Vikrant Shaurya, the dynamic CEO and Founder of BestsellingBook.com, and a true literary powerhouse. With two #1 bestselling books under his belt – P.O.W.E.R: The Success Mantra, and How to Write a Bestseller: Become a Bestselling Author, Attract High-Value Clients, and Skyrocket Your Authority – Vikrant has taken the book industry by storm.
Recognized by the National Academy of Bestselling Authors, Vikrant is the go-to expert for all things eBook publishing. His expertise has earned him a massive following on Quora, where he’s the most-viewed author in his field.
Episode Highlights Here:
Vikrant
You have to have a really professional book cover with really great formatting. What is the number one secret to writing a best selling book? There’s not just one secret actually, there’s so many things involved, or there’s so many recipes. Honestly speaking 10 years ago, it was way easier for authors to become bestselling authors, but now, the competition is high. The money that you will be spending in the ad spend in marketing is actually increasing a lot. So, there are so many steps involved. I see that to make the book a bestseller and to make the book really successful not for a very short time, but for a long time is therefore a very major pillar in making the book bestseller and sustain it on bestseller for a very long time. And I see that the marketing of the book starts from the production phase from the beginning itself. And the product itself is very, very important. And over here, the product is the book, you have to write a really, really, really good book, you have to understand what exactly your target readers want, what are their pain points, what are the problems they have in their life or in their business. And then you have to solve that problem in the form of a book in a very easy to read and engaging structure. And once you write the book, this is the first pillar product, which is extremely important. The second pillar is packaging. Exactly how do you package this book and packaging includes book cover designing, interior designing, formatting of the book, author by your book description, author picture means you have to make this book very presentable. Right, we have heard this several times that don’t judge a book by its book hour, but people do judge a book by its cover. So you have to have a really professional book cover with really great formatting. And then the third phase is publishing, right? Publishing is not very complicated. Now, with the help of self publishing, it becomes easy. You can go to Amazon Kindle Direct Publishing, or you can go to Ingram Spark, there’s so many platforms through which you can publish the book. And then comes a promotion. Right. And in promotion, again, there are two different types of promotion. One is on page SEO off on Amazon, you have to play with keywords categories, you have to Amazon is like Google, you have to find out the right keywords, people are typing in the search bar, and you have to integrate that in Title, Subtitle description. And when you are uploading the book, it also asks for seven keywords, you have to use the Use keywords, and then comes the Off Page promotion. And I have seen that nowadays, getting on podcasts is one of the best ways to promote your book. So usually these hosts ask you a question about exactly how people can find their book. And it becomes very easy for authors to sell more copies using podcasts. So these are the four pillars I’ve seen. I’ve seen that it is working. That should be in the place to make the book number one bestseller
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About Vikrant Shaurya
Vikrant Shaurya is a visionary entrepreneur, #1 bestselling author, and the Founder and CEO of Authors On Mission. With an unyielding passion for books and storytelling, Vikrant embarked on a mission to revolutionize the publishing industry. Under his leadership, Authors On Mission has thrived as a comprehensive, 100% done-for-you service that has empowered over 500 authors to transform their ideas into bestselling books. Vikrant’s expertise lies in streamlining the book creation process, where his innovative approach combines the use of his hybrid ghostwriting methodology, the Angel Writer, with cutting-edge marketing strategies. This not only ensures a unique voice for each author but also guarantees bestseller status. As an industry thought-leader, Vikrant is committed to excellence and innovation. He believes that books have the power to change lives, and through Authors On Mission, he is not just creating books; he’s changing lives. Vikrant is also an advocate for sustainability and aims to make Authors On Mission an example for eco-conscious business practices. He is continuously exploring new frontiers, including the integration of AI in publishing, and is eager to collaborate with like-minded professionals to drive positive change within the industry. His goal is to create a legacy that inspires authors to share their stories and knowledge, and in doing so, contribute to the enrichment of global literature and education.
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