Ben Heath is a leading voice in digital marketing and the founder of Heath Media, a UK-based agency recognized for driving exceptional growth through strategic Facebook and Instagram advertising. Known for his practical insights and results-driven approach, Ben has built a global following by teaching business owners and marketers how to harness the power of social media ads to scale profitably. His work bridges the gap between strategy and execution, helping brands unlock consistent, measurable success in the ever-changing world of online marketing.
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Brett
Before we jump into this episode, I want to invite you to join our community to help you become a better steward scale to billions and ultimately give more or all of it away. All I want you to do is to click the subscribe button right now. I love your support. It’s incredible to see your comments and were just getting started. I can’t wait to go on this journey with you. Thank you so much for subscribing. It meansthe world to me. Hello everybody. Welcome to the build the buildings podcast where we guidesuccessfulentrepreneurs and business owners on their journey from millions to billions. We believe that the key to scaling and compounding your wealth and life starts every single day with a mindset and practice of stewardship over ownership and applying billionaire biblical principles. Each and every guest on the show is an entrepreneur, millionaire, billionaire, and they share their expertise with us, wisdom again so we can scale compound our wealth and life, so we give more all of it away. My name is Brett Swarts. I’m excited about our next guest. He is a juggernaut when it comes to all things paid advertising. In fact, Heath media, the company that he is the founder of is the most sought after digital advertising agency in the UK, and don’t worry, he’s also serving all of us, US citizens as well. He’s got tons of cool wisdom he’s gonna share with us today, and over the last 15 years, he’s built one of the biggest communities advertising spaces with over 700,000 people across YouTube, Instagram, Twitter and Facebook, so much more. Please welcome to the show with me. Mr. Ben Heath, Ben, how we doing?
Ben
I’m all good, and thank you very much for that intro. I hope I live up to it.
Brett
Oh, for sure. I believe you will in the meantime. Or to get us started, would you give us a little bit more about your story and your current focus?
Ben
Yeah, so backgrounds would be I first started marketing things as a necessity, having started various sort of side hustles. But this is before side hustles were popular, trying to sell various products and things like that on eBay, Amazon, and realized no one’s going to buy these things unless I actually know how to market them. So, sort of bought a few online courses like this is like 2009 learn how to how-to do a bit of stuff. And my mum, who had an interior design business at the time, said, if you know how to get leads, can you give me a hand? My business really needs leads. So, I ran some campaigns for her. They worked, did that for a little while, and then realized I had a skill that I could sell to other businesses. And then I started my marketing agency, so that’s more than 10 years ago now, and then sort of bumbled along for many years, like a lot of people do, struggling trying to get enough clients to make it full time initially, and then things sort of really started to click around 2018 I started to become a name in the space making a lot of content on Facebook and Instagram advertising, and it’s got a lot of clients from that able to build a more successful agency. And then, as these things often do, it’s like a compounding effect from then on, right? You build your personal brand, gets you to clients, great clients, you can talk about them, helps with the content, builds, you know, make a bigger name for yourself. And round and round it goes. So, I
Brett
will momentum, right? And momentum is more powerful than all of our resources, leadership and strategy combined, and once you can build it, it absolutely explodes things. So, tell us, what’s the number one secret to building momentum within advertising,
Ben
there’s normally, I’m quite a big believer in taking big swings, because there’s lots of advertisers that focus on the small, little incremental improvements, and there great. Like, I have people like that that work for me, and as part of a team, there fantastic. But you always need someone there to be like, Okay, are there things that we can do that can double the return on investment were getting with our ads, which will then allow us to 5x or 10x ad spend so often that’s going to come down to thinking a little bit outside the box, being very creative with your ad creative, and coming up with something a little bit different. We typically see the companies that just absolutely fly when it comes to paid ads. They normally have a breakthrough moment. So, they normally have an ad that just absolutely crushes and were like, okay, we can really scale this aggressively. We can acquire a lot of customers, we can establish more presence within the market, and then after that, we can iterate on that, create ads that are similar, and
Brett
what’s in our own way a breakthrough, and what’s in our own secret to creating a breakthrough moment. And give us an example of one.
Ben
So, I think the most important thing is don’t be boring that would Don’t be boring. That would be where so many businesses when there not as experienced in online advertising, they want to play it safe. They want to do what they’ve done elsewhere. Often this business owners themselves getting involved. They’re not the type of people to really like go for it and be out there and look to have things take off. And then I think the best thing to do, once you’ve got that in your mind, like, right? I’ve got it, wave got to go for it here, boring. Theres just no point in playing that game. I would recommend. Well, first. Whatever platform you’re looking to advertise on, keep an eye on what grabs your attention. So that’s like, top tip is anything that grabs your attention. Think, oh, okay, that’s that really so
Brett
if you like this little short clip of the interview I just did, click over here to watch the full interview, andplease don't forget to subscribe. Thanks so much, everybody. You
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About Ben Heath
Ben Heath is the founder and CEO of Heath Media, one of the UK’s leading digital advertising agencies. Over the past 15 years, he’s built a community of more than 1,000,000 marketers and business owners across YouTube, Instagram, LinkedIn, and Facebook.
Ben has worked with over 3,000 clients worldwide and is recognized as a top expert in Meta Ads and Google Ads. Through his YouTube channels with 425,000+ subscribers, he shares proven strategies that help businesses scale profitably. Under his leadership, Heath Media has generated over $600 million in client revenue.
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