Emmy Sobieski, CFA, author of $100M Careers, is COO of Performative Speaking and COO/co-founder of Competitive Storytelling, Inc., aiding founders in sharing impactful stories. With 25 years of institutional investing experience, managing up to $6B in assets across diverse strategies, Emmy is also involved in renewable energy projects as a manager and co-founder of GMR. A regular panelist and keynote speaker on various topics, Emmy holds a USC MBA and a BA in Economics from UCSD. Additionally, Emmy has achieved notable athletic successes in dressage, sprinting, and bodybuilding competitions.
Episode Highlights Here:
Brett
Amazing. So having a mom that instilled in you independence, strength, success, exceptionally being exceptional, she does well, Lifetime Achievement Award. Absolutely amazing. With that in mind, let’s dive right into what’s the number one secret to building a $100 million career?
Emmy
I call it the three B’s and it’s breaking, build equity, and breakout. And the biggest mistake that I see. And so obviously, the biggest key to making that 100 million is to avoid this mistake, which is to stay in the break and get too comfortable in the break in phase and start building equity too late in your career. And so that’s really, you know, the biggest key is, is that plus picking the careers that you where you actually have the chance to make 100 million.
Brett
Okay, so that’s pretty succinct there. So it’s the three B’s breaking build equity break out and the number one hinder in sales like people think too much time and energy staying in the break in and then too late to building equity. So what’s maybe telling a story may tell the story of two paths, right? And maybe some clients that you helped, and maybe those that you’ve seen that perhaps are not taking action with these two things. What does that mean when you say stay in the break in for too long?
Emmy
Yep. So let’s even take A famous example that people all know, Peter Thiel, the head of the Founders Fund, one of the founders of PayPal, he’s a billionaire, he’s super successful, you would think, wow, you know, he’s somebody that I want to follow. And you listen to him speak. And one of the funds that he’s created is to give kids $100,000, to let them quit college early, and start and start a startup. And, you know, one of the famous ones that he that that one, one that was was Vitalik Butyrin, the creator of Aetherium. And so you think, wow, you know, this, this guy’s great. But he regrets having gone to, you know, he graduated college, and then he went and got his lit law degree at Stanford, he got a Stanford MBA, then he worked two years in a law firm that he worked as an investment banker, finally started PayPal, compare that with Marc Andreessen, who built his own company, while he was still in college, and two and a half years after college, he had already IPO his first company. And so you know, they’re both billionaires. But when you think about it, Peter Thiel spent too much time in his own mind. And also, you know, just if you compare it to other super successful, brilliant people, spent too much time and in the breaking in phase.
Brett
fascinating, fascinating, fascinating. And so I’m curious, like, I mean, obviously, we’re, it’s some of it’s built into us, right, we’re taught to go to college, we’re taught to get the degree, we’re taught to, you know, go to law school, or whatever it is all of those things, that traditional traditional ways of doing things. And what’s the, I guess, best kept secret to helping, you know, either parents who are teaching their children or anything themselves to to reach out and be independent and to take risk and go for it be an entrepreneur.
Emmy
So the number one thing that I’ve heard from all of the people that I’ve coached, as well as those that I’ve mentored earlier in their careers, is they didn’t even know these paths existed. Right? They didn’t even know that they could go after this, the big money, they didn’t know how to become a board director. And so most people that I speak to are in their 50s, saying, Hey, I have this great advice I want to get on board. Well, frankly, it’s too late. Because you need the people who want you on their board, because you’ve grown a company from 20 million to 100 million. So you’ve got that p&l experience, and then they want to grow their company from 10-20 million to 100 million, and then they get you on your, on their board. And so a lot of these careers lead to 100 million. And there’s something also that I call the money flywheel that you want to get in the center of, but a lot of them you need to know early enough. And so you need to know that you that, that that’s something that you’ve got to do, right, you need to know that you need to move from breaking into building equity and you don’t, don’t just start getting more and more comfortable in the in the career that you’ve initially broken into that, that you need to get over your fears and make that move. But you can’t know that you can’t fight your fears. If you don’t know the path and the map of where you’re moving to next.
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About Emmy Sobieski
Emmy Sobieski, CFA, the author of $100M Careers, is currently COO of Performative Speaking and COO and co-founder of Competitive Storytelling, Inc. both of which help founders with world-class ideas share their stories to change the world.
Emmy previously co-managed the #1 ranked Nicholas | Applegate Global Technology Fund in 1999, up over 495%. Emmy’s institutional investing experience includes 25 years working for investment firms representing diverse strategies (aggressive growth, momentum, value), asset size (responsible for up to $6B in assets), and type (mutual funds, RIAs, insurance cos, hedge fund). Emmy is a manager and co-founder of GMR (developer of utility-grade Solar, Battery, and Wind farms), former co-founder, executive, and advisor to multiple funds and startups. Emmy is a regular panelist and keynote speaker on Web3, Privacy, Payments, ESG, and AI.
Emmy is a Chartered Financial Analyst (CFA), and has a USC MBA and a BA in Economics from UCSD. Highlights of Emmy’ s athletic accomplishments during the 25 years as an institutional investor include multiple national and global rankings in dressage, culminating in 2005 with a 9th place in the US trials for the World Cup Team, Silver in the 2017 US Masters Championships in the 100-meter and 400-meter dash (50-55 year old division), 2017 AAU North American Champion Women Overall Physique Division (bodybuilding, all age groups). Emmy has placed in the top 3 in her age group in both marathons and ultramarathons.
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