Jason Kay – “When I was in kindergarten, my father started to lose his eyesight. Growing up with someone facing the challenges of a severe handicap has definitely shaped me – it made me appreciate what I have and instilled a strong desire to want to help others.”
Episode Highlights Here:
Jason
All these questions uncover the values. And that then helps the client move forward, which is ultimately what everybody wants, because they’re not calling you to waste their time and your time and go, Hey, I’m thinking I might want to, it’s no.
Brett
As it pertains to sales and negotiation, what are the values that we’re trying to uncover for the potential client that we’re looking to help?
Jason
So I was looking at values as motivations, specifically in terms of buying a home? What is causing them to want to buy a home? Are they moving? Do they have a start date are is their family expanding? So it’s asking those probing questions, and it’s no different when I’m working with an investor either. It’s like, okay, what sort of ROI Are you looking for? Are you looking for a specific geographic location, specific type of home. So this one is going to be used for a secondary purpose, such as a vacation home, or a place where I can come and visit my kids while they’re attending school? So asking all these questions, uncovers the values. And that then helps the client move forward, which is ultimately what everybody wants, because they’re not calling you to waste their time and your time and go, Hey, I’m thinking I might want to it’s No, by the time they pick up a phone or something like this that weighs 500 pounds, it’s why are they calling you? And that’s what you’re looking for? Absolutely.
Brett
And so values the way that success coaching and Eli, Eli, C, H, Aug. pH defines it are and what Jason is saying is that what’s what’s important to us on a deep, subconscious level, and so to Jason’s point, if someone’s picking up the phone to call or reach out to you, they have a problem or challenge or looking to move past and sometimes we have to uncover and least under definitely understand what the values are. And so they’re, they’re high level, general generalizations that motivate us. And our values you two things for us, they dictate what we spend our time on. And they are a filter through which we judge our actions and our other people’s reactions, right? So they’re, they dictate what we spend our time on, I think Jason goes like this, show me your bank account, right? And I’ll show you what you value, right? Your calendar and what you budget your time for, and I’ll show you what you value. And so these are the two things and so if you’re looking to help your potential client or a prospect, you really need to understand their values, what they value, so that what you can provide can be of value right? In other words, solve or move forward in and build on their values.
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About Jason Kay
Since 2013 Jason has been honing the skills to provide you with one of the best experiences in selling or buying your home: one that is as smooth and as stress-free as possible.
Prior to real estate, he spent 18 years as a mechanical engineer in product development, project management, and technical sales culminating in 35 granted patents. During this period, he worked for several startups, mid-sized, and large corporations, such as Bell Labs. As a trained engineer and PMI-accredited project manager, you will find that he can help prepare you for what to expect and when it should happen during the transaction, which will remove your anxiety and uncertainty in your home purchase or sale.
In addition he can also help you understand the mechanics of how a home works, in addition to helping you see the possibility of owning the home of YOUR dreams – by suggesting renovations that result in the most ROI when selling their home; or when buying, what modifications can be done while working within the building & zoning requirements in addition to the expertise to help select the home to become their dream home.
He bought my first home at age 23. Since then he’s averaged buying a home about every 5 years, so he knows first-hand what buyers and sellers go through – both as a broker and a consumer. He can help turn the frustrations of the system and lack of inventory to your best advantage… In some cases, win the home of your dreams when 10 other people want the same home, and in other cases get the home potentially for below market value. He has owned fixer-uppers, rental properties, single-family homes, townhouses, condos, new construction, and everything in-between and can help you navigate what is best for your unique situation based on his wealth of personal knowledge and access to information when he doesn’t know the specific answer.
When not at work, Jason enjoys cars (especially tracking them), which includes coaching teenagers car control and accident avoidance with Street Survival as well as volunteering as a safety and corner worker with Rocky Mountain Vintage Racing. Additionally, He’s taught mogul skiing to the physically disabled with Crested Butte’s Adaptive Program. Besides all that he loves skiing, hiking the backcountry, and cooking – but not all at the same time.
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