is JenMaldonado.com And I have a new YouTube Channel cash to spark that it’s been launched this week, and I will be sharing a lot of this information about raising capital.
Brett:
I love it. Well, Jen, I want to thank you for being on the show. sharing your ideas, deal stories, inspiration, expertise, so inspiring for everybody. I want to encourage you to reach out to Jen. If you’re looking for commercial real estate syndication coaching. If you’re looking to get into real estate, take some action here or some inspiration, all of the above. And also thank our listeners for listening to another episode of the Capital Gains Tax Solutions Podcast. As always, we believe most high net worth individuals and those who help them struggle with clarifying their capital gains tax deferral options, not having a clear plan is the enemy and using a proven tax deferral strategy, such as the Deferred Sales Trust such as 1031 exchange, such as opportunity zone is the best way for you to grow your wealth. Hey, with that, please take some massive action and share this subscribe rate review that really helps us to help people defer capital gains tax and build more wealth. Thanks so much.
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About Jen Maldonado
For the past decade, Jen has been recognized by Fortune’s Top 500 companies like Johnson & Johnson and Nestle as a continuous improvement business expert and high-performance leader. She managed and led challenging projects as an engineer resulting in millions of dollars savings in short-time periods. In 2012, she decided to take a leap of faith and changed her career trajectory to become a real estate investor.
After her first year in real estate investing, Jen found her passion for raising capital. She successfully raised capital to fund real estate equity projects, acquisitions of non-performing notes, rehabs, multi-family units & other private loans that totaled $65M in assets. In 2015, a Huffington Post Journal interview recognized Jen as an inspirational and revolutionary real estate investor, consulting business owners and entrepreneurs to reach their full potential by tapping into owning their power and create wealth through real estate.
As one of the executive leaders and speakers of WREN Inspires (fastest-growing nationwide women’s real estate network), Jen has impacted the lives of over 2,000 aspiring and professional women real estate investors. Jen has been honored with the National Association of Female Executives (NAFE) award “Women who Rock 2020 in Los Angeles”. Her influence as a capital raising strategist, while mentoring women to develop high-performance skills in real estate, earned her two consecutive nominations as Corporate Advocate and Rising Star at the 2016-17 Women’s Summit lead by Los Angeles Business Journal.
She’s a co-author of the 2019 book “You Got This! – Tips for Women Who Want to Rock at Real Estate Investing”, which was ranked a “#1 New Release” on Amazon.
Jen’s skills allow her to discover hidden performance assets, untapped markets and creative ways of identifying opportunities. In today’s competitive real estate markets, Jen has consistently found opportunities that net 10 – 20% returns for her investors. Currently, she is developing multi-units with her partners and actively developing affordable housing for veterans.
As a speaker in podcasts, radio shows, real estate clubs, events, universities and workshops, Jen delivers powerful, inspirational and transformational messages to nationwide audiences of entrepreneurs, corporate professionals, college students and women’s groups. Her topics include real estate investing, raising capital, financial intelligence, leadership, influence, business systems, and high-performance teams. Jen draws from her professional and business experiences, utilizing relevant and practical information. She leads the audience both emotionally and logically to create shifts they need to excel and thrive in their work and lives. Jen continues to inspire and be a guiding light by authoring books and speaking about women’s causes in the fields of real estate, self-help, self-care and community.
She is one of the founding members and Executive of the Women Real Estate Network (WREN Inspires). As a pioneer of the first chapter WREN, Jen’s mission is to help women achieve their real estate goals further faster with savvy real investments in real estate.
